Our Founding
Many people around you may never truly understand the creativity, passion, and
pride that it takes to power a successful restaurant. We understand how hard it is and, in fact, we've faced
the same challenges here at Toast.
When Aman, Steve, and Jon first launched Toast as a consumer payments app for
restaurants they quickly found that they were blocked at every turn by tired, dated, legacy point of sale
systems and that restaurants of all sizes were in search of a better solution. One that was easy to deploy,
could be accessed from anywhere, and intuitive to use.
In July of 2013 they launched Toast Point of Sale. Built on Android and based in the
cloud, Toast was quickly embraced by the restaurant community in our hometown of Boston and grew quickly from
there. Through word of mouth the growth of our community continued to accelerate. In fact, to this day, 1 out
of every 5 new restaurants on Toast comes as a referral from an existing customer.
Today we remain passionately focused on serving our community of restaurateurs.
Whether it is in person at our community events, Food for Thought, or through an online class available
through Toast University, we're committed to empowering the artists, entrepreneurs, and creators that power
our industry and serve our community.
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