How to Make a Breakfast Menu Design With Examples (Free Template)

A well-designed breakfast menu is an asset for any restaurant. It represents your brand and helps entice diners. A standout breakfast menu should appeal to a broad audience, mesh well with the restaurant’s cuisine, and maximize profits wherever possible.

Let’s explore the essential components of crafting a captivating breakfast menu, both in the physical space of your restaurant and online. From menu design to pricing and descriptions, we’ll provide actionable insights to create a menu that appeals to both breakfast-goers and your bottom line.

TL;DR: This is everything you need to know to develop, engineer, and design your perfect breakfast menu.

The Power of Good Restaurant Menu Design

Your menu is not merely a list of dishes; it’s an extension of your brand. Your restaurant brand is an essential part of how your guests perceive your business and feel during their dining experience. Plus, when you’re an establishment that offers varied breakfast, lunch, and dinner options, you can really have fun and get creative with your branding. 

Your breakfast menu is a powerful tool that influences customer decisions and helps drive sales. Start with menu engineering – the art of strategically designing menus to increase sales and maximize profits. The goal? Harmonize costing and pricing information with your restaurant vibes and brand.

By understanding the psychology behind menu design, you can leverage the following categories to enhance your breakfast menu

• Layout and Organization: Arrange your menu items in a logical and visually appealing manner, considering the flow of information and highlighting popular choices or specials.

• Visual Cues: Utilize images and symbols to provide visual representation of menu items, making it easier for everyone to understand and choose their meals.

• Descriptive Language: Craft compelling menu descriptions that highlight the unique features and benefits of each dish.

How to Make a Breakfast Menu

Creating an engaging breakfast menu requires attention to several key elements. Let's explore each step in the process:

Write Out All Menu Items

Start by taking note of every single item that will go on your menu. Then, home in on popular dishes that cater to more casual tastes. Think eggs, bacon, sausage, pastries, pancakes, waffles, etc.

Beyond your standard list of breakfast-favorite food and drinks, are there any specials or deals you can include? Certain drinks or food items that are only available during breakfast hours? Be sure to also include a variety of options, like vegetarian or allergy-friendly choices.

Categorize Menu Options

After you’ve narrowed down what you’ll offer, it’s time to assess how to best organize everything in your menu template. Group menu items into clear categories. "Main Courses," "Sides," "Beverages," and "Desserts" are basic examples to facilitate navigation. Or, go deeper and break items out into “Pancakes and Waffles”, “Eggs”, “Platters”, and more. 

How will you make high-price items stand out to drive revenue? Will sides like bacon and sausage be included with waffles, or will they be separate? Will the most expensive dishes go first? A menu engineering worksheet can be super helpful in outlining categories. 

Set Menu Prices

A whopping 45% of diners go out to eat multiple times a week, with another 20% going out to eat once a week. How can you stay competitive and keep your loyal customers coming back? The key is to determine pricing that strikes a balance between affordability and profitability. Consider offering meal deals or combo options to incentivize ordering.  

A restaurant menu pricing strategy is critical for operators looking to be intentional about their profitability. You must keep tabs on consumer habits and wage trends, to name a few. Craft a menu strategy that ties into navigating inflation and protecting profitability.

Create Menu Descriptions

When deciding how to position your offerings, put yourself in your customer’s shoes and imagine what would make dishes stand out to. Figure out how to present menu items in a way that feels aligned with your overall vibe.

The best place to start? Craft concise and appealing descriptions for each item. Use language that evokes imagination and appetite. Highlight any unique features or ingredients that set your menu apart. 

For example, rather than just listing “eggs,” say “fluffy egg whites seasoned with salt and pepper.” Use descriptors that are vibrant and that diners can “taste.” You can also be quirky with your breakfast to show personality and avoid generic verbiage. 

Decide on a Menu Color Scheme

Visuals also play a major role in menu design. Choose colors that resonate with children and reflect your brand identity. Consider brand colors as a starting point, then get creative from there. Chron’s The Psychology of Colors for Restaurant Designs is a great resource for exploring design options.  

