On the Line / Marketing / How to Build a Juice Bar Website

How to Build a Juice Bar Website

Spread the word about the superfoods you serve when you add a website to your juice bar’s marketing strategy.

Restaurant Website Checklist
icon RESOURCE

Restaurant Website Checklist

This template will help you update and optimize your website, so guests can easily find and order from you.

Download
You must have Javascript enabled in order to submit forms on our website. If you'd like to contact Toast please call us at:

(857) 301-6002
First and Last Name is required
Phone Number is required
Restaurant Name is required
What is your role? is required
What best describes your restaurant type? is required
Yes, I’d like a demo of Toast, a restaurant technology platform.
Yes, I'd like a demo of Toast is required
loadingspinner

We’ll handle your info according to our privacy statement.

Juice bar header

DISCLAIMER: This content is provided for informational purposes only and is not intended as legal, accounting, tax, HR, or other professional advice. You are responsible for your own compliance with laws and regulations. You should contact your attorney or other relevant advisor for advice specific to your circumstances.

How to Build a Juice Bar Website

Your juice bar requires a flexible marketing strategy. Attract visitors by building a website for your juice bar. 

A website can do lots more than provide info about your juice bar to customers – it acts as an extension of your brand and is a valuable asset in your marketing toolkit. Make your juice bar accessible online to retain loyal customers and gain exposure.

Build an adaptable marketing strategy online that can create new opportunities for your business and expand the community you serve. 

Goals for Your Juice Bar’s Website

Your juice bar’s website provides information to guests and convinces them to visit. Start asking yourself why you want a restaurant website and jot down some goals that you hope to accomplish with an online landing page for your juice bar.

Restaurant Website Checklist
icon RESOURCE

Restaurant Website Checklist

This template will help you update and optimize your website, so guests can easily find and order from you.

Download
You must have Javascript enabled in order to submit forms on our website. If you'd like to contact Toast please call us at:

(857) 301-6002
First and Last Name is required
Phone Number is required
Restaurant Name is required
What is your role? is required
What best describes your restaurant type? is required
Yes, I’d like a demo of Toast, a restaurant technology platform.
Yes, I'd like a demo of Toast is required
loadingspinner

We’ll handle your info according to our privacy statement.

Read this next
How to Manage a Restaurant Website
Marketing

How to Manage a Restaurant Website

Your website is the virtual front door of your restaurant, and you want to make a good first impression. Here's what you need to know about managing your website.

Why You Should Build a Juice Bar Website

You know all there is to know about superfoods and cold presses but building a website? That might seem out of your comfort zone.

It’s easier than ever to add a website to your juice bar’s marketing strategy without it becoming a burden on your time and energy. Building a website can boost your brand’s exposure and bring new customers into your community. A website is the central interface for your customers online as they search for your hours, menus, and information about your brand. An accessible and functional website can turn strangers into customers, without them having to simply stumble upon your storefront.

To get your website started, you need to have a clear plan and vision. This guide will help take the guesswork and anxiety out of the planning process!

Restaurant Website Goals Checklist

As you read this guide, begin planning the specifics of your juice bar’s website. Keep in mind that the main goal of your website is to drive more people to your business. So you need to think carefully about the profit potential of every detail on your website.

How do you do this? While you take notes, use these questions to help plan out your juice bar’s website:

  • What do you want your juice bar’s website to achieve? 
  • Where will you host your juice bar’s website?
  • What is the design of your juice bar’s website? 
  • How will your website fit into your marketing strategy?
  • When should you launch your juice bar’s website?
  • Who is going to maintain your juice bar’s website?


Juice Bar Website Content Strategy

You may be asking - what is a content strategy? First off, “content” refers to all the stuff that goes on your juice bar’s website. Your content strategy is how you will present this information to customers through your website as well as social media pages.

When it comes to the content for your website, you’ll most likely want to focus on communicating necessary info, like hours, menus, and specials. These details are the most important to your customers when deciding whether or not to visit your juice bar. Additionally, you should consider implementing a Search Engine Optimization (SEO) strategy, which will enable your content to reach your customers on the web (we'll get into more detail about SEO strategy later in this guide.)


Pages and Content

There are a few standard pages for juice bar websites, and some that are optional depending on your business model:

  • A homepage that attracts users and acts as a map for them to explore content
  • An “About” page with hours, contact information, and important operations info
  • Your juice bar’s menus (PDF menus are increasingly popular, made easily accessible through a QR code scanner on a smartphone)
  • Order forms for take-out or catering
  • Special or seasonal offerings
  • A blog 
  • An online store

Deciding how to arrange your site pages and where to place your content is a crucial part of your content strategy. This is where the basics of User Experience design (UX design) come in handy. A smart UX design makes it easy for customers to explore your site and find important information they need. Lots of times, all of a juice bar’s information is available on the landing page. It all depends on your UX design approach, something we’ll dive into more shortly.

