
How to Start a Supper Club
Learn how to start a supper club from scratch, with tips on planning, hosting, budgeting, and building a community around food.
Author

Opening a Small Restaurant Checklist
So many things go into opening a small restaurant. With this free PDF checklist, you'll set your new business up for success.
Get Free DownloadStarting a supper club is a rewarding way to share your love of food, bring people together, and even earn a little extra income. As part of the growing movement toward experiential dining, supper clubs offer more than just a meal — they create intimate, one-of-a-kind experiences that modern diners are actively seeking. Research by Eventbrite found that 75% of people are willing to pay more for a unique dining experience, with many prioritizing a surprising menu or theme, a memorable location, and a truly distinctive atmosphere.
Whether you’re hosting cozy dinners with friends or designing curated experiences for paying guests, a supper club can be as casual or ambitious as you like. This guide walks you through every step — from defining your concept to setting your table — so you can launch a memorable and meaningful supper club in 2025.
What is a supper club?
At its core, a supper club is a recurring, intimate dining experience where people gather to share a meal — often in a home or unconventional setting. Some are casual, potluck-style gatherings among friends; others are curated, chef-led dinners with themed menus and paying guests.
What sets supper clubs apart from traditional dinner parties or pop-ups is the intention: they’re built around connection, creativity, and community. Whether you’re hosting once a month or a few times a year, the goal is to create a memorable experience that brings people together through food.
As Amsterdam-based chef and food artist Julia Khan Anselmo, founder of Feisty Feast, puts it: “Food is something we all need in order to live and this is a very basic fact of life that connects us all. It is also one of the most pleasurable acts of life… it’s the best reason to gather. Feisty Feast is really an expression of joy, beauty and connection.”
What began as a dinner series in her living room has grown into a global movement — blending food, feminism, and storytelling to spark connection among strangers in cities from Vancouver to London. Her approach captures exactly what makes supper clubs so powerful: they’re not just about eating — they’re about meaning, identity, and the joy of coming together.
There’s no single way to structure a supper club — and that’s the beauty of it. You can tailor yours to fit your personality, your space, and the kind of atmosphere you want to create.
Ready to get started? Before you send your first invite or plan your menu, take time to shape the vision behind your supper club. A strong foundation will guide everything that comes next — from the tone of your gatherings to the kind of guests you attract.
Opening a Small Restaurant Checklist
So many things go into opening a small restaurant. With this free PDF checklist, you'll set your new business up for success.
1. Define your concept
A great supper club starts with a clear idea. Are you dreaming of a cozy, potluck-style dinner with friends — or a formal, curated experience where guests pay for a seat at the table?
Before you start planning menus or setting the table, you need a strong concept that reflects your style, culinary interests, and goals for the experience.
Choose your format
Decide what kind of supper club you want to run based on how hands-on you want to be, how formal you want the experience to feel, and what works best for your time and energy. Consider these formats:
Casual and collaborative: In this format, guests contribute by bringing dishes or ingredients, and hosting duties can rotate between friends or group members.
Chef-led experience: You take the reins as the cook and host, preparing the entire menu and welcoming guests into your home or space for a cohesive, curated meal.
Ticketed event: Guests pay in advance for a fixed-price dinner, turning your supper club into a more structured and potentially income-generating experience.
Her Place Supper Club in Philadelphia began as a pop-up hosted by chef Amanda Shulman, who cooked multi-course meals for small groups in a homey, dinner-party style setting. Her focus on seasonal menus, storytelling, and chef-to-guest interaction helped build a loyal following — and eventually led to a full-time, brick-and-mortar supper club that still retains its intimate, chef-led spirit.
Define your signature style
Give your supper club a clear identity that helps it stand out and creates a memorable experience for your guests. Some ideas include:
Highlight a specific cuisine: Focus on a regional or cultural cuisine you’re passionate about, such as Italian comfort food, Korean BBQ, or plant-based Mediterranean.
Feature seasonal or local ingredients: Build your menus around what’s fresh and available, supporting local farms and keeping your dishes inspired and ever-changing.
Create themed experiences: Elevate your gatherings with immersive themes like “Parisian Bistro Night,” “Coastal Summer,” or “Dinner in the Dark,” where food and ambiance go hand in hand.
