How to Open a Wine Bar: 9-Step Checklist for Starting a Wine Bar

Key Takeaways

1. Concept is King: A strong, unique concept is crucial for attracting customers and setting your wine bar apart.

2. Solid Business Structure: Choosing the right business structure (LLC or corporation) is essential to limit personal liability and manage tax implications.

3. Comprehensive Business Plan: A detailed business plan is your roadmap, outlining your concept, finances, marketing, and operations, and is vital for securing funding.

4. Funding is Essential: Opening a wine bar requires significant capital. Explore various funding options, including loans, investors, and crowdfunding.

5. Legal Compliance: Navigating legal requirements, including licenses, permits, and tax obligations, is critical for smooth operations.

6. Strategic Location: Choosing the right location, considering factors like foot traffic, budget, and accessibility, is vital for success.

7. Thoughtful Design and Layout: The layout and ambiance of your wine bar should align with your concept and customer experience goals.

8. Curated Wine Menu: A well-crafted wine menu, featuring quality selections and potentially food pairings, is the heart of your wine bar.

9. Reliable Suppliers: Building strong relationships with suppliers and vendors ensures consistent quality and cost control.

10. Qualified Staff: Hiring knowledgeable and passionate staff who can enhance the customer experience is essential.

11. Effective Marketing: A robust marketing plan, including market research and promotional strategies, is necessary to attract and retain customers.

12. Planned Opening: A well-planned opening, whether that be a soft opening or a grand opening, is important to starting your wine bar off on the right foot.

For many people, opening a wine bar is a dream. But whether you’ve worked in the restaurant industry for a long time, or you’re new to it, starting a bar is a risky venture. You’ve no doubt heard that food service and drink establishments frequently fail, and considering that 52% of restaurant managers report high costs being a significant operating challenge, it’s no surprise.

If you’re going to open a wine bar, you have to be thorough and determined. It’ll take money, time, and patience, as well as an ironclad plan. That’s what we’ll discuss here.

In this article, you will learn the complete step-by-step guide to opening a wine bar.

How to Open a Wine Bar: Your Complete Checklist

Opening a wine bar takes more than an idea. It takes a lot to open a restaurant of any kind, and you’ll need a strong strategy to go from concept to opening day.

1. Choose your concept

Every wine bar needs a strong concept. Whether it’s a catchy name, cool branding, or an interesting theme, your bar’s concept will be the first thing that catches people’s attention. Of course, a wine bar in and of itself is the start of a concept. The next step is honing that concept. Will you aim to be location specific, and specialize in Napa, California wines (for example), or serve your own wine? Will you have a deep menu of bar snacks for pairing? What’s your business model?

Your excitement for your wine bar concept will guide you through the entire process.

2. Set up your business structure

One of the first major decisions you must make when starting any business is how to structure your business. You must decide to be a sole proprietorship, a partnership, an LLC, or a corporation.

These business structures impact how your business is taxed and what kind of personal liability you have around the business. While sole proprietorships and partnerships are easier to start, they leave you personally liable for lawsuits and debt incurred by the wine bar. If something goes wrong, your personal assets could be impacted.

To avoid personal liability, the best option is for you to set up your wine bar as an LLC or a corporation. These business structures act as an entity of their own and take on the business' liabilities, which limit your liability.

3. Write your wine bar’s business plan

Any business needs a quality business plan. Your wine bar business plan is the guiding light and source of truth for your business. It lays out the concept of your bar, how you plan to source your wine list, how you’ll price items to be profitable, your marketing plan, your operating plan, and much more. It’s the ultimate document that conveys to anyone on the outside how you plan to make your wine bar successful.

4. Figure out funding

One important aspect of your business plan is figuring out a budget and financial projections. Your business plan will help you identify fixed and variable startup costs to determine an operating budget both right out of the gate, and as your wine bar begins to grow.

With this information, you’ll have a better idea of how much funding you’ll need for your business. Considering it costs between $110,000 and $850,000 to open a bar, you’ll probably need some outside help.

There are many options available to aspiring wine bar owners, from loan options for small businesses, to angel investors, to crowdfunding – learn more about how to open a bar with no money here.

5. Follow the legal requirements

After you’ve chosen your business structure, you’ll also need to understand the legal requirements for that type of structure and for operating a brick-and-mortar business in your preferred area.

You’ll need to set up tax identification by getting an employer identification number (EIN) through the IRS and understand all of the filing requirements for your business, especially as you hire employees. Make sure to bring in a good accountant to help you manage the finances and compliance measures because you don’t want to make an enemy of the IRS out of the gate.

