Toast Restaurant Software Company Signs 1,000 Customers

“Existing technology available to restaurants is outdated, expensive, and offers a terrible experience for restaurant goers and staff,” said Toast CEO Chris Comparato. “Toast aims to offer an easy-to-use cloud- and mobile-based solution that doesn’t sacrifice the features or functionality restaurants need to run their businesses. Toast was built from the ground up on a flexible Android platform with the consumer and continuous innovation in mind, so that our system can grow with restaurants as technology continues to evolve.”

Toast was founded by three entrepreneurial MIT graduates who met at Endeca, a data management company acquired by Oracle for $1 billion in 2011. “When we started the company,” said Toast co-founder Steve Fredette, “we wanted to leverage our experience building Enterprise mobile commerce platforms and create a solution for an industry that hadn’t taken advantage of a lot of the mobile and cloud-based technology now available.”

The founders started with a mobile payments app for restaurants but quickly learned that for restaurants to adopt new technology and for consumers to have a good experience, they would need to start with the POS systems themselves. From there, they turned Toast into a full restaurant technology platform that can replace half a dozen tools, from the POS to online ordering to gift cards and more.

Customers applaud Toast’s depth of functionality, ease of use, new business insight uncovered, and platform approach:

• “Toast’s cloud-based solution is just what we needed - it saves us money while providing the functionality and tech support we needed so we can focus on serving our customers.” - Beach Hut Deli (40+ locations on the West coast)

• “Being able to integrate our loyalty program, online ordering, and email marketing into Toast, now we don’t have three other third-party vendors that we’re dealing with. It’s all going through the Toast platform now.” - Finale Desserterie (Boston, MA)

• “Toast is the best investment we’ve ever made. Not only is it cost effective, but we’ve saved money on merchant fees and learned a ton about our business that we didn’t have access to before.” - Mattenga’s Pizzeria (Schertz, TX)

• To find what more customers are saying about Toast, visit https://pos.toasttab.com/customers

About Toast: Toast is an all-in-one restaurant software platform. Built specifically for restaurants on an affordable cloud-based platform, Toast offers advanced functionality including tableside ordering, quick menu modifications, real-time enterprise reporting, online ordering, and labor management on an easy-to-use interface. Toast’s full-featured platform is used nationwide by restaurants, cafes, nightclubs, and enterprise franchises. Learn more about Toast at www.toasttab.com.