The Mosquito Supper Club in New Orleans, founded by chef Melissa Martin, offers a powerful model of a purpose-driven supper club. With a focus on Cajun heritage and Gulf Coast seafood, each communal dinner tells a story — connecting guests to Louisiana’s disappearing wetlands and food traditions. It’s a deeply personal concept that combines food, place, and meaning in every bite.
Understand your why
Clarifying your motivation will help you make decisions that align with your values, energy, and long-term vision for your supper club. For example:
Build community: You love connecting with people and want to create a space for meaningful conversation and shared meals.
Experiment and grow as a cook: Use the supper club to test new recipes, gain confidence in the kitchen, and build a portfolio of dishes you love to make.
Generate side income: If you're hoping to monetize your talents, a ticketed format or donation-based model can help offset costs — or even grow into a business.
2. Plan the logistics
Once your concept is clear, it’s time to bring it to life by figuring out the where, when, and who. Thoughtful planning upfront ensures smooth execution and sets the tone for a great experience.
Choose the right space and atmosphere
Your hosting space should align with your supper club’s vibe — whether it's cozy and casual or more refined and elegant. Consider the following:
Match your concept: A candlelit dining room, a string-lit backyard, or a communal kitchen can all work — just make sure it fits your vision.
Check the basics: You’ll need adequate kitchen facilities, seating, and serving space for your intended group size.
Set the mood: Don’t overlook ambiance — lighting, background music, and table decor can elevate the experience.
The Harvey House in Madison, Wisconsin, reimagines the classic Midwestern supper club inside a beautifully restored train depot. With vintage-inspired interiors, elegant table settings, and a menu that pays homage to regional favorites, it shows how your space can transport guests — even while staying rooted in local tradition.
Consider rotating vs. fixed locations
Your supper club doesn’t have to live in one space forever. You might choose to:
Rotate among members: Some clubs rotate locations to share responsibilities and keep things fresh.
Stay consistent: Others prefer a fixed location for ease and continuity.
Explore creative options: If your home isn’t ideal, look into community centers, co-working kitchens, or short-term rental spaces.
Set a consistent schedule
Establishing a regular rhythm makes planning and attendance easier for everyone. To stay on track, try:
Monthly or bi-monthly meetups: These intervals strike the right balance between consistency and planning time.
Pick a recurring date: Something like “first Saturday of the month” helps guests remember and commit.
Determine your ideal group size
Smaller gatherings create space for deeper connections and smoother logistics. Think about the following:
Six to 10 guests is the sweet spot: This size encourages lively conversation without feeling chaotic or crowded.
Curate your group: Invite people who share your enthusiasm for food and community — whether they’re close friends, foodie acquaintances, or new connections looking for something fresh.
3. Develop your menu strategy
The food is the heart of your supper club, so plan a menu approach that excites you, reflects your concept, and works for your time, budget, and guests.
Plan the right food format
Your menu should reflect your cooking style, skill level, and the kind of experience you want to offer. Here are a few ways to structure it:
Decide on a format: Will you create elaborate multi-course meals, opt for relaxed family-style dinners, or build menus around rotating themes?
Share the workload (or not): In casual supper clubs, the host may prepare the main dish while guests bring sides, appetizers, or desserts. If you're charging for the experience, you'll likely prepare the entire meal yourself.
Accommodate dietary needs: Ask guests about restrictions in advance and be honest about what substitutions you can reasonably offer based on your kitchen and skills.
The People's Supper is a nationwide initiative that brings individuals together over potluck-style meals to foster community and meaningful conversations. By encouraging guests to contribute dishes, it reduces the hosting burden and promotes a shared culinary experience. This format is ideal for those looking to build connections without the need for elaborate menus or professional cooking skills.
Understand recipe costing and budgeting
If your supper club involves money, even casually, you’ll want to get comfortable with basic cost tracking. Here’s where to start:
Use recipe costing: Break down each dish by ingredient to understand the total cost and price per plate — this helps you set appropriate guest contributions or ticket prices.
Stay flexible with ingredient prices: Keep an eye on seasonal and market fluctuations so you can adjust menus without blowing your budget.
Price for sustainability: Whether you're aiming for break-even or a profit, understanding your costs will help you run your supper club sustainably over time.
