Toast CRM software is designed to centralize all of the restaurant customer data collected by the point of sale, providing restaurant owners with a better understanding of their customers and a refined view of each guest.
Toast POS reporting and analytics are accessible anytime, from anywhere. Quickly check your daily sales reports or drill down to identify more specific insights about your restaurant.
The Toast restaurant POS system has integrated customer relationship management (CRM) software that collects customers' contact information and order history. Toast CRM for restaurants creates a detailed profile of guests if they register for your loyalty program, opt in to receiving digital receipts, or provide their information when ordering online for delivery.
Over time, as you collect information about your customers, the Toast CRM becomes the centralized database for your business. Customer reports provide detailed information such as average check size, visit frequency, and most frequently ordered items.
Once you understand your customers’ preferences and have access to their contact information, you can begin to communicate with them outside the restaurant. Toast CRM allow restaurant operators to send customized messages and promotions to their customer base.
Use the customer reports to identify regular guests who haven’t visited the restaurant in a while, and send an email with a promotion to get them back in. Toast CRM fuels effective marketing campaigns and centralizes all of your valuable customer data so that you can easily leverage it in the most profitable way.
Toast restaurant sales reports provide an overview of all of the transactions you have completed during a selected time period. The summary report shows net sales, gratuity, tips, total guests, table turn time, and a breakdown of all service types and payment methods.
Toast reports are designed to provide you with a scannable overview of the sales metrics you really care about, at a high level. From there, Toast sales reports allow you to drill down to gain more detailed insight into sales as they relate to orders, payments, shifts, cash drawers, and house accounts.
These reports allow you to quickly view an overview of all voids, discounts, and refunds. The reports also allow you to identify the servers and managers who are giving and approving these sales exceptions.
Using these reports, you can also quickly see the total number of sales exceptions, total amount, and void percent that each of your staff members has given out during a selected time period. A blank exception report indicates that your team is running efficiently, whereas a clogged exception report may indicate that your team needs extra training.
Toast POS reporting automatically tracks all sales and uses that data to offer detailed product mix reports that show you exactly how your menu items are contributing to your sales. Product mix reports make it very easy to identify your top menu groups, items, and modifiers. You can even see a breakdown of how your menu is performing by time and day of week. With this insight, you can easily identify the items and menus that are contributing to your sales, and those that aren't profitable enough to keep on your menu.