Top 15 Food Service Trends: Food Service Stats and Trends (2024)

Exploring the Latest Food and Restaurant Service Trends

The restaurant industry is constantly evolving, and keeping up with the latest food service trends is essential for staying competitive.

This article leverages insights from the 2024 Toast Restaurant Trends Report, which analyzes key shifts in consumer behavior, pricing, and sales across 120,000 restaurant locations. From rising menu prices to changing meal preferences and tipping patterns, these findings offer a snapshot of the food service landscape.

We’ll discuss these critical takeaways alongside 15 additional trends shaping the industry, examining the factors driving these changes and their potential staying power.

Key takeaways

• Rising prices: Consumers are paying more across popular categories like sandwiches, wraps, burgers, and bowls. For instance, sandwiches and wraps saw a 4.6% price increase year-over-year, signaling inflationary pressure on meal costs.

• Regional preferences: Sandwiches and wraps are the most popular dishes in most states, but tacos lead in California and Texas, while bowls are most popular in Hawaii, and salads top the list in Utah.

• Shift toward breakfast spending: In 20 U.S. cities, consumer spending has shifted towards breakfast. This movement is accompanied by a decline in dinner and late-night dining, suggesting changing mealtime habits.

• Changes in tipping behavior: Tipping slightly declined in Q2 2024, with full-service restaurant tips averaging 19.3% and quick-service restaurant tips dropping to 15.9%.

California’s wage law impact: Increases to the minimum wage in California have elevated hourly pay, with restaurant workers earning a median of $16.98, significantly higher than the national median of $13.02.

15 food service trends shaping the restaurant industry

Below, we delve into 15 significant food service trends, exploring what drives them and whether they represent lasting changes or temporary shifts.

1. QR code menus

QR code menus replace traditional physical menus with digital alternatives that customers access through their smartphones. Patrons scan a code on their table to instantly view your restaurant's menu on their device. 

This trend surged during the COVID-19 pandemic, allowing for a touchless dining experience.

Why is it trending?

Hygiene concerns were a major driver during the pandemic, but beyond health and safety, QR menus offer logistical benefits. They provide real-time flexibility for restaurants to make instant updates, such as daily specials or price changes. 

Unlike physical menus, which are costly and time-consuming to reprint, QR menus can be adapted on the fly. They also allow for interactive experiences where diners can view photos, read reviews, or customize orders more easily.

Will the trend last?

This trend shows staying power because of its ability to enhance the overall dining experience and reduce operational overhead. 

For example, one Applebee’s franchisee with multiple locations was able to increase lunch sales by nearly 10% by using QR codes that were scanned over 55,000 times. The codes linked to the chain’s marketing materials, and as David Coomer, chief creative officer of Cornet Integrated Marketing Solutions, explained:

“The campaign leverages how consumers are interacting with their mobile devices at restaurants… Everyone pulls out their phone at lunch because it’s just the way consumers work today.”

2. Curbside pickup

Curbside pickup is where customers order food online and have it brought directly to their vehicle upon arrival at the restaurant. This service bridges the gap between dining out and food delivery, combining the convenience of takeout with the safety of contactless interaction.

Why is it trending?

The pandemic reshaped consumer habits, with many preferring minimal contact. Major chains like Chick-fil-A adapted quickly and refined their curbside processes, ensuring speed, accuracy, and convenience. 

Likewise, other restaurants have implemented specialized curbside lanes, dedicated staff, and even mobile notifications to signal when food is ready for pickup.

Will the trend last?

Given its convenience and popularity, especially with busy, safety-conscious customers, curbside pickup is more than just a temporary adaptation. It taps into the growing trend of omnichannel dining, where restaurants offer multiple methods of interaction. 

For example, Panera Bread currently offers over 2,000 curbside pickup locations, recognizing the sustained demand even as in-person dining returns.

3. Fast casual operations

Fast-casual dining offers high-quality, customizable food with the speed and convenience of a fast-food model. Brands like Sweetgreen, Chipotle, and Cava are leading the charge by emphasizing fresh, healthy ingredients, often allowing customers to personalize their meals.

