Loyalty and guest engagement built for restaurant growth

Thanx unifies loyalty, guest data, and ordering with Toast POS to turn first-time guests into regulars.

Thanx is the loyalty and guest engagement platform for mid-market and enterprise Toast restaurants. Thanx integrates with Toast POS to power first-party ordering and turn transactions into repeat visits by capturing more guests, converting first-timers into regulars, and growing digital sales without blanket discounts. Brands average a 2.4% effective discount rate (vs. ~10% legacy) and 5x engagement in year one. 120+ brands use Thanx, including Nothing Bundt Cakes, Huddle House, and Cheba Hut.

Key Benefits

Reach More Guests:
App-less loyalty, SMS sign-up at POS, and checkout enrollment capture more members: 263% more sign-ups and 468% more first-timers activated vs. legacy.

Grow First-Party Digital Sales:
Guests are recognized automatically and loyalty is built into checkout. 90% of brands grow digital sales in year one, with 38% more repeat digital guests.

Protect Margins with Targeted Rewards:
Replace blanket discounts with 400+ targeting attributes, non-discount rewards, and A/B testing. Average 2.4% effective discount rate vs. ~10% with legacy.

Automate Personalization at Scale:
AI segmentation, automated campaigns, and POS triggers like abandoned cart build habits. Brands grow engaged users 5x in year one and retain 62% more guests.

Visit Thanx for more information!

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