Handle beverages thoughtfully
Drinks are a big part of the atmosphere — but don’t let them become a source of stress or liability. Consider these approaches:
Start with BYOB: Many supper clubs ask guests to bring their own drinks, which keeps costs and legal complications low.
Offer a signature touch: You might provide a welcome cocktail, a house-made mocktail, or simple wine pairings to elevate the evening.
Know the laws: If you're charging for a supper club and serving alcohol, check your local regulations — some areas require permits or licenses to serve alcohol legally.
4. Setting up systems
Behind every great supper club is a bit of behind-the-scenes structure. Setting clear expectations and establishing systems upfront keeps things running smoothly — and helps guests feel more at ease.
Define your format and expectations
A consistent structure builds trust and creates a better experience for everyone at the table. You might want to:
Create a predictable flow: Whether you start with drinks and mingling or jump right into dinner, having a familiar rhythm helps guests know what to expect.
Communicate clearly: Share important details in advance — timing, dress code (if any), what guests should bring, and how long the evening typically lasts.
Set group norms: Consider outlining basic expectations for behavior and participation, especially if your group includes new or unfamiliar guests. Transparency prevents awkwardness later.
Handle the money transparently
How you handle finances depends on your supper club’s format and your comfort level, but clarity is key in all cases. Consider these options:
Split costs for casual clubs: For friend-based gatherings, you might rotate hosting and ask each host to cover the costs of their night — or split expenses equally among guests.
Charge appropriately for paid clubs: If you’re hosting professionally, research typical pricing in your area. Your prices should cover ingredient costs, prep time, and the overall experience — while still being appealing to your target audience.
Start small, then scale: Begin with lower prices to attract early guests and build positive word of mouth. You can increase rates as your reputation and demand grow.
Create a financial system
If your supper club is more than just a hobby, treat it like a small business and create a financial plan and budget. Start with these essentials:
Build a basic budget: Include projected food costs, decor, rentals (if needed), and any hosting supplies.
Track revenue and expenses: Use simple spreadsheets or budgeting tools to understand your margins. This will help you make smart decisions about how often to host, what to serve, and how to price each event.
Think long-term: The more data you collect, the easier it becomes to refine your menu, pricing, and guest experience over time.
5. Business planning
If you're treating your supper club as more than just a passion project, it's worth setting up some basic business infrastructure to protect yourself and pave the way for growth.
Build a simple business strategy
A lean business plan can help you stay focused, define your goals, and scale with intention. Consider these suggestions:
Start with the basics: Outline your supper club’s concept, target audience, pricing model, and projected costs and earnings.
Think about growth: Will you host monthly events? Expand into pop-ups or collabs with local chefs? Planning ahead makes scaling smoother.
Choose a simple business structure: If you’re operating solo, consider registering as a sole proprietor. It’s typically the easiest way to report income and expenses on your personal tax return with minimal paperwork.
Know the food safety rules
Keeping your guests safe is non-negotiable — whether they’re paying customers or friends. Start with these essential guidelines:
Practice good hygiene: Always follow food safety protocols — wash hands, avoid cross-contamination, and properly store and cook all ingredients.
Understand local food laws: Legal requirements vary significantly by location. Some states allow home-based food sales under cottage food laws; others require a commercial kitchen or inspections.
Play it safe: Even if you're hosting casually, it's worth brushing up on food safety standards and having basic food-handling certifications if available in your area.
Cover your legal bases
Treating your supper club like a business means being proactive about legal and financial protection. Here are a few steps to consider:
Check for permits: Depending on your location and the size of your operation, you may need licenses, food handler’s cards, or zoning approvals.
Consult a professional: A quick call with a local lawyer or accountant can help you avoid costly mistakes and understand any regional restrictions.
Consider liability insurance: While not always legally required, public liability insurance can protect you in case of accidents or food-related health issues. It’s especially important if guests are paying to attend.
6. Marketing your supper club
Once the food and logistics are in place, it’s time to spread the word. Whether you’re aiming to fill a few extra seats or grow into a well-known local experience, a little marketing goes a long way.
Create a marketing plan
A thoughtful marketing strategy helps you attract the right people — and keeps them coming back. Here are a few ways to build your audience:
Start with your brand: Your marketing should reflect the vibe of your supper club. Is it moody and intimate? Playful and theme-driven? Refined and elegant? Let that tone guide your content and visuals.
