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Imagine that you’re walking down the street when, suddenly, the sweet scent of baked goods fills the air. You discover a bakery, wandering through its doors to find that the interior design is just as alluring as its magnificent scent. Welcoming pastel colors and bright lights grace the shop, with display cases exhibiting tons of tasty desserts. You’re sold.
To create a satisfying experience like this, you have to consider all the aspects of a meaningful customer experience. One very important one is your bakery design.
In this article, we’ll walk you through 9 bakery design ideas for a successful bakery. Each will include the best restaurant design practices, design elements to add to your bakery interior, and examples of real bakeries that apply these eye-catching elements.
Let’s dive into it!
9 Creative Bakery Design Ideas
1. Pick a pretty color
When people see a pink bakery box, they know they’re in for something sweet. That’s because we associate pastel colors with bakeries.
Your color scheme is dependent on both your concept and aesthetic. You can go the colorful route or you can go colorless, using white to your advantage. A great brand strategy is to pick one distinct color for all your packaging. This way, people know your brand when they see it.
Sweet Bakery in Boston, designed their shop in all pink and white. This created a very “Instagramable” setting, which gives them loads of free marketing.
Plan for all the equipment you need to make breads, sweets, and pastries in your bakery with this ultimate guide.
2. Show it off
You are at an advantage selling a product that’s so visually appealing. When people see well-made baked goods, it’s hard not to be seduced.
This is why display cases are so essential in bakery interior design. Your baked goods display is the focal point of your bakery. Usually long and double-tiered, display cases should be brightly lit with each baked good paired with a clear label. This way, customers will know immediately what kind of dessert has caught their eye.
Another important tip is to keep heavy baking equipment out of the guests’ line of sight. Keep their view limited to what’s tidy, charming, and delicious!
Mamma Leone Bakery located in Miami, FL highlights its delicious creations daily with mini chalkboard signs and delicate doilies.
3. Make sure your shop is well-lit
Because the success of a bakery is so visually-driven, you should make sure yours is nice and bright. That means showcasing your products like they’re on a stage. Install lights inside your display case and add hanging lights over your register as well, so that guests can marvel at the confections they’re purchasing.
Seattle’s Coyle’s Bakeshop enhances its baked goods display with beautiful hanging chandelier light.
4. Don’t underestimate your tile
A bakery can make you feel as if you were transported to another time, place, or both! Each detail in your bakery design contributes to every guest’s experience. One influential aspect of this aesthetic is the tile. The choice of tile all depends on the ambiance you’re aiming for. Vintage tiles give off the classic bakery vibes many shops attempt to create. On the other hand, the original tile may lend an air of authenticity.
Caffe Ferrara is one of New York’s most traditional Italian bakeries. It has old, brown tiles that match its busy and authentic aesthetic.
5. Decorate! Decorate! Decorate!
Since bakeries are typically quite small, it’s important to fill up your space strategically. This is especially key in your decorating. Don’t be afraid to coat your walls with color, pictures of the history of your shop, or bold statement pieces. You can also have massive menus on display, hang fancy lights from the ceiling, or large chalkboard art around your space. The options are endless!
Cafe Vittoria in Boston’s North End decorates very heavily, especially around the holidays.
6. Sprinkle in something vintage
Although people create new recipes every day, chocolate chip cookies are still America’s most popular cookie. A tale as old as time, people love the classic recipes that have been around for years. Bakeries foster nostalgia just as chocolate chip cookies do. This classic edge can be visually created in your bakery by utilizing vintage decor.
Some vintage pieces to consider are:
- Classic chairs and tables
- Antique mirrors
- Old restroom signs
- Aged cake platters and display pans
Bang Bang Pie & Biscuits fills its shops with vintage chairs and tables that pair well with the classic white tile on the wall to charm their guests.
7. Design with your target market in mind
It’s crucial to design your bakery around your target audience. Are you catering to older people who appreciate the classics or a younger crowd that craves something contemporary? Are you baking for the good-hearted people of the midwest or the busy folks of New York City?
By analyzing what kind of guests you’ll be marketing to, you can research what they expect to see in their favorite bakery. If you specialize in wedding cakes, your bakery design should be elegant, or if your forte is bread, maybe go for a more minimalist design.
Bittersweet Pastry Shop, an elegant Chicago bakery designed its shop with sophistication and grace in mind. The shop is beautiful and bright, tastefully showcasing its delightful cakes to future brides.
8. Add something a little cheesy
Bakeries get to name all their creations. This is where you can get a little creative, and pun-y. Your shop can be as cheesy as you want, and your design is not excluded from this. Adding some character to your design could make it “breathtaking.”
Sugar Mama’s Bakeshop located in Austin, Texas has no problem indulging in some creativity based on its name. This “Gimmie Some Sugar” mural fits the shop’s design and brand perfectly.
9. Make it personal
Show your brand’s unique identity off as much as possible. You can accomplish this in your bakery interior design, packaging, and logo. If all three of these are in sync, you can create a powerhouse of a brand.
Don’t be shy to add personal touches everywhere. Some personal touches to consider are:
Custom packaging (include a stamp of your logo, a business card, some ribbon…etc)
Incorporate your logo into your product (plaster it on your display case, print it onto a baked good, hang it over your selection)
Having such an organized and fluid brand can also enhance your social media pages, as all your photos will have a similar look to them.
Red Apron Backshop located in Tempe, Arizona decorated one of its walls with fake greenery to make the perfect Instagram background that shows off its brand.
And a great example of bakery packaging that matches the bakery’s interior design is Bake Shoppe’s, Hello my name is packaging!
Focus on the basics
No matter the size of your bakery, you can still fill it with so much personality. Incorporating these tips into your design will help you create the beautiful bakery you’ve always dreamed of opening. You already have the recipes, now it’s time to design the perfect customer experience. Designing this experience also means having the best technology, such as a POS, to keep your business running smoothly. And don’t forget - everyone always loves the classics like chocolate chip cookies!