It seems like everyone leaves and reads restaurant reviews these days.
One area in particular where reviews have been popular is the online community. Consumers are constantly researching information about local restaurants to assist in their dining decisions. With restaurant reviews on review sites, consumers are making more informed dining choices than ever.
According to Google’s “I-Want-to-Go Moments: From Search to Store”:
- For those unsure of where to eat, nearly half don’t search for a restaurant until within an hour of going out to eat.
- Nearly 60% of millennials only search for a restaurant within an hour of going out to eat.
- Within the last month, 40% of millennials have researched about their food while in the restaurant.
What does this mean? In short, review sites are more important than ever.
They help those that are hungry, indecisive, the avid foodies, and everyone in between. The amount of reviews - as well as the quality of reviews - is what attracts consumers to a restaurant. Restaurateurs should try to have a presence on the top review websites and strive to generate reviews on those sites.
Why are Review Sites Important for Restaurants?
Since reviews are so popular, it makes sense that there are so many review websites out there.
There are review sites that cover most industries generally, and there are niche, vertical-specific review sites. The review sites that cover the most industries typically have a larger traffic base and loyal reviewers/reviewees.
Not only are review sites important to prospective consumers that read them, but business reviews can now appear in search results.
Yup. Aside from the fact that reviews about your restaurant are on review sites, they can also appear right on the search engine results page. If your restaurant’s average review score isn’t showing up well on the search engine results page, there is a good chance that customers could skim over the reviews and opt for a restaurant that has a higher average review score.
A List of The Best Restaurant Review Sites
Of the top review sites, here are the top restaurant review websites most important for restaurants to have a presence on and receive reviews on.
Remember, even if your business hasn’t claimed a listing on a review site, it doesn’t mean that customers aren’t reviewing and talking about your business. Just because you can’t see the reviews, doesn’t mean that they don’t exist and it is better to get in on the conversation by trying to engage with customers rather than ignore them.
The top 8 restaurant review websites are:
- Better Business Bureau
For more information about the website traffic, Alexa ranking and demographic information of visitors to the top review websites, check out the infographic below.
Which restaurant review sites do you find most useful? Did we miss one? Let us know in the comments!