Use the right channels: Promote your supper club where your ideal guests spend time — Instagram and TikTok for foodies, email newsletters for regulars, local Facebook groups, or even flyers in neighborhood cafés.
Set a realistic budget: Start small with low-cost tactics like word-of-mouth, social posts, and partnerships with local businesses. As demand grows, you can explore paid ads or better branding materials to scale.
Somerville, a modern supper club in South Los Angeles founded by Issa Rae, is a masterclass in branding. Inspired by 1920s glamour, it combines upscale dining with moody lighting, live jazz, and a luxurious atmosphere that draws in creatives and celebrities alike. Its success shows how strong visual identity and cultural relevance can transform a supper club into a coveted experience.
Find guests and build your reputation
Growing your guest list is part outreach, part community-building. Here are a few ways to start building momentum:
Leverage your personal network: For casual gatherings, start by inviting friends, coworkers, or neighbors who love food and connection.
Use event platforms for visibility: For ticketed events, platforms like EatWith, Feastly, or local alternatives can help you reach an audience actively looking for unique dining experiences.
Host a soft launch: Consider running a “test dinner” with trusted friends and family to work out logistics, test your flow, and gather honest feedback.
Capture the moment: Take photos of your table setups, dishes, and smiling guests (with permission). These visuals are perfect for social media, your website, or future invitations — and they show potential guests what to expect.
Collect feedback: Encourage guests to share their thoughts — formally or informally. Reviews help you improve and give new guests confidence in booking with you.
7. Fresh ideas for your supper club
Once your supper club is up and running, keep things exciting by introducing creative touches that surprise and delight your guests. Fresh themes and interactive elements can help deepen connections and keep people coming back for more.
Host themed experiences
Themes are a great way to add variety and shape the mood of each gathering. Here are a few ideas to spark inspiration:
Explore global flavors: Take your guests on a culinary trip — serve dim sum for Chinese New Year, roll out fresh pasta for an Italian countryside dinner, or host a tapas night inspired by Spain.
Celebrate the seasons: Let the time of year inspire your menu and setting. Think cozy autumn harvest dinners, spring garden parties, or summer seafood boils.
Look to the pros for inspo: Established supper clubs like The Music Box Supper Club in Cleveland mix food with entertainment — seasonal brunches, specialty bars, and live music can spark ideas for your own twist.
Another example is the Secret Supper Society, founded by James Crump-Wallace and Miles Gordon in Richmond, Virginia. Their gatherings take place in unique, atmospheric spaces like old homes and art galleries, with themes ranging from retro “Dinner at the Disco” nights to seasonal showcases. These thoughtfully curated events blend food, culture, and conversation — proving that a great theme doesn’t just elevate the menu, it shapes the entire experience.
Add interactive elements
Interactive experiences turn your dinner into something memorable and uniquely yours. Here are a few ways to get guests involved:
Incorporate games or group activities: Icebreakers, trivia, or rotating seat assignments can help guests bond and encourage conversation.
Get hands-on with food: Try build-your-own taco bars, wine or cheese tastings, or even pasta-making workshops. These activities engage guests directly and add an element of play to your gathering.
Encourage storytelling: Ask guests to share their connection to a dish or bring a meaningful recipe. It creates emotional depth and often leads to surprising, heartfelt moments.
8. Maintaining long-term success
Launching a supper club is just the beginning. The most rewarding clubs evolve over time, staying true to their core purpose while adapting to new people, ideas, and challenges.
Foster a strong sense of community
The relationships formed around the table often become just as meaningful as the meals themselves. Try these ideas to help guests interact:
Encourage real connection: Set the tone with warm, inclusive conversation. Prepare thoughtful prompts or discussion questions, especially if your guests don’t know each other well.
Be mindful of group dynamics: As members come and go, work to preserve the welcoming atmosphere. Integrate new guests slowly and intentionally to maintain cohesion.
Celebrate shared milestones: Consider marking club anniversaries, guest birthdays, or themed celebrations to strengthen bonds and make the club feel special.