Additionally, your business will need licenses and permits to operate, which won’t be the same everywhere. You’ll need a liquor license to serve wine and a variety of licenses and permits to sell food and operate in a given city. Zoning laws will also determine whether your chosen location is approved for restaurant operations, so be sure to check local regulations before signing a lease.

Finally, don’t forget to get business and/or restaurant insurance. Many things could go wrong on a given night, and you want to make sure your equipment and space is protected.

Choose a location

Sure, it would be great to have a downtown location with heavy foot traffic for your wine bar, but prime real estate might be hard to come by. Spend some time location scouting to find somewhere that works for your concept, budget, and convenience.

While you may assume that leasing and renovating a space is the easiest option, it’s often not the cheapest. It’s actually often cheaper to buy an existing bar space and tailor it to your needs than it is to get into a commercial lease. The most expensive option would be to build your wine bar from the ground up, but it’s also the option that gives you the most control.

7. Design your layout

You probably thought a bit about your layout when you’ve imagined your wine bar’s concept, but you can’t make it a reality until you know the location.

When thinking about your wine bar’s floor plan, consider what kind of ambience you want your wine bar to have. Should it feel more exclusive or bustling? Is it quiet or rambunctious? How much of the space should the bar take up? The ambiance you want will impact the layout and design of the bar.

Remember, you may also need to leave room for tech and equipment to support your venture. Maybe you want a jukebox in one corner, or you want to give staff the capability to check your customer base out at multiple stations. Also, the bar must have room for all of the equipment bartenders need to do their jobs and you’ll need space to store dining utensils, cleaning supplies, and other restaurant equipment.

8. Build your menu

You may choose not to serve food pairings at your wine bar, but that doesn’t mean you shouldn’t still have a menu. In fact, a wine bar should have a very well thought out menu. After all, you’re specializing in the wine industry, so you should be prepared to offer wines you truly love, that you can talk about, and that you believe patrons will love as well. People go to wine bars to enjoy, and often learn as wine enthusiasts from winemakers, so you’ve got a responsibility to keep the menu fresh and interesting.

To keep your wine selection fresh, a POS-integrated inventory system like Toast helps track stock in real-time, making reordering seamless and ensuring your best wines are always available.

9. Choose your suppliers and vendors

Part of building out your wine bar menu will include figuring out exactly where you can source your selection of wines and ingredients from. You may have several bar suppliers and distributors for the wine, food ingredients, restaurant supplies, menus, and more. Making great relationships with suppliers and vendors is crucial to keeping your fixed costs under control and maintaining a healthy profit margin.

10. Hire staff

A wine bar isn’t just any kind of bar, so you can’t just hire any kind of staff. You want to employ people who will be able to discuss the wine they’re serving and who you believe have a genuine interest in wine. As such, invest some time in your hiring process.

Really consider what you’re looking for in staff members and create interview questions that reflect who you want to work with. This will help you build you a strong staff right from the start.

11. Create your marketing plan

Wine bars may not be as competitive as more traditional bars, but you’ll still need a strong marketing plan to stand out from the rest of the bars in town. On one hand, being a wine bar is a marketing tool in itself. By offering something different from the rest of the bars in town, you’ve got a marketing idea right there.

Play up what makes your bar different and don’t be afraid to invest in marketing ideas like special items, promotions, social media, and deals on different wines. Likewise, set aside some money in the budget to advertise your wine bar locally, whether it’s through paid ads online or a flyer in the local gazette. Make an effort to stand out to your target market demographics.

A Toast-powered loyalty program can enhance your marketing efforts by rewarding customers for trying new wines or attending events, encouraging repeat visits and long-term engagement.

12. Plan your opening

Every restaurateur has different opening strategies. You may want to have a soft opening first with just family and friends to test out the concept, iron out any of the final details, and make sure you’re ready to begin serving the public.

Otherwise, when it’s time for your grand opening, you should have a plan in place to make sure business is booming on the first day. Get the word out ahead of time through advertising, offer a fun grand opening promotion, and be ready to execute on outstanding service on opening night.

Your Wine Bar's Path Forward

Opening a wine bar is an expensive, potentially risky venture. Not just that, but there’s a lot to think about logistically. You’ll need some hard work and good luck. This step-by-step guide should give you more transparency into the process and give you the support you need to open and grow a successful wine bar.

Related Resources

• Wine Bar Equipment

• Wine Bar Menu Ideas

• Wine Bar Names

• Wine Bar Business Plan

• Wine Bar Design

• Wine Bar Ideas and Concepts

• Cost to Open a Wine Bar