Top 15 Tea Trends: Tea Stats and Trends (2024)

Tea Trends: What's Changing and Why It Matters

As the beverage landscape evolves, tea is increasingly capturing the attention of consumers across the United States. Known for its diverse flavors and health benefits, tea has become a staple in cafes and restaurants alike. The Toast Restaurant Trends report sheds light on how tea is performing in the market, revealing fascinating insights about its growing popularity and pricing trends in comparison to coffee. Here are some key findings specifically related to tea:

• In Q1 2024, the average price of tea was $3.74 per cup, highlighting its affordability compared to other caffeinated beverages .

• Tea has surpassed regular coffee in popularity in 31 states including California, Texas and Florida, indicating a shift in consumer preferences .

As we delve deeper into this blog post, we will explore the latest tea trends, including innovative flavors, sustainable sourcing practices, and the rising popularity of health-focused beverages. Join us as we uncover what’s brewing in the world of tea!

Here are 15 significant tea trends currently shaping the dining landscape, complete with insights into their origins, impacts, and future prospects.

Top 15 Tea Trends

Trend 1: Sustainable Sourcing

What is the trend?

Sustainable sourcing of tea emphasizes ethical practices throughout the production chain, ensuring that the tea is not only high-quality but also environmentally friendly and socially responsible. This includes supporting farmers with fair wages, using organic farming methods, and prioritizing biodiversity.

What is contributing to the trend and who is adopting it?

The surge in consumer awareness regarding environmental issues and social responsibility has driven this trend. Cafés and restaurants are responding by partnering with suppliers committed to sustainable practices. High-end establishments and progressive brands that aim to attract eco-conscious diners are leading the charge. They often highlight their sourcing practices in marketing efforts, showcasing their commitment to sustainability.

Signals of staying power or flash in the pan

With the global movement towards sustainable eating gaining momentum, sustainable sourcing is likely to remain a critical focus for the industry. Increasingly, consumers are demanding transparency in food sourcing, indicating that this trend will only grow stronger.

Trend 2: Flavored and Infused Teas

What is the trend?

Flavored and infused teas are gaining traction as restaurants experiment with unique combinations that blend traditional tea with ingredients like fruit, herbs, spices, and flowers. These innovative flavors transform classic tea offerings into exciting, palate-pleasing experiences.

What is contributing to the trend and who is adopting it?

The quest for unique culinary experiences has driven restaurants to explore adventurous flavor profiles. Specialty tea houses and cafés are at the forefront, crafting beverages that not only taste exceptional but also provide aesthetic appeal through vibrant colors and aromatic profiles. The trend is particularly popular among millennials and Gen Z, who value personalization and flavor exploration in their dining experiences.

Signals of staying power or flash in the pan

As the culinary landscape becomes increasingly diverse and consumers seek out new flavors, flavored and infused teas are likely to maintain their appeal. Their ability to adapt to seasonal trends and varying consumer preferences ensures their ongoing relevance.

Trend 3: Tea Cocktails

What is the trend?

Mixology is undergoing a revolution as tea is integrated into cocktail recipes, adding depth and complexity. Bartenders are creating sophisticated cocktails that use various teas as mixers or flavor bases, elevating the traditional cocktail experience.

What is contributing to the trend and who is adopting it?

The craft cocktail movement has encouraged bartenders to experiment with all types of ingredients, including tea. Upscale bars and trendy restaurants are taking notice, crafting tea cocktails that are not only visually appealing but also cater to the health-conscious consumer seeking lighter alternatives to heavy, sugary drinks. This trend also appeals to those looking for unique drinking experiences, setting establishments apart from competitors.

Signals of staying power or flash in the pan

The enduring popularity of craft cocktails suggests that tea-infused drinks are here to stay. As more consumers look for healthier and more unique beverage options, the trend is likely to thrive, particularly in urban areas where cocktail culture is robust.

Trend 4: Matcha Mania

What is the trend?

Matcha has become a culinary sensation, making its way into not only drinks but also desserts, smoothies, and savory dishes. Known for its vibrant green hue and rich antioxidant properties, matcha is revered for its health benefits and versatility.

What is contributing to the trend and who is adopting it?

Health-conscious consumers and wellness advocates are driving matcha's rise in popularity. Cafés and bakeries are incorporating matcha into a variety of products—from lattes and iced drinks to baked goods and ice creams—creating visually stunning and Instagram-worthy dishes. The wellness movement emphasizes natural ingredients, making matcha a staple for health-focused eateries.

