Restaurant Types



Visit our hub to explore all types of videos, articles and resources.

Start Learning

How To Open A Pizza Shop With No Money


Caroline PriceAuthor

How To Open A Pizza Shop With No Money

Opening a pizza shop is a dream for many food entrepreneurs, but the start-up costs can be overwhelming. The expenses associated with securing a space, buying equipment, and stocking inventory can add up quickly, leaving many aspiring pizza shop owners overwhelmed and discouraged. However, opening a pizza shop with no money is possible with a combination of creative thinking and resourcefulness. 

In this article, we will explore actionable strategies that can help you launch a successful pizza shop even with minimal capital. From finding an affordable location to developing a smart marketing plan, we will provide insights and solutions for starting a pizza shop on a shoestring budget.

What do you need to open a pizza shop with no money?

When you’re short on cash, you need a lot of work ethic, creativity, and boldness. There are a lot of steps to opening a pizza shop, but it’s not exceedingly complicated. Here’s what you need to do:

  • A pizza shop concept: You’ve probably been working on a pizza shop concept since you started making pies all those years ago. This is the easy part.

  • A pizza shop business plan: The most important step to opening any business is writing a business plan. Your pizza shop business plan will be your guiding light through the entire process of getting to opening day. This document not only explains your idea, but it goes into granular detail about how to operate each day, how you’ll stand out from the competition, and how you’ll maintain a sustainable profit margin.

  • Capital: If you want to open a pizzeria with no money, you still have to find money somewhere. We’ll delve into this more later.

  • Licenses and permits: Licensing and permitting rules vary from state to state and even from city to city. If you know where you want to open your pizza shop, make sure you do your research on what’s required to open a business.

  • Menu: You may have a good idea of what kinds of pizza you want to sell at your pizza shop, but are you serving up other food, too? What kind of menu will you offer?
  • Pizzeria staff including FOH, BOH, and managers: There’s no need to hire right away, but you should understand what kind of staff your shop needs to function properly so you can build that into your financial projections.
  • Pizza shop technology: As you scale your operations, you’ll need a slew of new technology to accommodate a growing business. Restaurant technology can help you save money and streamline operations. Some of what you’ll need includes a point-of-sale system, inventory software, accounting and payroll software, and more. 

  • A marketing or promotional plan: You need a great pizzeria marketing plan to make your business stand out and attract new customers to turn them into repeat ones.

  • An opening date/launch plan: When you open your doors, you want to make sure there’s business for you. Building excitement up to opening day is important so that you can hit the ground running right out of the gate.

Restaurant Marketing Plan

Create a marketing plan that'll drive repeat business with this customizable marketing playbook template and interactive calendar.


How much does it cost to open a pizza shop?

Like any other restaurant, the cost of setting up a pizza shop can vary widely — starting from around $95,000 to a whopping $2,000,000 and up. As with many restaurant concepts, building the pizza shop of your dreams comes down to your budget and your business plan.

How to open a pizzeria with no money?

You probably don’t have hundreds of thousands of dollars just lying around. So, how do you open a new pizza shop with no money? There are a number of avenues worth exploring.

Apply for restaurant loans or explore capital opportunities

Just like any other business, there are many restaurant financing options that aspiring restaurant owners can use to find funding. However, restaurant financing options are often a little less straightforward than ordinary business loans so make sure to consult with a financial planner before signing any paperwork.

Financing options will depend on your specific situation, but speaking generally, you could find partnering lenders, get help from community development organizations, or access micro-lending programs like the Small Business Association (SBA) loan program. Do some digging online to see what resources are available to small business owners in your area.

There are also peer-to-peer lending services that match lenders with borrowers, and traditional bank loans to get startup funding. These are usually good low-interest rate opportunities, but it may take a while to get approved.

Lastly, alternative lenders specializing in the food and beverage industry have become more popular in recent years. These lenders understand the unique nature of food and beverage and can give you terms that are more reasonable for a pizza shop. Many alternative lenders also may provide business guidance and offer custom repayment plans, operating almost like an investor.

Find an investor

Speaking of investors, they’re out there. However, finding a restaurant investor be difficult, and finding an investor for a pizza shop might be even harder. 

The best investors for something like a pizza shop are people you already know. Friends or family members could act as angel investors — investors who put their money behind a project because they believe in the individuals or goals behind them. Basically, if your aunt really loves your pizza, maybe she’ll give you some seed funding.

It doesn’t have to be friends or family, of course. Talk to people in your network and try to figure out if they know of anyone in the community who is looking to invest in local talent or businesses.

Get creative with crowdfunding

Crowdfunding a pizzeria? Yes, it’s possible. Believe it or not, crowdfunding sites like Kickstarter, Indiegogo, GoFundMe, and Wellfound have successfully funded restaurants before.

You may not get every dollar you need to open the business, but a great crowdfunding campaign can get you off the ground floor. The key is getting people excited about your pizza and about having you in the community. That means an inventive grassroots marketing campaign that may include showing up at farmer’s markets or going to festivals to get more people to taste your pizza. You should pitch your business plan to influential local business owners and also offer great incentives to people who back your business. (Free pizza for a year, anyone?)

With crowdfunding, it’s about quantity more than quality. Getting $5 from 10,000 people is just as nice as $50,000 from one person.

Start small

We alluded to it in the last section, but starting a pop-up or taking advantage of community events like farmer’s markets and food festivals is a great option to build up your brand. Branding is crucial for a new restaurant and by getting your pizza out into the world and into the hands of the public, you’ll build a customer base and a proof of concept that you can show to potential investors.

When you start small, your mistakes are smaller so you can iron out the details as you go and earn a little startup money at the same time.

Reach out to your local restaurant association

Finally, restaurant associations are a great asset for anybody in the food and beverage industry. Your local restaurant association could have the contacts and guidance to help you open a local pizzeria with no money. From leads on restaurant space to intros to potential investors, there are many ways a restaurant association can help.

Some good resources to check out are:

  • The National Restaurant Association, which offers events and webinars to guid restaurant and small business owners.

  • Your state restaurant association, many of which offer specific programs and perks to help out aspiring business owners.

  • Local groups like Rotary may not have financial assistance programs, but they will have members with business experience who can help you.

Get cookin'! 

Starting a pizza shop with no money may seem like an impossible task, but with the right strategies and mindset, it can become a reality. By leveraging your resources, embracing creativity, and taking advantage of opportunities, you can overcome financial hurdles and turn your pizza shop dream into a profitable reality. 

So, roll up your sleeves, think outside the box, and get ready to serve up delicious pizzas without breaking the bank. With the right combination of passion, innovation, and perseverance, there's no limit to what you can achieve in the pizza industry.

Is this article helpful?

DISCLAIMER: This information is provided for general informational purposes only, and publication does not constitute an endorsement. Toast does not warrant the accuracy or completeness of any information, text, graphics, links, or other items contained within this content. Toast does not guarantee you will achieve any specific results if you follow any advice herein. It may be advisable for you to consult with a professional such as a lawyer, accountant, or business advisor for advice specific to your situation.