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Restaurant & Retail Loyalty Program Software

Reward your regulars and keep guests coming back

Our integrated, customizable loyalty program helps you retain valuable guests, incentivizing repeat visits.

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Built for your team. Loved by your guests.

Intuitive

Get started in minutes and make it your own

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Flexible

Create a seamless experience in-store and online

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Effective

Make your program work for your business goals

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How does a restaurant loyalty program work?

A restaurant loyalty program rewards guests for repeat visits and spending, giving them a reason to come back. Guests sign up, earn points or perks each time they order, and redeem them on future visits. Toast Loyalty is an integrated, customizable loyalty program for restaurants using the Toast POS platform. It helps US restaurant operators retain guests, reward repeat visits, and create loyalty experiences that work both in-store and online. Within Toast’s broader product suite, it operates alongside the Toast Marketing Suite to complement the core point of sale by seamlessly connecting guest rewards with restaurant operations, ordering, and marketing goals.

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Get started in minutes with a fully customizable loyalty program

  • Select how guests earn
    Choose whether guests collect points based on dollars spent or visits made — it’s loyalty your way.

  • Decide on rewards
    Offer the perks that fit your restaurant best, from free items to cash back and beyond.

  • Support your margins
    Set point values and minimum spend thresholds that align with your goals and protect profitability.

  • Promote everywhere
    Highlight your loyalty program in-store and online — from digital displays to ordering pages — wherever your guests engage.

Create a connected experience for your guests in-store and online

  • Easy access across every channel
    Guests can enrol in your loyalty program at the register, through a digital receipt, when ordering online, or via a sign-up link — wherever they connect with your restaurant.

  • Simple, automatic rewards
    Points are tracked automatically with each purchase — no loyalty cards or repeated sign-ins required.

  • Convenient progress tracking
    Guests can log in anytime to view their progress and see their available rewards.

Incentivise guest behaviour to support your unique business goals

  • Encourage specific guest actions
    Set up time-based or order-type bonuses — like “Double-Point Tuesdays” or extra points for takeout — to inspire guests to visit when it matters most.

  • Personalise rewards
    Offer thoughtful perks such as birthday treats, welcome bonuses, or custom rewards that reflect your restaurant’s personality.

  • Promote your loyalty programme
    Integrated tools make it easy to share your programme through your Toast Website and Toast Email Marketing, keeping guests engaged wherever they order.

  • Understand your performance
    Access real-time insights into your loyalty programme to help you see what’s resonating with your guests.

NEW

Toast customers using our full Marketing Suite (including Toast Loyalty) saw 63% more sales than those without it. *

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Toast customers using our full Marketing Suite (including Toast Loyalty) saw 63% more sales than those without it.*
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