Signals of staying power or flash in the pan

Given its health benefits and adaptability in various culinary applications, matcha's popularity shows no signs of waning. The continued exploration of matcha recipes and its cultural significance will likely keep it front and center in the culinary scene.

Trend 5: Cold Brew Tea

What is the trend?

Cold brew tea has emerged as a refreshing alternative to traditional iced tea, offering a smoother flavor profile without the bitterness often associated with hot-brewed tea. The brewing method involves steeping tea leaves in cold water for several hours, resulting in a crisp, clean taste.

What is contributing to the trend and who is adopting it?

As the demand for refreshing beverages rises, especially in warmer climates, restaurants and cafés are incorporating cold brew tea into their menus. This trend caters to consumers seeking lower-calorie options that offer hydration without the sweetness of sodas or fruit juices. Casual dining establishments and cafes are leading this trend, providing seasonal offerings that showcase unique tea blends.

Signals of staying power or flash in the pan

The increasing consumer preference for iced beverages and health-oriented drinks suggests that cold brew tea will maintain its popularity. Its unique flavor profile and potential for creative variations support its long-term appeal.

Trend 6: Tea Pairings with Food

What is the trend?

The concept of pairing tea with food is gaining traction, akin to wine pairings. Restaurants are curating specific teas to complement dishes, enhancing flavors and elevating the dining experience.

What is contributing to the trend and who is adopting it?

High-end dining establishments and tea houses are leading the way, emphasizing the subtleties of tea flavors that can enhance a meal. Chefs and tea sommeliers are collaborating to create thoughtful pairings, encouraging diners to explore tea's complexities. This trend not only educates consumers about tea but also positions it as a sophisticated beverage choice.

Signals of staying power or flash in the pan

As the trend towards experiential dining continues to grow, tea pairings are likely to endure. The emphasis on flavor exploration and education in dining experiences suggests that tea pairings will remain relevant and appealing.

Trend 7: Health and Wellness Teas

What is the trend?

Teas marketed for their health benefits are increasingly popular, with many restaurants highlighting herbal infusions known for properties like detoxification, stress relief, and digestive support. These functional beverages are becoming integral to menus focused on wellness.

What is contributing to the trend and who is adopting it?

The wellness movement has prompted restaurants to feature health-oriented beverages prominently. Health-focused cafés and tea houses cater to consumers eager to incorporate health benefits into their dietary choices. This trend resonates particularly well with health-conscious individuals seeking natural remedies.

Signals of staying power or flash in the pan

With health and wellness continuing to be a priority for many consumers, the trend for wellness teas is expected to remain strong. The ongoing exploration of herbal remedies and functional beverages suggests a lasting place for health-oriented teas in dining.

Trend 8: Tea Flights

What is the trend?

Tea flights are a novel concept that allows diners to sample a curated selection of teas in one sitting, similar to wine flights. This approach not only enhances the tasting experience but also encourages exploration of different tea varieties.

What is contributing to the trend and who is adopting it?

Upscale restaurants and specialty tea shops are at the forefront of this trend, offering tea flights that educate diners about the diverse world of tea. This experience appeals to those interested in broadening their palate and discovering new favorites. The trend is particularly popular among foodies and those seeking interactive dining experiences.

Signals of staying power or flash in the pan

As more consumers gravitate towards experiential dining, tea flights are likely to thrive. The emphasis on tasting menus and exploratory dining suggests that this trend will continue to capture interest.

Trend 9: Boba and Bubble Tea Expansion

What is the trend?

Boba and bubble tea have transitioned from niche offerings to mainstream favorites, characterized by their chewy tapioca pearls and vibrant flavors. The trend is expanding beyond traditional Asian establishments, captivating a diverse audience.

What is contributing to the trend and who is adopting it?

Dessert shops, cafés, and fast-casual dining venues are integrating bubble tea into their menus, appealing to younger consumers and those seeking novel, interactive beverages. The ability to customize flavors and toppings adds to the allure of bubble tea, making it a popular choice for social media sharing.

Signals of staying power or flash in the pan

The consistent popularity of bubble tea among younger demographics indicates that this trend is here to stay. As new flavors and innovative toppings emerge, the appeal of bubble tea is likely to grow, solidifying its place in the beverage market.

