On the Line / Marketing / How to Create a Pizzeria Website

How to Create a Pizzeria Website

Build a pizzeria website so hot you can almost smell the smoke, and extend your marketing strategy into the digital sphere.

Restaurant Website Checklist
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Restaurant Website Checklist

This template will help you update and optimize your website, so guests can easily find and order from you.

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DISCLAIMER: This content is provided for informational purposes only and is not intended as legal, accounting, tax, HR, or other professional advice. You are responsible for your own compliance with laws and regulations. You should contact your attorney or other relevant advisor for advice specific to your circumstances.

While your pizza might sell itself, building a website expands your pizzeria’s reach with online marketing. Attract new customers and stay in touch with your regulars with an attractive and functional restaurant website.

Your website can become an extension of your pizzeria’s brand. It can provide a platform for selling merchandise, or host educational or entertaining content that gets customers engaged. Make your pizzeria accessible online for both loyal and potential guests.

Pizza POS Comparison Tool
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Pizza POS Comparison Tool

A free, customizable Pizza POS Comparison Tool to research and compare point of sale systems in one Excel spreadsheet or editable PDF.

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Goals for your pizzeria’s website design

Start pinpointing the solutions your website could provide for guests. The first step is asking yourself why you want a website for your food truck and establishing some clear, actionable goals you can work towards.

Why you should build a pizzeria website

The digital universe has a lot to offer, but utilizing it might seem daunting. You’re a savvy business person and an excellent pizzaiolo, but designing, hosting, and maintaining a website? That requires new technical skills and lots of time, right?

Not always! It is easier than ever to invest in a restaurant website that becomes an asset to your business without being a burden on your time and energy. Starting with a clear plan – which this article provides – helps to take the guesswork and anxiety out of the process.

An attractive, functional website lets customers interact with your business from wherever they are. Just make sure that it’s mobile browser friendly. This will keep your brand top of mind and allow your guests to share info and photos from your business. Talk about great word-of-mouth! 

Ultimately, the goal of a website is to work in tandem with other marketing strategies, to increase brand awareness and sales.

Restaurant website goals checklist

You want your website to drive traffic to your business, so evaluate its profit potential by answering the following questions.

  • What do you want your pizzeria’s website to do? 

  • What is the design of your pizzeria’s website? 

  • How will your website fit into your marketing strategy?

  • Where will you host your pizzeria’s website?

  • When should you launch your pizzeria’s website?

  • Who is going to maintain your pizzeria’s website?

Restaurant Marketing Plan
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Restaurant Marketing Plan

Create a marketing plan that'll drive repeat business with this customizable marketing playbook template and interactive calendar.

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Restaurant Name is required
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Pizzeria website content strategy

“Content” refers to all the visual information that lives on your pizzeria’s website, from hours to blog posts to images. Your content strategy is the plan you devise and execute in order to get that info onto your website and/or social media pages.

As you start to imagine your website, consider what information you want it to deliver and what you want your customers to be able to access. Basic info like hours, menus, and specials are a must. But it’s up to you how prominently it’s displayed on your website depending on importance. 

Pages and content

There are a few standard pages for restaurant websites, and some that are optional depending on your business model:

  • A homepage that directs users to content

  • An “about” page with hours, contact information, and important info about operations

  • Your restaurant’s menus. PDF menus are increasingly popular, accessible easily through a QR code scanner on a smartphone

  • Ordering forms for carry-out or catering

  • Special or seasonal information

  • A blog 

  • An online store

  • Links to affiliated programs, such as a community outreach program or classes open to the public

Often, all of a pizzeria’s information is available on the homepage, with hours, contact information, vital information about operations and a menu listed on the landing page.

This is where the basics of User Experience (UX design) come in handy. Deciding where to put your content and how your customers access information is a crucial part of content strategy. 

Voice and messaging

Content strategy is also focused on maintaining a consistent voice and messaging across all of a company’s communications. As you build a content strategy for your website, think about how content works with the vision, design, and “voice” of your pizzeria. Imbue all of your website’s content with a consistent tone and message for brand consistency.

Content strategy research

As your business expands, or if you’re rebuilding a website for a well-established company, you might invest in some content strategy research. Creativity can still be guided by data, and the best content strategy plans involve research using focus groups, surveys, and other methods to inform how you manage and distribute content.


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Design your pizzeria’s website

UX research and functionality

Human-centered design is the current model for UX (or User Experience). It’s a fancy term for ensuring that the greatest possible number of people have access to your content. 

When you design your website, make sure it’s functional for users that may have little to no technical experience. It should be intuitive to all users, including those with disabilities. 

If you use an online ordering system, consider providing a link on each page of your website. That way, your customer can initiate their ordering process no matter where they are on your site.

Color scheme and typography

Colors have psychological effects on people, and set a tone and mood. Try to find digital colors that are a close match to your established restaurant colors, to preserve brand recognition. 

Color scheme influences how visitors experience your website. Be sure to choose high-contrast fonts that are easy to read on your website’s backgrounds. 

The size of website text is another critical design element. Typically, sans serif fonts, those without the “flags” on the ends of letters – are easier to read digitally. Be sure that the text on digital menus is large enough to read on a smartphone screen, where most people will likely access them.

Images

Images make your website more attractive and increase its performance in search engines. Use a high-definition camera to capture snapshots of your pizzeria and menu items, and use them strategically on your website and in digital menus.

Marketing with your pizzeria’s website

Your website is a marketing tool. It lets your customers digitally access information about your business, and hopefully drives foot traffic. But for it to perform those functions, it has to be visible through search engines and social media. 

SEO strategy

Search Engine Optimization (SEO) refers to a set of practices that allows search engines to “read” your content, and increases the chance that your content appears during searches.

This comprehensive SEO for beginners guide from Search Engine Journal will teach you about keyword research, on-page SEO, and technical SEO to ensure your website’s success.

Social media strategy

The best websites make their social media links readily available and obvious, prompting users to engage with other streams of content. Ideally, your social media streams will also drive traffic to your websites with links to new and updated content.

Users might not click through, but the accessibility increases the chance that your page will get a hit, that a new customer will engage and, eventually, bring new business.

Hosting and publishing your pizzeria’s website

Your website’s “host” is the physical computer where the info for your website is stored, and the location where your visitors access that content. While you could theoretically host your own website, it’s simpler and more reliable to use a hosting service like GoDaddy or bluehost. Certain web builders will let you buy a domain name and connect you to hosts as part of their services.

Choosing a URL

Choosing the right URL for your website can be tricky. Many .com addresses are no longer available and it can be risky to choose a newer domain, .online or .live for example. Those domains generally see less traffic. If you can’t get GreatLakesPizza.com, try adding the initials of your city or state or using an abbreviation – GLPizza.com for example.

Web builder platforms

Web builder platforms are services that make it easy to design your website, by providing iterative instances of code and intuitive website building software. Choosing the right web builder for your website is important – choose the platform that offers a full range of services. Some companies offer full-service website solutions from design to publication, while others require more legwork.

Restaurant Website Checklist
icon RESOURCE

Restaurant Website Checklist

This template will help you update and optimize your website, so guests can easily find and order from you.

Download
You must have Javascript enabled in order to submit forms on our website. If you'd like to contact Toast please call us at:

(857) 301-6002
First and Last Name is required
Phone Number is required
Restaurant Name is required
What is your role? is required
What best describes your restaurant type? is required
Yes, I’d like a demo of Toast, a restaurant technology platform.
Yes, I'd like a demo of Toast is required
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We’ll handle your info according to our privacy statement.

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