Why is it trending?

Many diners today, especially millennials and Gen Z, are more health-conscious and selective about the food they consume. 

Likewise, growing awareness of the environmental and health impacts of processed foods has fueled demand for fast-casual options that prioritize fresh, locally sourced, and often organic ingredients. For example, Sweetgreen has built its brand on a mission promising transparency in food sourcing and preparation.

Will the trend last?

The fast-casual segment is poised for sustained growth. Sweetgreen’s commitment to sustainable practices, Chipotle’s focus on food integrity, and Cava’s rapid expansion underscore the strength of this trend. 

As consumers continue seeking out fast, healthy, and customizable meals, the fast-casual sector will likely continue to eat into both fast food and casual dining markets.

4. Mobile food delivery apps

Third-party mobile apps like Uber Eats, DoorDash, and GrubHub allow customers to order meals from a wide range of restaurants and have them delivered to wherever they are. Delivery apps have expanded from fast food to include both higher-end and niche dining options as well.

Why is it trending?

The convenience of having food delivered to your doorstep with just a few taps on a smartphone has revolutionized dining habits. The pandemic spurred massive growth in food delivery, but the underlying demand for convenience and on-demand service had already been building.

For restaurants, these apps provide an opportunity to reach more customers without needing to invest in their own delivery infrastructure. However, the steep commissions (often 20-30% per order) charged by third-party platforms are pushing many restaurants to develop their own branded apps as well. 

Domino’s, for example, has heavily invested in its own delivery infrastructure, controlling the entire customer experience from delivery to loyalty rewards.

Will the trend last?

This trend is here to stay but will evolve. As delivery apps grow, restaurants are increasingly looking for alternative solutions to retain more profit, such as direct-order apps or hybrid models where they control delivery but still list on third-party platforms.

5. Robotics in food service

Automation and robotics are making their way into food service, from robotic chefs that flip burgers to machines that prepare drinks. The use of robotics may be able to help cut labor costs, increase efficiency, and provide consistency in food preparation.

Why is it trending?

Labor shortages, rising wages, and the need for efficiency are pushing some food industry leaders to explore automation. Miso Robotics, for example, created Flippy, a robot capable of frying food which has been used at several White Castle fast food locations.

Meanwhile, robotic baristas, like those used by Cafe X in San Francisco, serve precision-made coffee orders in high-traffic areas like airports. The consistency and speed offered by robots make them attractive for businesses struggling to find and retain human labor.

Will the trend last?

While robots won’t replace all kitchen staff anytime soon, their role will grow. Robotics will likely complement human workers, handling repetitive or hazardous tasks, especially in high-volume environments. 

With companies like McDonald’s exploring automated drive-thrus and prep lines, it's clear that robotics will be a part of the food service future, particularly in fast food and chain operations.

6. Premium dining experiences

The premium dining trend centers around offering an elevated experience, where diners are willing to pay more for exceptional quality, service, and ambiance. The focus isn’t just on the food—it’s about creating a memorable, immersive experience.

Why is it trending?

Many diners treat eating out as a special occasion, and they may be willing to spend more for an exceptional experience. 

Restaurants like The French Laundry in California, which offers high-end tasting menus at $350 per person, thrive as diners seek out exclusive, luxurious experiences. Additionally, the rise in experiential dining—from molecular gastronomy to immersive, themed dining environments—reflects a shift toward eating out being viewed as an experience, not just a meal.

Will the trend last?

This trend has long-term staying power, particularly in affluent urban markets. As disposable income increases, more people are willing to invest in top-tier dining experiences. 

High-end restaurants will continue to push boundaries, with many leveraging local ingredients and hyper-personalized service to differentiate themselves.

7. Default tip screens at quick-service restaurants

Point-of-sale (POS) systems can now prompt customers to tip at quick-service restaurants, even where tipping wasn’t historically expected. Digital POS systems often suggest tips ranging from 10% to 25%, subtly encouraging customers to leave gratuities for counter-service staff.