Trend 10: Herbal and Floral Teas

What is the trend?

Herbal and floral teas are gaining recognition for their aromatic qualities and potential health benefits. These caffeine-free options, often infused with botanicals, are increasingly featured on restaurant menus as soothing alternatives.

What is contributing to the trend and who is adopting it?

Restaurants emphasizing holistic health and natural ingredients are integrating herbal and floral teas to cater to consumers seeking relaxation and wellness. This trend resonates particularly well with diners looking for calming options that complement their meals or serve as a restorative beverage.

Signals of staying power or flash in the pan

The ongoing consumer interest in holistic health and natural remedies suggests that herbal and floral teas will continue to be favored by health-conscious consumers. As these teas find a place in wellness-focused dining, they are positioned for longevity.

Trend 11: Tea for Breakfast

What is the trend?

Tea is emerging as a breakfast beverage of choice, offering a sophisticated alternative to traditional morning drinks like coffee and juice. Restaurants are increasingly pairing tea with breakfast items, expanding the morning beverage landscape.

What is contributing to the trend and who is adopting it?

Cafés and brunch spots are incorporating tea into their breakfast menus, offering a variety of blends that cater to different tastes. This trend attracts health-conscious diners looking for lighter, caffeine-conscious options, as well as those interested in elevating their breakfast experience.

Signals of staying power or flash in the pan

The continued evolution of breakfast culture suggests that tea will play a significant role in morning menus. As diners seek new breakfast experiences, tea's versatility makes it a valuable addition to breakfast offerings.

Trend 12: Innovative Packaging and Presentation

What is the trend?

Restaurants are adopting creative packaging and presentation techniques for their tea offerings, making them visually appealing and Instagram-worthy. This trend enhances the overall dining experience and encourages social media sharing.

What is contributing to the trend and who is adopting it?

Innovative presentations appeal to the Instagram generation, driving restaurants to invest in visually striking tea presentations that stand out on social media. This trend is popular among casual dining establishments and specialty tea shops aiming to attract younger consumers who value aesthetic experiences.

Signals of staying power or flash in the pan

As social media continues to influence dining choices, the trend of innovative packaging and presentation is likely to endure. Restaurants will continue to seek creative ways to differentiate themselves and engage consumers through compelling visual experiences.

Trend 13: Global Tea Inspirations

What is the trend?

Global tea influences are shaping culinary offerings, with restaurants exploring tea traditions from around the world, such as Japanese matcha ceremonies, British afternoon tea, and Chinese tea culture. This trend celebrates the diversity of tea customs and flavors.

What is contributing to the trend and who is adopting it?

Culturally diverse eateries and high-end establishments are integrating global tea traditions into their menus, appealing to adventurous diners eager to explore different cultural experiences. This trend reflects a broader appreciation for culinary diversity and authentic cultural experiences.

Signals of staying power or flash in the pan

The ongoing interest in culinary diversity and cultural exchange suggests that global tea inspirations will continue to influence menus. Diners’ desire for authentic experiences ensures that this trend will maintain its relevance.

Trend 14: Tea and Food Collaboration

What is the trend?

Collaborations between chefs and tea experts are resulting in innovative dishes that incorporate tea as a key ingredient. This trend showcases tea's versatility in both sweet and savory applications, enhancing the overall dining experience.

What is contributing to the trend and who is adopting it?

Restaurants looking to elevate their culinary offerings are engaging in partnerships with tea specialists to create unique and memorable dining experiences. This trend attracts food enthusiasts eager to explore the diverse applications of tea in cuisine, whether in desserts, sauces, or marinades.

Signals of staying power or flash in the pan

As the culinary landscape continues to embrace innovation and creativity, tea and food collaborations are poised to thrive. The exploration of flavors and techniques will appeal to diners looking for unique culinary experiences.

Conclusion

The latest tea trends in the culinary scene reflect a profound shift towards sustainability, health, and innovative flavor experiences. Restaurants that embrace these trends are not only enhancing their menus but also fostering a deeper appreciation for tea as a versatile and dynamic ingredient. By staying ahead of these trends, culinary establishments can create memorable dining experiences that resonate with consumers and elevate the status of tea in the culinary world. As the tea landscape continues to evolve, one thing is clear: tea's role in dining will only grow, making it an essential component of the modern culinary experience. Through creativity and a commitment to quality, the future of tea in dining is bright and full of potential.