Pricing

Solutions

Restaurant Types

Learn

Learn

Visit our hub to explore all types of videos, articles and resources.

Start Learning

How to Make a Food Truck Logo

DSC04348

Tessa ZuluagaAuthor

How to make a food truck logo

Logos are one of the first elements of your food truck marketing strategy that a potential customer experiences. With your food truck logo on display 24/7, creating a logo that stands out is one of the most important aspects of building a memorable and attractive brand. 

In this article, we'll explore the key elements of a great food truck logo, and give tips on creating a logo design that best represents your brand and appeals to your target audience.

Why is a food truck logo important?

A food truck logo, like all other logos, is a major part of your branding. It helps to create a visual identity for the business, serving as a symbol that customers can easily recognize and associate with your food truck. A well-designed logo can also help to differentiate your truck from competitors and create a sense of trust and professionalism.

Additionally, your logo can be used on marketing materials such as menus and business cards (in addition to the truck itself), making it more visible to potential customers. A logo is an important tool for building brand awareness and loyalty.


icon RESOURCE

The Ultimate Guide to Restaurant Branding

Use this guide to get tips on how to create a restaurant brand that stands out, attracts customers, and drives repeat visits.

Toast

What to consider when making a food truck logo

Before diving into the fun part of logo design, there are a few important factors to consider:

Budget

Your food truck business should have a budget for branding and marketing and your custom logo should be included in it. How much you are willing to spend on your food truck logo design is dependent on this budget – if you’re a small business or startup looking for quality design, a good logo design can cost between $300-$1300.

A limited budget may mean that certain design elements or features cannot be included, or that the logo needs to be created using simpler or less expensive methods. Understanding the budget for a logo can help ensure that the final design fits within the overall budget for the food truck business, so you don’t overspend.


icon RESOURCE

Food Truck Business Plan Template

Use this free food truck business plan template to easily create a great business plan that organizes your vision and helps you start, grow, or raise funding for your food truck.

Toast

Timeline

In business, timing is everything. A timeline is important when making a food truck logo because it helps to ensure that the logo is completed and ready for use on time. A food truck's logo is often the primary way for customers to identify and remember the business, and it’s important for the logo to be in place before the truck begins operation. Additionally, a timeline helps to keep the design process organized and on track, ensuring that all necessary elements are included in the final logo.

Customer base

The design elements you should consider are also dependent on your customer base. This can help to ensure that the logo appeals to the target audience and effectively represents your truck's brand and offerings. 

Understanding the demographics, preferences, and needs of your customer base can help to inform the design and style of the logo, such as the colors, imagery, and overall aesthetic. Who are your customers? Where do they like to shop? Do you have an age range in mind? 

Considering your customer base can help to ensure that the logo is easily recognizable and memorable to potential customers, increasing the chances of attracting repeat business.

How to make a food truck logo

Follow these steps to create your food truck logo:

1. Start with your brand

Your brand guidelines should include your brand color scheme, fonts, and other graphic design elements. Take a look at your brand as a whole and decide which aspects should be included in your unique logo. Consider what cuisine type you serve, your clientele, and where your businesses originated. 

Ask yourself questions- What do you want your customers to remember most about your brand? What kind of logo will attract them? How can you stand out from the competition? Think about the emotions you want customers to have when coming into your restaurant and consider colors and typography that evoke these emotions. 

2. Build your vision

After considering your brand, it’s time to start building your vision. Consider using imagery that is associated with the type of food you serve. For example, if you serve BBQ, you may want to include a pig or a grill in your logo. It’s okay to stay in the drafting process for a while – the creation of a great logo takes time!

It’s important to keep it simple. A simple logo is more likely to be memorable and easily recognizable. Once you have a rough idea of what you want your logo to look like, consider how you want to bring your vision to life.

3. Choose a design avenue

  • Hire a professional designer – Professional designers are one great option. They have the training and experience needed to create a logo that is visually appealing, unique, and effective in communicating your brand's message. This option also saves you the most time but may cost you the most money.

  • Design it yourself – This is your food business, and therefore there are perks to creating your own logo. When you design your logo, you have a personal connection to it, representing your unique vision for your business. This way, you also have complete control over your own logo. Designing it yourself is also a cost-effective option, but it can possibly take you more time.

  • Use a template or generator – A template or logo generator can save time and money, as well as provide a professional-looking design. Logo creators often have a wide variety of options to choose from, making it easy to find a design that fits the style and theme of your food truck. You can find an online logo template or generator simply by Googling “food truck logo maker”.

Edit and iterate (and get other people’s opinions!)

Creating the perfect food truck logo takes time. Editing and iterating on a food truck logo, as well as getting other people's opinions, can help ensure that your logo effectively appeals to its target audience. Other people's feedback can provide valuable perspectives and help identify any potential issues or areas for improvement. Additionally, iterating on the design can lead to a more polished and professional final product.

What makes a good food truck logo?

There are many different factors, font styles, and details that create a good food truck logo. A good food truck logo is memorable, unique, and simple. A good logo should be reflective of the food truck's brand and the style of food they serve. 

Read on for some tips for creating a great food truck logo.

Tips for creating a great food truck logo

  • Make it clear and easy to read – Your typography should be clear and legible for customers to see from a decent distance. This way, they can tell what kind of food you serve, and approach to check out your menu. Pro tip – Avoid using cursive or overly decorative fonts.

  • Keep it true to your brand – In order to do this you need to have a solid understanding of your brand. Clearly define your brand's values, mission, and personality. This will help guide the design of your logo.

  • Make it memorable – A memorable logo can help create repeat customers. Use imagery that is unique, such as a clever icon or mascot. This will help people remember your logo and associate it with your brand.

  • Avoid being too trendy – Avoid using designs or elements that are too trendy or likely to go out of style quickly. Though your logo can change over time, this will help your logo remain relevant for as long as possible.

However you go about making your food truck logo, it’s important to create something you love that represents your brand. Once you have this logo you can also use it for different marketing strategies – add your eye-catching logo to the bottom of receipts, social media accounts, and other branding elements. 

If you’re looking for more inspiration, check out this article on creative restaurant logos from across the country.

Related Restaurant Marketing Resources

icon RESOURCE

Food Truck POS Comparison Tool

A free, customizable Food Truck POS Comparison Tool to research and compare point of sale systems in one Excel spreadsheet or editable PDF.

Toast

Is this article helpful?

DISCLAIMER: This information is provided for general informational purposes only, and publication does not constitute an endorsement. Toast does not warrant the accuracy or completeness of any information, text, graphics, links, or other items contained within this content. Toast does not guarantee you will achieve any specific results if you follow any advice herein. It may be advisable for you to consult with a professional such as a lawyer, accountant, or business advisor for advice specific to your situation.