Restaurants Using Toast for Online Ordering See 23 Percent Larger Check Size Online Over In-Store Orders
Aug 24, 2016
All-in-One Restaurant Technology Platform Optimizes Online Ordering Capabilities for QSR and FSR Operators
Toast Restaurant POS, an all-in-one restaurant technology platform, unveiled today that its online ordering restaurant clients see a 23 percent larger average check size on online orders over in-store orders. The finding comes as part of Toast’s analysis of its customers’ performance and success related to sales transactions via the Toast Online Ordering Platform. The Company recently rolled out new and enhanced features designed to help streamline process and optimize capabilities for restaurant operators in the full-service and quick-serve categories.
“The demand for and use of online ordering is driving impressive numbers for our customers and is among the most significant growth opportunities facing restaurants industry-wide,” said Chris Comparato, CEO of Toast. “With these new enhancements to Toast’s online ordering platform, we are arming our clients with the best technology and greatest ability to capture that demand, seamlessly execute service, and provide the best brand experience to customers who order online.”
The latest enhancements to Toast’s online ordering capabilities include a streamlined integration into the Company’s entire platform. This enables operators to change menus online with ease, and cuts down on re-entering online orders or managing separate sales. Additionally, Toast’s newest online ordering platform tracks all customer data through multiple touchpoints (online, in-store, etc.) in a central database so operators can better understand who their customers are and what they prefer. Operators also can now further control their restaurant’s branding in Toast’s online ordering interface with the ability to upload background images and logos, as well as images of food.
"Online ordering makes up 30 percent of our business,” said Daniel Ganem, Co-Founder & Executive Chef at Zuuk Mediterranean Kitchen, and Toast customer. “With Toast, online ordering is integrated into our website and we can customize a background image and upload pictures of the items on our menu – and there’s no better way to sell online than by showing pictures of the fresh and beautiful food.”
Mr. Ganem also shared that customers who order through Toast’s website receive faster service than those who order through a third-party site because Toast’s online ordering channel is connected directly to the restaurant’s kitchen. He continued: “We always try to promote our Toast online ordering because the order goes in, pops out at the printer, and that’s it. It’s so easy and guests really love how it works."
Additional customer findings include:
Toast’s QSR users of online ordering recently saw 15 to 18 percent of overall sales come from online orders.
Toast’s FSR users of online ordering recently saw 8 to 10 percent of overall sales come from online orders.
Thirty-two percent of all delivery orders come through online ordering for Toast customers using the capability.
Twenty-three percent of all takeout orders come through online ordering for Toast customers using the capability.
"My customers love the online ordering system," said Matt Stanfield, owner of Mattenga's Pizzeria and Toast customer. "When you are a Toast customer, your customers are Toast's customers, and customer feedback plays a key role in product developments. This new edition of online ordering is a fantastic example of how Toast treats us like we treat those who come to dine with us. Exceptional service, the right product at the right time, that both we and our customers enjoy."
Toast’s all-in-one, cloud-based platform seamlessly integrates the restaurant point of sale (POS) with other critical management systems, allowing easy access from any internet-connected device and enabling restaurant operators to deliver a best-in-class customer experience. Toast offers advanced functionality to manage the day to day operations of the restaurant, including quick menu modifications, real-time enterprise reporting, online ordering, and labor management on an easy-to-use interface. The platform also features revenue-driving tools including physical and digital gift cards, loyalty programs, and online ordering.
About Toast, Inc.
Toast is an all-in-one restaurant technology platform. Built specifically for restaurants, Toast offers a mobile, cloud-based point of sale (POS) system that incorporates key facets of the guest experience into one platform, connecting the POS system with integrated online ordering, gift card and loyalty programs, and labor and sales reporting. Since launching Toast in 2013, the company has grown to hundreds of employees and thousands of restaurants, ranging from fine dining to fast casual, from independent businesses to national chains. Learn more about Toast at www.toasttab.com or on their Facebook page.
Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a single platform of software as a service (SaaS), products and financial technology solutions that give restaurants everything they need to run their business across point of sale, operations, digital ordering and delivery, marketing and loyalty, and team management. By serving as the restaurant operating system across dine-in, takeout, and delivery channels, Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences. For more information, visit www.toasttab.com.