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Reward your regulars and keep guests coming back

Our integrated, customizable loyalty program helps you retain valuable guests, incentivizing repeat visits.

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Built for your team. Loved by your guests.

Intuitive

Get started in minutes and make it your own

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Flexible

Create a seamless experience in-store and online

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Effective

Make your program work for your business goals

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What is Toast Loyalty and who is it for?

Toast Loyalty is an integrated, customizable loyalty program for restaurants using the Toast POS platform. It helps US restaurant operators retain guests, reward repeat visits, and create loyalty experiences that work both in-store and online. Within Toast’s broader product suite, it operates alongside the Toast Marketing Suite to complement the core point of sale by seamlessly connecting guest rewards with restaurant operations, ordering, and marketing goals.

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Get started in minutes with a customizable program.

  • Select accrual options

    Choose whether guests can earn points from dollars spent or number of visits.

  • Customize redemption options

    Choose the rewards you offer, from a free item of your choice to cash back.

  • Protect your bottom line

    Customize value per point and minimum spend to protect your bottom line.

  • Promote in-store and online

    Select surfaces to promote your loyalty, from your guest-facing display to your online ordering pages.

Create a connected experience for your guests in-store and online

  • Easy access across every channel
    Guests can enrol in your loyalty program at the register, through a digital receipt, when ordering online, or via a sign-up link — wherever they connect with your restaurant.

  • Simple, automatic rewards
    Points are tracked automatically with each purchase — no loyalty cards or repeated sign-ins required.

  • Convenient progress tracking
    Guests can log in anytime to view their progress and see their available rewards.

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Incentivize guest behavior to reach your unique business goals.

  • Encourage specific guest behavior

    Create day-and-time bonuses, like “double-point Tuesdays”, or dining option bonuses, like double points for takeaway orders.

  • Personalize rewards

    Create bonus points and perks, like birthday treats and welcome bonuses.

  • Promote your loyalty program

    Seamless integrations make it easy to promote on your Toast Website and through Toast Email Marketing.

  • Know what’s working

    Get a clear picture of your loyalty program so you can track performance in real-time.

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Toast customers using our full Marketing Suite (including Toast Loyalty) saw 63% more sales than those without it.*

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Toast customers using our full Marketing Suite (including Toast Loyalty) saw 63% more sales than those without it.*
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See Toast Loyalty and our all-in-one POS platform in action

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Meet the rest of the Toast POS platform

Hungry for more? We’ve got you covered.

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*Based on Toast internal data from 7/1/23 to 12/31/23 comparing Gross Merchandise Value for restaurants on the Toast platform using Toast's Marketing Suite with restaurants on the Toast platform that do not use Toast's Marketing Suite. Individual results will vary.