
Restaurant Industry Predictions to Watch in 2026
From AI to improving the customer experience, explore what UK restaurant owners think will shape 2026.
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After a turbulent 2025 marked by rising consumer inflation and soaring ingredient costs, operators are planning for a new year in hospitality.
So what does the next year hold for UK hospitality businesses? We surveyed 400 UK restaurant owners to find out.
Here's a sneak peek at what's inside the report:
Prediction 1: Sustainability is top-of-mind
Sustainability and ethical sourcing are no longer a niche trend; they are becoming an industry standard.
We found that 80% of UK restaurant owners will be focusing on these practices in 2026. Why? Because it makes business sense. Consumers are becoming increasingly planet-conscious and are reportedly willing to pay a sustainability premium of around 10%. From reducing food waste and shortening supply chains to developing seasonal menus, a clear commitment to local and sustainable sourcing is cited as the most influential consumer trend shaping menus next year.
Prediction 2: Experience becomes designed, end-to-end
In a challenging economic climate, consumers are demanding more value for their money. This means the customer experience is set for a massive upgrade. Our data shows that improving service, efficiency, and the overall atmosphere is a top priority for operators in 2026. It’s about "hosting guests, rather than simply serving them," as one Founding Director advises. Beyond the food, the focus is on creating a truly unforgettable and faultless dining experience—leveraging everything from mood lighting to efficient POS technology to build loyalty and differentiate your brand.

Prediction 3: AI and automation move from hype to quiet competitive advantage
Artificial Intelligence and automation are officially moving from novelty to necessity.
Our survey reveals that a significant majority of restaurant owners are already preparing to adopt new technologies. But this isn't just about robot waiters. The real value is "behind-the-scenes intelligence" that gives operators strategic clarity, as one industry leader featured in the report puts it. AI is becoming essential for making quicker business decisions—from tracking sales and managing inventory to hyper-personalising the customer journey.
Is your business ready to make AI a top-table discussion?
The bottom line
These are just three of the six core predictions that will shape the UK hospitality landscape. Download the full UK Restaurant Industry Predictions for 2026 report, to get all six predictions and deep-dive into the data.

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