Brothers Brandon and Zane Hunt opened Via 313 in the heart of Austin to recreate the Detroit-style pizza they remembered growing up in Michigan.
“We’ve really made a name for ourselves as one of the best pizza places in town, especially for our style of pizza,” Brandon says. “We started out of a food trailer and then expanded into two full service restaurants.”
As they prepared to expand their food trailer into two full service restaurants, Brandon and Zane looked for technology to support that growth. With Toast, Via 313 was able to significantly increase revenue by becoming more efficient while cutting overhead costs.
Improving Throughput and ROI with Handhelds
When they originally opened their full service location, Brandon and Zane bought Aloha. Within six months, they were fed up with the reliability issues and outdated design.
“Six months after we opened our first location and dropped $30,000 on Aloha, we could tell it wasn’t right for us.” Brandon remembers. “It was archaic: if you updated something the whole system would crash for the night right in the middle of service. Something frustrating would interrupt service at least once a month. Operationally, it felt like there were too many steps to do anything. We knew there had to be an easier way to get something done.”
With the addition of Toast handheld tablets, they have been able to increase throughput tremendously.
“By equipping our servers with Toast handheld tablets, we’re doing at least two extra turns per night per location. That equates to roughly $10,000 in extra revenue per week. Toast ended up paying for itself. Everything after is just money in the bank.”
“Our ticket times on Friday and Saturday nights used to run over an hour,” says Brandon. “Now if they ever go over 30 minutes we’re surprised. We’ve become so much more efficient with Toast - we’re that much better now. Everything lines up perfectly. It just works.”
The handhelds seamlessly integrate into Via 313’s daily operations and significantly improve turnaround time.
“By firing an order from a server using a handheld while customers are still ordering at the table, wait times are decreased on food orders, which leads to easily shaving 10 minutes off a table for the night, increasing our turnover rate.”