Why is it trending?

As digital payment systems like Toast have become ubiquitous, restaurants and coffee shops use pre-set tip screens to encourage gratuities, helping offset wage pressures and offering workers a higher overall pay. 

Will the trend last?

While default tip screens may not be universally embraced, this trend will likely persist. Many consumers feel social pressure to tip when prompted by these screens, especially when the suggested tip amounts are pre-selected. 

However, some backlash has emerged as consumers begin questioning whether “tipflation” has gotten out of control.

8. Farm-to-table and organic food service

The farm-to-table movement emphasizes fresh, locally sourced ingredients that are often organic or sustainably grown. Restaurants in this niche focus on wellness by offering dishes prioritizing health, nutrition, and environmental consciousness.

Why is it trending?

Consumers are increasingly interested in the origins of their food, prioritizing wellness and sustainability. High-profile chefs like Dan Barber of Michelin-star restaurant Blue Hill in New York have championed the farm-to-table ethos, creating demand for fresh, hyper-local ingredients. 

The wellness trend is also being driven by dietary trends like veganism, gluten-free, and paleo diets, which promote the consumption of natural, whole foods.

Will the trend last?

The farm-to-table and wellness trends have proven durable, growing stronger with consumer demand for transparency and environmental sustainability. As climate concerns and health awareness rise, more restaurants are expected to adopt these practices. 

9. Branded apps for specific restaurants

Some restaurants have developed their own branded apps, allowing customers to order directly from the restaurant rather than through third-party platforms. These apps often include features such as loyalty programs, mobile payments, and exclusive deals.

Why is it trending?

Restaurants aim to bypass third-party delivery services to save on hefty commissions and gain more control over customer data and experience. 

Starbucks is a prime example, with its app providing an easy ordering process, a robust loyalty program, and seamless in-store pickup. Restaurants are realizing that building direct relationships with customers through apps can increase repeat business and foster brand loyalty.

Will the trend last?

Branded apps are likely here to stay, as they offer benefits to both restaurants and customers. As consumers become accustomed to mobile-first experiences, restaurant apps provide a direct channel for marketing and customer engagement.

10. Pop-up restaurant concepts

Pop-up restaurants are temporary dining concepts that allow chefs and restaurateurs to test new ideas, locations, or menus without the long-term commitment of a brick-and-mortar space. Pop-ups can range from gourmet fine dining events to casual street food stalls.

Why is it trending?

Rising real estate costs and the uncertainty of launching a new restaurant have led some chefs to use pop-ups as a way to build hype and test market viability. 

During the pandemic, pop-ups offered a lifeline, allowing them to operate flexibly. For example, chef Kwame Onwuachi (formerly of Kith/Kin in D.C.) successfully launched several pop-up events, experimenting with menus that reflect his diverse culinary influences.

Will the trend last?

While pop-ups can’t replace permanent establishments, they’re a viable, low-risk strategy to test new ideas. Their flexibility and low overhead make them especially attractive in times of economic uncertainty, ensuring they’ll remain a fixture in the food service landscape.

11. Food trucks at breweries and festivals

Food trucks have evolved from a street food novelty to a mainstay at breweries, festivals, and events, offering a flexible, mobile dining option that can quickly meet customer demand.

Why is it trending?

Breweries often don’t have their own kitchens, so food trucks can fill the gap by providing high-quality food options. The mobility and low startup costs of food trucks make them ideal for entrepreneurs looking to break into the food service industry. 

Additionally, festivals and events often showcase food trucks, whether through dedicated street food events or big festivals, like MEO Kalorama in Lisbon, Portugal.

Will the trend last?

The food truck trend is not only here to stay, but it’s also expanding. In fact, the industry has grown 10.3% each year for the last five years. 

Restaurateurs are increasingly using food trucks as a stepping stone to build their brand and eventually open brick-and-mortar locations. Breweries, meanwhile, have come to rely on the variety and novelty food trucks bring to their customers.

