Top Instagram Food Trends and Statistics for 2025

Key Takeaways

• Instagram as a marketing tool: Instagram remains a powerful platform for food businesses to engage customers and showcase trending items like healthy snacks, birria tacos, and charcuterie boards.

• Healthy snacking: Consumers are prioritizing health with protein-rich, low-sugar, and vegan snacks, driven by wellness trends.

• Birria tacos: These rich, visually appealing tacos continue to gain global popularity, especially with the consommé dipping option.

• Charcuterie & butter boards: Charcuterie remains a favorite, with butter boards offering a new, interactive twist. Both trends emphasize customization and visual appeal.

• Cross hatching: This technique makes vegetables and meat alternatives like mushrooms and tofu more photogenic and flavorful, boosting Instagram engagement.

• Fresh greens: Representing health and wellness, leafy greens are a go-to garnish that enhances dishes’ visual and health appeal.

• Butter chicken: The comfort food continues to shine with its creamy texture and aromatic flavors, perfect for Instagram posts.

• Sourdough bread: Its tangy flavor and health benefits make sourdough a consistent Instagram favorite for both home and professional bakers.

• Smoothie bowls: These colorful, customizable bowls are trending for their plant-based benefits and photogenic appeal.

• Cinnamon rolls: A nostalgic favorite, these visually stunning treats remain a go-to Instagram post, with the process of making them also captivating.

Instagram Food Trends and Statistics

Instagram is a powerful marketing tool for restaurants and food service businesses of all kinds. Bakeries, ice cream shops, restaurants, and cocktail bars all find followers and fans on the platform. It’s no secret that food enthusiasts  love looking at pictures of beautiful, unique, and photogenic dishes from their favorite content creators.

Keep reading, and we’ll cover the top food trends from Instagram in 2025, many of which found their way to the site from TikTok reels, food bloggers, and across other social media platforms.

Healthy snacking

On everyone’s minds this year is health and wellness. Instagram feeds are full of healthy, homemade options to satisfy health-conscious diets, like keto for example. Consumers have a renewed concern for healthy snacks. Instead of reaching for fast food, many people are looking for alternatives that are lower in added sugar and salt, and higher in protein.

In fact, one of the fastest-growing sectors of the food industry is snacks. And, they’re more willing than ever to purchase snacks made from unfamiliar ingredients. A rise in gluten-free and vegan snacks ensures that there’s something on the shelves for everyone.

If you’re looking to streamline your online ordering process for these snacks, Toast’s Online Ordering System allows customers to order directly from your website or app, increasing efficiency and customer satisfaction.

Birria Tacos

Birria tacos have become a global sensation, blending traditional Mexican flavors with modern appeal. These red-dipped tortillas are filled with tender, slow-cooked meat and often paired with consommé for dipping, creating a rich and indulgent experience. Their rise on social media platforms like Instagram showcases their visual allure and versatility, as chefs and home cooks experiment with creative variations. Loved for their bold taste and cultural roots, birria tacos continue to captivate foodies worldwide.

Charcuterie boards and butter boards

From restaurants to home kitchens, charcuterie became a social media sensation in 2020 during the pandemic. And they still remain a trending culinary phenomenon heading into 2025. Charcuterie is both visually stunning and interactive, making it a customizable favorite for dining experiences of all kinds. The pairing of salty dried meats, roasted nuts, dried fruit, and an assortment of cheeses delivers something for everyone to love. 

Butter boards are an offshoot of charcuterie boards that swept across everyone’s feeds this year. Chefs and home cooks alike indulged this trend with skepticism at first, but the concept is interactive and tasty. Spread creamy, premium butter in a delicate pattern and top with flaky salt, and micro herbs. Infuse the butter with garlic or herbs for extra flavor. Serve with crusty bread to scoop up all that goodness.

Cross hatching

Along with the trend of meat alternatives, cross-hatching is a visually stunning culinary technique that makes a splash on Instagram. Cross-hatching mushrooms, eggplant, or tofu creates more surface area for browning and flavor. And, cross-hatching makes vegetables or meat alternatives look like the real thing.

Fresh greens

With the green goddess potato salad trend (pictured) and consumers’ heightened concern for health, leafy greens are on everyone’s Instagram plates these days. Green colors signal freshness and wellness. Adding a pop of green color, whether it be with leafy greens or a garnish of fresh herbs, is the perfect way to appeal to the visual palette on Instagram.

Butter chicken

You can’t scroll through Instagram without coming across a recipe for butter chicken or a restaurant advertising their version of the Indian staple. Butter chicken is made with a tomato-based sauce traditionally spiced with the aromatic garam masala blend. The acidic sauce is balanced with fresh cream and served over rice or with toasty naan.

Sourdough bread

Sourdough bread remains a prominent trend on Instagram into 2025, with its natural fermentation process gaining attention for its distinct flavor and potential digestive benefits. The use of wild yeast gives it a unique tang, making it a favorite for both home bakers and professional chefs. Instagram showcases everything from perfect loaves with crispy crusts to sourdough twists like pancakes and crackers. Despite newer social media food trends, sourdough’s combination of craftsmanship and health appeal keeps it at the forefront of food content. 

Toast’s Inventory Management can help you efficiently track your sourdough production, ensuring you have the necessary ingredients and stock levels to meet demand without wasting resources.

Smoothie bowls

Smoothie bowls have been gaining massive traction across Instagram, becoming a go-to food trend for 2025. This vibrant, customizable meal combines the creamy goodness of smoothies with a fun, bowl-like presentation. A typical smoothie bowl starts with a base of blended frozen fruits like acai or dragon fruit, then is topped with an array of fresh ingredients such as granola, chia seeds, coconut flakes, and sliced fruit. It’s not just about health; it’s about creating a visual masterpiece that makes eating both nourishing and photogenic. 

As wellness and plant-based eating continue to rise, smoothie bowls are an Instagram favorite for their nutrition-packed versatility and eye-catching appeal​.

Cinnamon rolls

Cinnamon rolls aren’t novel or unique – most people break them out of that famous pressure-sealed tube and pop them in the oven. But, Instagrammers can’t seem to get enough of this sweet treat, and we can understand the appeal. Cinnamon rolls are visually stunning and the process of making them – smoothing out the dough, spreading cinnamon sugar across it, and rolling it all into a tight swirl, is a mesmerizing process to behold.

Gain followers for your business with these #foodtrends for 2025!

Whether you’re looking to start an Instagram profile for your business or grow your following, these Instagram food trends can help launch you into the spotlight of food lovers. Experiment with different food photography and aesthetics to find out what vibes your audience engages with the most. 

And, don’t be afraid to use Instagram ads to boost your reach to local customers when trying to grow a following. Instagram can be a powerful marketing tool for restaurants and food service businesses, especially when you take advantage of viral food trends!

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