Queer Soup Night, founded by chef Liz Alpern, is a powerful model of community-focused hosting. Held in cities like Minneapolis, the event brings LGBTQ+ people together over bowls of soup — prepared by queer chefs — and donates proceeds to local causes. It’s less about the menu and more about building connection, visibility, and mutual support, proving that a supper club can be a space for belonging and collective care.
Stay flexible and open to change
What works now may evolve — and that’s a good thing. Here are a few ways to stay flexible while staying true to your vision:
Revisit your goals regularly: Check in with yourself every few months. Are you still enjoying it? Is it meeting your social, creative, or financial goals? If not, tweak your format or schedule. Adapt to real life: Be ready to shift your frequency, format, or group size as circumstances change. Successful supper clubs evolve while staying rooted in their original spirit.
Balance creativity and strategy: As industry experts suggest, successful operations require both strategic marketing (positioning) and accurate mathematics (knowing your numbers) to set up for success against the competition.
FAQ about starting a supper club
How much does it cost to start a supper club?
Startup costs can be surprisingly low, especially if you’re hosting at home and already have the essentials like cookware, dishes, and seating. For casual friend-based clubs, there may be no upfront costs beyond your regular hosting expenses. For more formal paid supper clubs, consider budgeting for kitchen upgrades, table settings, decor elements, and potentially food safety certification or insurance.
Do I need professional cooking experience?
No, professional cooking experience is not required. While cooking skills are beneficial, passion for food and hospitality are often more important. Many successful supper club hosts are enthusiastic home cooks who simply enjoy sharing their culinary creations with others.
How do I handle dietary restrictions?
Ask guests about dietary restrictions well in advance of your events so you can plan accommodations. For common restrictions like vegetarianism, having alternative options available is generally advisable. However, it's reasonable to be clear about what accommodations you can realistically make based on your menu concept and cooking facilities.
Can a supper club be profitable?
Yes, supper clubs can generate income, but they typically work better as supplemental rather than primary revenue sources. The limited frequency and guest capacity constraints make it difficult to generate full-time income solely through supper club events. However, many hosts find that their supper clubs provide meaningful additional income while also serving as platforms.
How do I set appropriate prices?
Understanding your food costs is essential for pricing. Recipe costing — calculating the exact cost of ingredients in each dish — helps you determine appropriate pricing that covers expenses while providing value to guests.
How do I handle payments?
For paid supper clubs, several payment options exist. Many hosts request "suggested donations" rather than fixed prices, often with additional tip jars for guests who wish to show extra appreciation. Digital payment platforms like Venmo, PayPal, or Cash App simplify the transaction process.
What if my first event doesn't go perfectly?
Consider hosting a "test run" with supportive friends and family before launching your supper club more broadly. This allows you to work through potential issues in a forgiving environment. Remember that even established supper clubs experience occasional challenges, from cooking mishaps to unexpected guest dynamics.
How do I keep my supper club interesting over time?
Incorporate seasonal themes, special occasions, and cultural celebrations to provide natural variety throughout the year. Consider occasionally introducing new elements like guest chefs, cooking demonstrations, or food-related activities. Listening to feedback from your regular guests can also provide valuable insights about what aspects they enjoy most.
Final thoughts
Whether you’re gathering close friends for a monthly potluck or launching a curated dining experience with ticketed guests, supper clubs are a powerful way to bring people together through food, storytelling, and shared connection. With the right concept, a bit of planning, and a sprinkle of creativity, anyone can start one — from seasoned chefs to enthusiastic home cooks.
Don’t wait for the perfect moment or setup — start where you are, with what you have, and let the experience evolve. The most memorable meals often come from the heart, not the fanciest kitchen.
So send that first invite. Light the candles. And let the magic begin.
Is this article helpful?
DISCLAIMER: This information is provided for general informational purposes only, and publication does not constitute an endorsement. Toast does not warrant the accuracy or completeness of any information, text, graphics, links, or other items contained within this content. Toast does not guarantee you will achieve any specific results if you follow any advice herein. It may be advisable for you to consult with a professional such as a lawyer, accountant, or business advisor for advice specific to your situation.
Read More

Subscribe to On the line
Sign up to get industry intel, advice, tools, and honest takes from real people tackling their restaurants' greatest challenges.
By submitting, you agree to receive marketing emails from Toast. We’ll handle your info according to our privacy statement. Additional information for California residents available here.