12. Ghost kitchens and virtual restaurants

Ghost kitchens, or virtual kitchens, are food preparation spaces that exist solely for delivery, with no physical dining area. These kitchens are optimized for online orders, either through delivery apps or direct restaurant apps.

Why is it trending?

As delivery has skyrocketed, the demand for ghost kitchens has also grown. With low overhead costs compared to a traditional restaurant, ghost kitchens offer an attractive business model for chefs and entrepreneurs looking to maximize profits from online sales. Companies like Reef Technology and CloudKitchens have rapidly expanded the availability of these spaces. 

Additionally, virtual restaurants like MrBeast Burger, which operates solely through delivery, have gained popularity, allowing brands to experiment with new concepts without the need for physical locations.

Will the trend last?

Ghost kitchens are likely a long-term trend, as they align with the growing consumer preference for food delivery and the demand for convenience. 

With higher margins and low overhead, they provide an efficient way to meet demand in dense urban areas, where delivery is particularly popular.

13. Contactless payments

Contactless payment systems, like Apple Pay, Google Wallet, and tap-to-pay credit cards, have become the preferred method of payment at many restaurants, offering a safer and more convenient way to complete transactions.

Why is it trending?

The pandemic spurred a desire for safer, touch-free interactions, which accelerated the adoption of contactless payments. Additionally, the technology’s ease of use and speed have appealed to those who are used to frictionless transactions in other parts of their lives, such as online shopping.

Will the trend last?

Contactless payments are undoubtedly here to stay, as they offer benefits to both customers and businesses. The convenience, security, and speed of these systems make them the preferred option for many customers. In fact, Forbes reports that “53% of people use digital wallets more often than traditional payment methods.”

14. Sustainability initiatives

Sustainability is no longer a niche concern; it’s become a significant factor in food service, with more restaurants adopting practices like waste reduction, energy efficiency, and sustainable sourcing to appeal to environmentally conscious consumers.

Why is it trending?

Restaurants face increasing pressure from consumers and regulatory bodies to adopt sustainable practices. Initiatives like Sweetgreen’s commitment to carbon neutrality and Just Salad’s reusable bowl program reflect a growing shift towards eco-friendly dining. 

Consumers, particularly millennials and Gen Z, are more likely to support brands that align with their environmental values.

Will the trend last?

Sustainability is a long-term trend with staying power. As climate change concerns become more urgent and sustainability shifts from a value-add to an expectation, restaurants that fail to adopt these practices risk falling behind. 

Sustainable practices are not only good for the planet, but also improve a restaurant's brand image and can help attract a loyal customer base.

15. Diversity in cuisines

Restaurants are increasingly diversifying their menus, offering authentic international cuisines and fusion dishes that reflect the growing global palate of diners. 

This trend has sparked an appreciation for culinary traditions from around the world, with chefs incorporating bold, diverse flavors into their menus.

Why is it trending?

The multicultural makeup of cities and increased access to global ingredients are key factors in the rise of diverse cuisines. 

Will the trend last?

Diversity in cuisines has staying power, as diners become more adventurous and open to exploring global flavors. The food service industry is poised to embrace an even broader range of cultural influences as international travel and culinary tourism continue to grow.

Stay prepared for evolving food service trends

The food service industry is navigating a period of rapid transformation, driven by changes in consumer behavior, technological advancements, and new social priorities.

Restaurants that embrace innovation, cater to evolving customer preferences, and commit to sustainability will not only thrive in today’s market, but will also be better positioned for success in the years ahead.

Of course, one of the best ways to achieve all of these things is to stay up to date with the latest technology. Fortunately, Toast’s comprehensive POS system has all of the tools you need to adapt to changing food service trends, from inventory, staff, and tip management to customer loyalty programs and the ability to accept a wide array of payment methods.

To discover all the ways Toast can help your restaurant adapt to new trends in the food service industry, be sure to check out all of the great features!