Resource
The Menu Engineering Course
This full-length online course contains everything you need to know to make the most of your menu. Learn to identify your menu's stars, puzzles, plowhorses, and dogs, and learn about menu psychology and design, managing your menu on your website and on third-party delivery sites, and adapting your menu when your restaurant is growing.
What's Inside?
- Menu Engineering Analysis
- Menu Psychology & Menu Design
- Making Your Menu Shine Online
- Changing Your Menu As You Grow
Make the Most of Your Menu
What if you could create a menu that drastically increases sales at your restaurant? Enter menu engineering. By knowing the food cost percentage, contribution margin, and popularity of every item, you can design a menu that suggests your strongest items to your guests.
In this online course, we go into detail about how to identify your stars, plowhorses, puzzles, and dogs — and what to do with each of them. We also cover menu design and created 17 gorgeous new menu templates for you to make your own. There's a section on online menus and third-party delivery sites, and a section on how your menu should change as you expand your restaurant.
Within the course, you'll find two bonus downloads: 17 gorgeous, customizable menu templates, and one responsive, pre-programmed menu engineering spreadsheet.