Menu psychology

What is a Tasting Menu?

Marcel DeerAuthor

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Dining out is back with a vengeance, and according to a survey by Toast, 29% of restaurants expressed a strong likelihood of expanding in the next 12 months. While business is on the upswing, increased competition means you need to do all you can to draw customers into your restaurant. What is a tasting menu? It may be exactly what you need to shake things up and show customers that you have what it takes to keep their palates tantalized.

Tasting menus let chefs display their talents by delighting and astounding guests with their culinary prowess. Rather than simply receiving a meal on one plate, diners are walked through a true experience with bite after bite of incredible flavor at every turn. Let’s go through the basics of what a tasting menu is and how to design one, as well as look at examples from restaurants around the world.

 In this article, you will encounter:

  • the definition of a tasting menu,

  • an overview of the tasting menu experience, and

  • examples of tasting menus from around the world.

What is a Tasting Menu?

The French name for a tasting menu is menu de dégustation, which has nothing to do with “disgust” and everything to do with gustatory pleasure. It means careful appreciation of the tastes, smells, textures, sights, and smells of culinary genius.

But what is a tasting menu in a practical sense?

A tasting menu is a multi-course meal that takes diners on a gastronomic adventure. It allows the chef to showcase their culinary vision and creativity by offering a series of dishes, each highlighting different flavors, textures, and techniques. The menu is designed to provide a comprehensive exploration of the chef's repertoire, often including signature dishes and seasonal ingredients.

According to the brilliant experimentalist and three-star Michelin chef Ferran Adrià, “The menu de degustation is the finest expression of avant-garde cooking.” 

So, in basic terms, a tasting menu is a set of many small dishes that are full of incredible flavors and textures that show you what a chef’s style of cooking is all about.

The Structure of a Tasting Menu 

The concept of the modern tasting menu only really came to the fore in the 1990s. In culinary terms, that’s just the blink of an eye, and as such, there’s no single, engrained tradition or structure behind it that a restaurant has to follow. Chefs are free to play and experiment with this style of food offering.

At the same time, so regularity has developed in this area over the decades: 

  • A typical tasting menu consists of several courses, usually ranging from six to ten or even more.

  • Each course is meticulously planned and executed to create a harmonious progression of flavors and presentation. Some progressions may follow a traditional direction from appetizers to desserts, while experimental designs divert from this path.

  • Portions are smaller than those of a traditional meal, much like tapas style, allowing diners to appreciate each dish without feeling overwhelmed. There may be only one or two bites of each food item but many items in a single course. An incredible amount of preparation is necessary to complete the entire menu.

The Experience of a Tasting Menu

In contrast to normal dining, a tasting menu is intended as an immersive experience in which every sensory aspect has been carefully orchestrated. A typical tasting menu experience may include:

An Amuse-Bouche: 

The meal often begins with a small and complimentary bite-sized appetizer known as an amuse-bouche. Another French-language term, this one, means “mouth amuser” and is intended to set the stage for the meal and excite the palate with a burst of flavors. As the first item on the menu, the amuse-bouche is often designed for maximum impact.

Variety and Creativity: 

A tasting menu offers a diverse range of dishes that showcase the chef's creativity. Each course is thoughtfully crafted, incorporating unique combinations of ingredients, innovative techniques, stimulating textures, and exciting flavor profiles. This is the chef’s opportunity to truly let their creativity and uniqueness shine.

Presentation: 

Tasting menus often emphasize the visual appeal of each dish. Attention is given not only to taste but also to the aesthetics of the plate, creating a feast for the eyes as well. This can include the use of colorful sauces, edible decorations, 3D design elements, and, of course, remarkable dishware.

Pairings: 

Some tasting menus include drink pairings, such as wine, cocktails, or non-alcoholic beverages, carefully chosen to enhance the flavors of each course. These beverages complement and elevate the culinary experience. At most restaurants, drink pairing is priced as an addition to the meal, allowing diners to pot in or out of the full experience.

Surprises: 

Tasting menus often include unexpected elements to intentionally break up the flow of the meal into different sections, much like a play is divided into acts. These elements can include simple diversions such as palate cleansers between courses like strong coffee or lemon sorbets. But they can also include a chef's surprise - a special dish or ingredient that surprises and delights diners. Even more avant-garde experiences could surprise guests with sudden lighting, musical, or performance elements.

Interactive Elements: 

Some tasting menus offer interactive elements, such as chef presentations or discussions about the dishes, allowing diners to engage with the culinary process and gain insights into the chef's inspiration and techniques.

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Notable Tasting Menu Restaurants around the World

If you need some inspiration to help you bring the tasting menu concept to your own restaurant, brilliant examples abound. Here’s a selection of unique and award-winning restaurants known for their exceptional tasting menu offerings. 

Atera, New York City

This two-star Michelin restaurant offers an ambitious and impressive 20-course tasting menu that is constantly evolving and changing with the seasons. Executive chef Ronny Emborg, and his team serve enchanting, creative food based on Nordic traditions and complemented with wine or a ‘temperance’ pairing. Atera’s menu focuses on highlighting the natural essence of each fresh ingredient in everything from button mushroom broth to Amaranth Toast with smoked roe and tartar sauce. 

What they do best:

  • Choosing top-quality ingredients with flavors that shine through in minimalist creations

  • Using creative techniques to produce new delights from basic ingredients like thin milk skin turned into tuile and charred onions pressed into juice.

  • Adapting recipes to accommodate dietary restrictions and allergies as much as possible.

Le Du, Bangkok

Le Du, Thai for “season,” bases its four- or six-course tasting menus on the ingredients in season in the Thai countryside. The restaurant, which also holds a Michelin star, is led by executive chef Thitid Tassanakajohn. He takes pride in his country’s produce and cuisine, thoughtfully deconstructing traditional dishes while retaining amazing flavors or creating new masterpieces using prized local ingredients. Diners can choose the number of courses, but each comes with several miniature dishes or bites combined into a course. For example, the amuse-bouche and dessert courses both feature four separate mini-dishes. To the tasting menu can also be added a wine pairing or a unique non-alcoholic kombucha pairing.

What they do best:

  • Highlighting natural and organic ingredients from local producers 

  • Offering a choice of courses and pairings to suit guests’ preferences and budgets

  • Creating modern masterpieces from traditional inspiration

Hélène Darroze at The Connaught, London

Set in one of London’s chicest hotels, Hélène Darroze is both the executive chef and name of this three-star restaurant. The lovely, lush surroundings set the theme for tasting menus that run between five to seven courses and are based on a combination of modern French cuisine mixed with seasonal, local ingredients. Diners can even choose a Chef’s Table service, which includes a seven-course meal served at a table right next to the open kitchen. This allows diners to watch and interact with the cooking team who also present and discuss the dishes personally.

What they do best:

  • Showing the cooking process and interacting directly with diners

  • Offering many choices for wine pairings based on diners’ preferences

  • Emphasizing the producer and provenance of feature ingredients

What is a Tasting Menu? A Gastronomic Adventure

The tasting menu trend exploded in the early 2000s and has since become an important part of haute cuisine. Multiple courses of small but extraordinary dishes are typically paired with wine or other beverages and professionally presented to provide diners with a scintillating experience. From beginning to end, tasting menus entertain, delight, stimulate, and offer the very best of culinary creations.

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