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Breakfast is the most important meal of the day – and the industry statistics seem to agree. The estimated market size of the breakfast restaurant industry in 2022 is $11.1 billion. So, if you’re thinking of opening up your own breakfast spot, it might just be a million-dollar idea.
One of the first steps in building your breakfast restaurant business is choosing the right name. A name is super important as it will be attached to your branding forever. That means your breakfast restaurant’s name has to genuinely represent your business and, most importantly, be something you love.
Here are four major steps to identify the right restaurant name for your breakfast restaurant, along with ideas to further inspire your new and exciting business venture!
How do I choose a breakfast restaurant business name?
Finding the perfect name all starts with brainstorming. Here are a few key tips to jumpstart your name-generating process that we will dive into further detail later on.
Write down your vision for your breakfast restaurant business, focusing on your mission and core values
Make sure your desired name isn’t already taken
Play around with a name generator to spark new ideas
Reach out to your community for name ideas
What’s in a good breakfast restaurant name?
A great breakfast restaurant name is unique to a business. Your name should stick in the minds of your patrons, reminding them of your brand and representing your personality. It should also reflect what goods and services (aka the delicious breakfast!) your business offers. Lastly, your name should be easy to remember and to spell, so that potential patrons can find you on Google or social media.
Now, let’s dive into tips about how you can find the perfect breakfast restaurant name for your business.
1. Write down your vision for your breakfast restaurant business
Start thinking about your mission statement, which describes who you are, why you’re here, and what you plan to accomplish as a new enterprise in your community. These details will all influence your business’ name. Then, use the exercise below to get your creative juices flowing!
Grab a pen and paper and write down the following:
The kind of breakfast food you’ll be offering
Your core values and mission
The personality and vibe of your breakfast spot
Adjectives you’d use to describe your restaurant
Your name (and the name of your business partners, if any)
Any family names that are important to you
The neighborhood or town where your restaurant will be located
The purpose of this exercise is to pull out words and phrases that describe your breakfast restaurant. Some of these may make up part or all of your name while some may not.
When you run out of things to add, go back and read over your list of words and phrases, circling your favorites. These will all be building blocks for your future business name!
2. Choose a name that isn’t already taken
Needless to say, it’s important to make sure your breakfast restaurant’s name doesn’t already exist. Once you've settled on a handful of contenders, ensure your favorites aren’t already in use by running each name through the following resources:
Google My Business
The Yellow Pages
The Better Business Bureau
The United States Patent and Trademark Office’s Trademark database search
Be thorough with your research, as copyright infringement can come with steep penalties, something new businesses especially need to avoid. To learn more about copyright infringement, visit Copyright.gov.
3. Use a name generator to spark new ideas.
Name generators are an excellent tool to inspire different word combinations you may never think of.
Some generators ask for guidance in the form of keywords, while others simply assemble random combinations of words. No matter the generator, it’s good to have your keyword shortlist on hand to guide your name search.
Sure, some of the suggested names and combos you receive will be unusable. But, they’ll still help you identify what you like and what you don’t.
Business Name Generators to Use
Namelix Restaurant Name Generator
Buzztime Restaurant Name Generator
Fantasy Name Generators' Restaurant Name Generator
Business Name Generator
Kopywriting Kourse Restaurant Name Generator
4. Reach out to your community for business name ideas
People love breakfast. That’s why most people who start breakfast restaurants do so with their community in mind. So, why not build a relationship with locals from the very beginning of your business?
One brilliant way is to ask your community to contribute to the name brainstorming process. This is a fantastic way to foster a strong relationship and also get people excited for your launch.
Social media is an excellent platform for community-building. It offers simple tools for outreach that everyone can use. On Facebook and Instagram, for example, you can add photos, reels, and stories to showcase your new business. And, everyone loves a mouthwatering breakfast photo. Just don’t forget to follow and interact with local businesses, organizations, and influencers in your area, to ensure that your new business and its breakfast creations are seen.
To generate hype around your breakfast restaurant name search, consider asking community members to suggest names or vote on your favorites. You can do this by incentivizing them through the name-generating process. How? Try including a raffle, giveaway, or future discounts for those who participate. Don’t be afraid to get creative! The more unique and special your offer, the more likely people will contribute their name ideas.
50 Real Breakfast Restaurant Name Ideas to Inspire You
Taking name inspiration from successful breakfast restaurants is never a bad idea. These names can help you identify the exact theme and personality you’re aiming for, whether you’re trying to be creative, cute, or funny.
Here are 50 of the best breakfast restaurant business names around the country:
Cute Breakfast Restaurant Business Names
Unique Breakfast Restaurant Business Names
Rhyming or Alliterative Breakfast Restaurant Business Names
Funny Breakfast Restaurant Business Names
Found the best breakfast restaurant name? Here’s what’s next.
Once you’ve picked your name, it’s time to cook up your way to breakfast success. That means building a solid business plan, floor plan, and marketing plan for your new business. With your plans in order and the perfect name in your belt, there’s no doubt you’ll become the go-to breakfast spot for everyone in town.