Build relationships that last
Your guest list is your most valuable asset… and it’s not for sale. Toast’s Guest CRM gives you ownership, visibility and real-time insights, so you can build a loyal community that keeps coming back.
All your guest data, finally working together
Streamlined, simplified data
Orders, visits, and reservations come together into a single profile. Immediately remember who they are and what they love — without straining your memory.
Understand the “why” behind every visit
AI-powered insights reveal patterns traditional reports miss, so you can more easily see what’s driving loyalty, spot at-risk guests early, and tailor your next move.
Turn data points into real loyalty
Be better able to recognize guests the moment they arrive, personalize service to their history, and re-engage them with offers that help keep them coming back.
From scattered data to connected relationships
From scattered data to connected relationships
Find insights that matter
Go beyond static reports with AI that highlights trends, top spenders, and churn drivers so you can take action, not just look back.
We collect, consolidate, and analyze feedback from every available source on your behalf, helping you resolve issues before they become public. Regain valuable time to build lasting guest relationships.
All your data from POS, handhelds, and online ordering flows into a single, powerful guest profile to give you the context you need to make every experience personal.
Ready to know your guests like never before?
Turn your guest data into loyalty with Toast’s Guest CRM: a smarter way to build lasting relationships.
Toast IQ Grow
Fueled by data from every single transaction in store and online, Toast IQ Grow knows your customers as well as you do — and knows ways to help bring them back.
What is Toast Guest CRM and who is it for?
Toast's Guest CRM acts as your restaurant customer relationship management anchor, centralizing guest data from POS transactions, online ordering, reservations, and feedback into a single guest profile. Designed for operators who want to better understand guest behavior without losing the human touch, it makes it simple to understand guest behavior, personalize service, re-engage lapsed guests, and drive repeat visits. Turn your raw operational data into retention-focused actions designed to help bring guests back.
See how Toast’s Guest CRM works
See how our Guest CRM unifies orders, visits, and reservations into a single profile, giving you the insight you need to deliver personalized guest experiences.
Build stronger connections and a loyal community
Act with AI insights
Turn guest data into real-time recommendations that help you recognize patterns, predict behavior, and drive repeat visits.
Send offers to lapsed guests
Use guest insights to deliver offers that help get lapsed guests back in the door.
Listen smarter, respond faster
Get a quick, AI-powered summary of guest feedback, so you can spot trends and respond faster.