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Median omelette prices grew to $14.71
Monday breakfast transactions grew 7% YoY
Year-over-year (YoY) breakfast delivery and takeout transactions increased, while dine-in remained unchanged
BOSTON, MA — Thursday, June 5, 2025 —Toast (NYSE: TOST), the all-in-one digital platform built for restaurants, released its Q1 2025 Restaurant Trends Report, providing insight into the state of the U.S. restaurant industry through an analysis of aggregated data from selected cohorts of restaurants and in select U.S. states on the Toast platform, which serves approximately 140,000 restaurant locations as of March 31, 2025. This report also includes omelette pricing from April 2025 for the latest takeaways from restaurant menus.
Key Takeaways
How the avian flu in the U.S. scrambled the price of omelettes
Median omelette prices grew to $14.71 in April 2025 from $14.54 in March 2025
Omelette prices grew 1.2% in April 2025 compared to March 2025
Hawaii has the most expensive omelettes in Q1 2025 ($18.67)
Arkansas has the least expensive omelettes in Q1 2025 ($11.53)
Toast Benchmarking powers the Restaurant Trends Report's menu insights. This tool leverages AI-based classification and allows users to compare restaurant and menu category performance against aggregated data from peer Toast restaurants.
Highly Pathogenic Avian Influenza (HPAI) outbreaks in the U.S. since 2022 have caused significant egg price volatility. These outbreaks led to the culling of millions of hens, resulting in a supply shock and impacting the egg market.
As supply plummeted, restaurant operators grappled with the rising cost of eggs just like consumers. While prices temporarily stabilized as farmers rebuilt their flocks, subsequent waves of avian flu in 2023 and 2024 triggered more price volatility.
Many businesses were forced to absorb higher costs or adjust recipes and menu offerings. Some restaurants added egg fees, while others cut back on the number of eggs in dishes, or switched to cheaper alternatives, like liquid eggs.
Aside from switching to liquid eggs, there aren’t many options to keep costs low for restaurants that serve omelettes. The price of omelettes on menus at Toast restaurants in the U.S. has climbed from a median price of $13.24 in March 2023 to $14.71 in April 2025.
Restaurant omelette prices showed a steady increase from January to April 2025. Month-over-month price increases ranged from 0.5% to 1.2% each month between January and April.
In April 2025, year-over-year (YoY) omelette prices rose 5.4% when compared to April 2024. While wholesale egg prices have fallen compared to retail prices consumers pay at the grocery store, omelette prices remain sky high on restaurant menus.
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Those prices have played out differently in each state.
Hawaii ($18.67), California ($17.35), and Washington ($16.89) had the highest median omelette prices in Q1 2025 for the states that Toast observed. However, prices in New Hampshire (+10%), Idaho (+10%), Montana (+9%), and Arkansas (+9%) grew the most in Q1 2025 compared to Q1 2024.
Despite the price hike, Arkansas still has the cheapest median omelette pricing ($11.53) of any U.S. state, followed by Indiana ($12.31) and Kentucky ($12.45).
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Consumer trends for breakfast shift to Mondays and more deliveries
Monday breakfast transactions grew 7%
Tuesday and Wednesday breakfast transactions dipped 3%
Dine-in accounted for 73% of breakfast transactions
Breakfast takeout grew by 4% year-over-year
Breakfast delivery grew by 15% year-over-year, but is still the least popular way to get breakfast from a restaurant
Year-over-year consumer breakfast trends are from applicable same-store restaurants and compare Q1 2025 to Q1 2024.
Same-store breakfast transactions stayed relatively flat with a 1% gain in Q1 2025 compared to Q1 2024. During breakfast hours, GMV (Gross Merchandise Volume) rose about 3%, while the average ticket size grew 2%.
Broken down by the day of the week, Monday saw the most significant increase in share of transactions during breakfast hours, rising 7%, while Sunday transactions grew 3%, and both Friday and Saturday transactions grew 2%.
Both Tuesday and Wednesday saw a dip of 3% for breakfast transactions, while Thursday breakfast transactions stayed flat in Q1 2025 compared to Q1 2024.
Saturday (18% of weekly transactions), Friday (17%), and Sunday (15%) are the busiest days for ordering breakfast from a restaurant.
Dine-in accounted for a whopping 73% of same-store breakfast transactions in Q1 2025, while takeout brought in about 27%. Only 1% of breakfast transactions in Q1 2025 were deliveries.*
But while dine-in breakfast transactions stayed flat compared to Q1 2024, takeout grew by 4% and delivery grew by 15%.
Sometimes, you crack and just want a Western omelette and a side of hashbrowns delivered right to your front door.
Totals do not equal 100% due to rounding.
The state of tipping in America
Tips at full-service restaurants rose slightly to 19.4%
Tips at quick-service restaurants remained flat at 15.8%
Delaware was the best state overall for tipping
Tipping rates are from applicable restaurants on the Toast platform, where a tip was added to the order via a card or digital payment. Cash tips and transactions without tips are not included in the analysis.
Some good news: Tips at full-service restaurants rose slightly to 19.4% in Q1 2025 from 19.3% in Q4 2024, which had been flat for the three previous quarters. This is down from a pandemic high of 19.9%, but closer to what Toast observed in 2018 and 2019, where tips at full-service restaurants shifted between 19.7% and 19.5%.
Tips at quick-service restaurants remained flat at 15.8%in Q1 2025 compared to Q4 2024.
For the second consecutive quarter, Delaware remained the best state overall for tipping, with a total average tipping percentage of 22.1% in Q1 2025, up from 21.9% in Q4 2024.
California is again at the bottom of the list for overall tips in Q1 2025, averaging 17.3%, the same as in Q3 and Q4 2024.
About the Restaurant Trends Report:
The Restaurant Trends Report, powered by Toast, uncovers key trends across the restaurant industry through aggregated sales data from a selection of cohorts of restaurants on the Toast platform, which has approximately 140,000 locations as of March 31, 2025. This information is provided for general informational purposes only, and publication does not constitute an endorsement. Toast does not warrant the accuracy or completeness of any information, text, graphics, links, or other items contained within this content. Individual results may vary. Toast does not guarantee you will achieve any specific results if you follow any advice herein. It may be advisable for you to consult with a professional such as a lawyer, accountant, or business advisor for advice specific to your situation. The Restaurant Trends Report is not indicative of the operational performance of Toast or its reported financial metrics.
About Toast
Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a comprehensive platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business across point of sale, payments, operations, digital ordering and delivery, marketing and loyalty, and team management. We serve as the restaurant operating system, connecting front of house and back of house operations across service models including dine-in, takeout, delivery, catering, and retail. Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences. For more information, visit www.toasttab.com.