Simplify the customer ordering experience, easily update your online menu and eliminate vendor fees on the restaurant's end with Toast’s online ordering system for restaurants.
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Whether your customers are searching on their desktop, their tablets, or their phones, they can easily order online from your restaurant. Toast’s restaurant online ordering system is optimized for all screen sizes, so customers can enjoy a seamless ordering experience.
Toast allows you to customize your online food ordering page and your customers’ online ordering experience so it’s consistent with your brand. Add your logo, background and banner images, descriptions and pictures of menu items, and information about your business such as location and pickup and delivery availability hours.
“Customers who order through our Toast website receive faster service than those who order through a third-party site because it’s connected directly to our kitchen. It takes 4 or 5 minutes longer per ticket if the order comes in through an external vendor. We always try to promote our Toast online ordering because the order goes in, pops out at the printer, and that’s it. It’s so easy and guests really love how it works."
- Daniel Ganem, Co-Founder & Executive Chef at Zuuk Mediteranean Kitchen
With Toast, online ordering programs are hosted directly through the all-in-one restaurant management platform, which means menu management software makes updates simple and easy. You can modify your online ordering menu in real-time from anywhere, and you can sync your online ordering menu with your in-store menu. Click the video to the right to watch how online ordering works.
If the kitchen is overwhelmed, Toast allows you to throttle orders: turn off or slow down online ordering while properly setting customers’ expectations. Instead of allowing for immediate online orders, set the earliest pickup or delivery times for 30 minutes, an hour, or any amount of time in the future to give your kitchen time to catch up.
You can even set separate takeout and delivery hours for your restaurant, so that your online ordering guests know exactly when you're ready to serve them.
See an overview of all online order sales, or drill down to see online takeout and delivery reports separately. Track your average check amounts, total orders, total sales, top menu items, top online ordering customers, and even the average delivery times for individual delivery drivers in this dashboard.
Are your customers calling for takeout? Rather than writing down their information every time, use Toast’s caller ID, which integrates with our restaurant CRM software. Every time a customer calls, their name, number, and order history will automatically populate. If you want to offer delivery services as well, you can customize by setting delivery zones, fees, and times. Route orders directly to the kitchen, assign orders to specific delivery drivers, and track delivery orders from the moment they’re submitted to the moment they’re succesfully delivered.
“Accounting with third-party online ordering vendors was a huge challenge for our team... Toast’s built-in online ordering alleviates the 2 to 3% commission that we have to pay for orders through external vendors. That ends up saving us thousands every year. We’re going to see return on our investment in record time.”
Jon Arbitman, Sr. Technology Services at Protein Bar