You will also need to consider the mobile functionality of your website. Now more than ever, people are using their smartphones to access web pages, more so than their computers. This means you need to make sure your website is very mobile compatible to keep the interest of prospective customers.


Voice and Messaging

Content strategy is also focused on maintaining a consistent voice and messaging across all of a company’s communications. As you build a content strategy for your website, think about how content works with the vision, design, and “voice” of your juice bar. Imbue all of your website’s content with a consistent tone and message for brand consistency.


Content Strategy Research

As your business expands, or if you’re rebuilding a website for a well-established company, you might invest in some content strategy research. Creativity can still be guided by data, and the best content strategy plans involve research using focus groups, surveys, and other methods to inform how you manage and distribute content.

Powered by Froala Editor

Restaurant Marketing Plan
icon RESOURCE

Restaurant Marketing Plan

Create a marketing plan that'll drive repeat business with this customizable marketing playbook template and interactive calendar.

Download
You must have Javascript enabled in order to submit forms on our website. If you'd like to contact Toast please call us at:

(857) 301-6002
First and Last Name is required
Phone Number is required
Restaurant Name is required
What best describes your restaurant type? is required
Yes, I’d like a demo of Toast, a restaurant technology platform.
Yes, I'd like a demo of Toast is required
loadingspinner

We’ll handle your info according to our privacy statement.

Designing your Juice Bar’s Website


UX Research and Functionality

Human-centered design is the current model for UX (or User Experience). It’s a fancy term for ensuring that the greatest possible number of people have access to your content. 

When you design your website, make sure it’s functional for users that may have little to no technical experience. It should be intuitive to all users, including those with disabilities. 

If you use an online ordering system, consider providing a link on each page of your website. That way, your customer can initiate their ordering process no matter where they are on your site.


Color Scheme and Typography

Colors have psychological effects on people, and set a tone and mood. Try to find digital colors that are a close match to your bar’s colors, to preserve brand recognition. 

Color scheme influences how visitors experience your website. Be sure to choose high-contrast fonts that are easy to read on your website’s backgrounds. 

The size of website text is another critical design element. Typically, sans serif fonts, those without the “flags” on the ends of letters – are easier to read digitally. Be sure that the text on digital menus is large enough to read on a smartphone screen, where most people will likely access them.


Images

Images make your website more attractive and increase its performance in search engines. Use a high-definition camera to capture snapshots of your bar and menu items, and use them strategically on your website and in digital menus.


Marketing With Your Juice Bar’s Website

Your website is a marketing tool. It lets your customers digitally access information about your business, and hopefully drives foot traffic. But for it to perform those functions, it has to be visible through search engines and social media. 


SEO Strategy

Search Engine Optimization (SEO) refers to a set of practices that allows search engines to “read” your content, and increases the chance that your content appears during searches.

This comprehensive SEO for beginners guide from Search Engine Journal will teach you about keyword research, on-page SEO, and technical SEO to ensure your website’s success.


Social Media Strategy

The best websites make their social media links readily available and obvious, prompting users to engage with other streams of content. Ideally, your social media streams will also drive traffic to your websites with links to new and updated content.

Users might not click through, but the accessibility increases the chance that your page will get a hit, that a new customer will engage and, eventually, bring new business.


Hosting and Publishing Your Juice Bar’s Website

Your website’s “host” is the physical computer where the info for your website is stored, and the location where your visitors access that content. While you could theoretically host your own website, it’s simpler and more reliable to use a hosting service like GoDaddy or bluehost. Certain web builders will let you buy a domain name and connect you to hosts as part of their services.


Choosing a Domain

Selecting a domain can be tricky. Many .com addresses are no longer available and it can be risky to choose a newer domain, such as .online or .live for example. Those domains generally see less traffic. If you can’t get the name of your juice bar, try adding the initials of your city or state. For example, if your juice bar is called ‘Mean Green's and is located in D.C., you can search for the domain MeanGreensDC.com.


Web Builder Platforms

Web builder platforms are services that make it easy to design your website. Choosing the right web builder is important - each web builder has its benefits, but you need to find the one that offers the full range of services you need for your website. Some web-building companies deliver full-service website solutions - from design to publication – while others will require more legwork.

Powered by Froala Editor


Read this next
How to Do Email Marketing for Restaurants
Marketing

How to Do Email Marketing for Restaurants

Creating an email marketing strategy for your restaurant can help you build lifelong relationships with your diners. Here’s how to use email for restaurants.

icon Tech Tip

Learn how a better online ordering system can help you grow your restaurant.

Read now
Subscribe to On the Line

Sign up to get industry intel, advice, tools, and honest takes from real people tackling their restaurants’ greatest challenges.

We’ll handle your info according to our privacy statement.

Otl subscribe 11