So You Want to Write for the Toast Blog?

Here's what you need to know. 

The Toast Restaurant Management Blog has over 9,00 subscribers and attracts more than 35,000 monthly visits. We post about every other day, and we're always looking for more restaurant contributors to join our ranks. We write about restaurant management, including resources and tips for restaurant owners new and old. It's not a place to sell anything, but rather a place for restaurateurs to get valuable insights.

If you're interested in writing for the Toast blog, please take some time to review this entire page. It should answer any question you have about what kind of content we're looking for and how the submission process works. 

The Writing Guidelines

Successful guest contributions are comprehensive posts that teach our readers something new about the restaurant industry. While we tend to skew toward content about specific restaurant management tactics, we're also interested in publishing any topic that restaurateurs care about, which includes things like hiring, team development, training, current industry trends, food trends, kitchen management, and more. 

We also look for a few things in everything we publish: 

  • Original content, compelling arguments, and high-quality writing. We will not republish anything that's been published elsewhere. 
  • Article reflects the writing style of the Toast Blog. We aim to be casual, with a flair for fun. Every post we publish must be something we're immensely proud of, that stands on its own as a resource on a specific topic.
  • In that same vein, each post must have headings to organize the content. 
  • Posts must be a minimum of 1,000 words.
  • No more than 1-2 outbound links to your company's website in the body of the post.
  • We will need a headshot, bio, and links to any social networks or websites you would want to include.
  • Proper attribution of data, quotations, and outside content referenced in the article.
  • Willingness to share the article once it's published across your networks - social media, email marketing, etc. 

What We Can't Accept 

There are some things we do not accept on the Toast blog:

  • Anything that's been covered on our blog before. Please do a search of our site before submitting your articles.
  • Anything that may be construed as a link-building scheme. 
  • Anything that's too promotional for your company or organization. 
  • Anything that's offensive or inaccurate. 
  • Anything that's overly critical of individuals or restaurants.

Examples of Great Guest Blogs 

The best guest blogs are how-to's, guides, lists, controversial opinions, industry trends, and/or visual posts. Here are three examples of great guest blogs, and why they performed well: 

  • The 5 Real Reasons You're Losing Restaurant Staff - Regular contributor and restaurant consultant Donald Burns took an interesting issue - employee turnover - and flipped it on its head by offering original ideas as to why people are leaving their jobs in the restaurant industry. For many people in the industry, this post struck home, because of Donald's focus on poor leadership. He also included outbound links to relevant products and articles as well as bullet points and headings to make the post easier to read. 
  • 5 Restaurant Customer Complaints on Social Media - As a marketing manager at a social media company, Kristen Ciccolini could have sent over an overly promotional post. However, she didn't; instead, she gave real advice for how to respond to customer complaints on social media. As a result, the post has performed well organically; it's ranking for many relevant keywords. 
  • The Restaurant Guide to Google My Business & Local Search - David Kutcher's comprehensive guide / case study of how restaurants can use Google My Business to acquire more customers offered restaurateurs a technical answer to how to use Google My Business. It answers pretty much every question a reader might have, and provides clear-cut action items. It also includes many pertinent visuals.   

The Blog Post Submission Process

When you are positive your pitch meets the guidelines above, please email blog@toasttab.com with the following:

  • 3 pitches on what you hope to write about, with at least a sentence of explanation for each.
  • Toast can also send over ideas of what we would like to see covered on the blog.

When your pitch is approved, a deadline will be set for the completed post. Upon its completion, please send over:

  • A Google doc with the completed post
  • Image files (with attribution) in a separate folder. For reference, our blog is 750px wide.
  • Short author bio, headshot, and social links including a maximum of one anchor text link to your own website.  

The process can take a month or more. 

Due to the volume of requests we receive, we cannot respond to all submissions.

Becoming a Regular Contributor

Some guest bloggers become regular contributors on a monthly, bimonthly, or quarterly basis. However, those who want to become a regular contributor must first submit a guest blog. They will then be evaluated based on: 

  • The amount of views to the post
  • The amount of subscribers that post accrues
  • The amount of social shares about that post 

If that post, as a trial run for this contributor, performs better than average in these categories, we will ask the guest blogger if he or she is interested in contributing content on a regular basis. 

The Fine Print

  • Submissions must meet the Toast blogging team's quality standards in order to get published.
  • We cannot allow you to republish your guest post to your own blog, LinkedIn, or Medium.
  • The Toast blogging team reserves the right to edit and adapt your guest blog content and title as we see fit, and update it in the future for accuracy and comprehensiveness. 
  • Toast reserves the right to include calls-to-action and links to Toast content, including but not limited to blog posts, email newsletters, ebooks, and other downloadable content.