Design your Breakfast Menu

Design a visually appealing menu layout that is easy to read and navigate. Consider using playful fonts and graphics that align with your target audience. Colors can make a huge difference and allow you to lean into your restaurant’s brand. 

Not sure where to start? Check out our free breakfast menu templates for inspiration. There are lots of other tools and resources like Adobe Suite, Canva, or Pinterest that can help, too.

Think About Photos

Allowing your young customers to put a “face” to their food can be helpful. High-quality, appetizing food photos can entice diners to try new dishes. 

Include images strategically and ensure they accurately represent the menu items. Dive into menu design best practices that can be helpful for any establishment looking to deliver a top-tier menu.

Choose Menu Fonts, Spacing, Composition, and Layout

You have a color scheme, a general idea of how you want your menu items to be laid out on the page, and possibly a few photos you want to include. Now, it's time to put it all together to create a restaurant menu. 

Use clear and legible fonts, appropriate spacing, and a balanced composition to enhance readability and create a cohesive visual experience. Test different menu layouts to determine the most effective one.  

For example, do your diners prefer a simpler menu or one with a more vibrant personality? Or a combination of both? Seek feedback from your staff, focus groups, or conduct A/B testing to optimize the design.

Proofread Your Menu

Thoroughly proofread the final menu for any errors or inconsistencies. One misplaced comma or small typo could change your guests' perception of the restaurant. 

Ensure that all menu items, descriptions, and prices are accurate and up to date. According to our Restaurant Success Report, 31% of restaurateurs update their menu on a monthly basis and 24% do it seasonally. Make sure your customers aren’t ordering from outdated menus since that can lead to disappointment and a poor customer experience.

5 Great Breakfast Menu Examples

Breakfast Republic – California

Breakfast Republic uses a variety of vibrant colors and icons that tie into its branding and overall personality. In addition to incorporating various versions of their signature rooster, they also integrate icons specific to categories like vegetarian, vegan, gluten-free, and more. These icons are integrated throughout the menu making it easy for folks to identify which dishes are available to them based on each’s dietary restrictions. They also include their WiFi password and branded hashtag to allow diners to easily share their experiences on social media.­­­ 

Biscuit Live – Nashville, TN

Biscuit Love is a Nashville breakfast staple. They go for a more vibrant, elegant approach to their menu by incorporating a larger variety of colors. That said, the color scheme is soft and subdued and ties into their overall branding. New items and customer favorites are distinguished with clean icons. With section titles like “For the Little Ones” for the kids’ menu and “Cheers!” for the cocktails, they invoke a fun personality into the way they present their breakfast offerings.  

Paperboy – Austin, TX

Of course, a simple layout can also go a long way. Paperboy in Austin, TX, offers a variety of unique breakfast dishes but opts to present them in a very clean, concise manner. This menu is short and sweet. It can be argued that such refined simplicity makes it easier for diners to decide what they’d like to have. 

Tony’s Breakfast – Washington DC

Tony’s Breakfast uses a menu board approach, listing out signature items in columns for easy absorption, with signature items, specials, and sides all given respective sections. This breakfast menu uses photos and colors variation consistently to create a bold effect.

Polly’s Pancakes – Sugar Hill, NH

 Polly’s Pancakes also takes a unique approach. Their multi-page menu shares the story of their proprietary recipes. Combos and platters are highlighted first, along with corresponding images. They also incorporate “loud” colors and various images throughout the menu’s entirety. There’s a lot of description conveyed throughout, and the brand’s personality clearly shines throughout the duration of the menu.

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Designing a captivating breakfast menu goes beyond just listing food options. By incorporating effective menu engineering techniques and thoughtful design elements, you can create a menu that not only appeals to a wide audience but also represents your brand and drives profitability. 

Remember to regularly evaluate and update your breakfast menu based on customer feedback and changing trends. Ensure it remains fresh, exciting, and relevant to diners and their families.