Toast Cookie Policy

Effective: October 12, 2021

Toast, Inc. and its subsidiaries and affiliates (referred to as “Toast” in this Policy) uses cookies, web beacons and other tracking technologies on our Websites and as part of the Services (as defined in the main body of our Privacy Statement), which may include our mobile applications, to learn more about how people use our websites, to enable, improve and personalize your browsing experience, for security and fraud-prevention purposes as well as for targeted advertising purposes. In this Cookie Policy, we provide information about these technologies and how you may control them. This Policy should be read together with Toast’s Privacy Statement (found here).

This Cookie Policy only applies to the Irish market, and it will cover the following topics:

  • cookies and other tracking technologies;
  • how we use cookies;
  • cookies are served through our Websites and Services; and
  • how to control and delete cookies.

By clicking “Accept all cookies” on the cookie banner, you consent to the use of cookies in accordance with this policy. If you do not accept the use of cookies or wish to withdraw your consent, please see the “How to control and delete cookies” section below for further information.

1. Cookies and other tracking technologies

A “cookie” is a small text file placed and saved in your browser when you access our Websites and our mobile applications. We use both session cookies (i.e., cookies that are stored only for a specific website visit) and persistent cookies (i.e., cookies that are stored beyond a specific website visit) on our Websites to provide the Services and for the purposes described in our Privacy Statement. These cookies may be set by us (first-party cookies) or set by third parties that collect information on our behalf (third-party cookies), such as Google Analytics.

A “web beacon” is a small graphic file placed on a website (or websites) that tracks your activity and monitors your behavior. We use web beacons within our Services to collect usage and performance data.

Please note that certain features associated with the Services and on our Websites may only be available through the use of cookies and other similar technologies.

2. How we use cookies

We use cookies, web beacons and other similar technologies to collect information for the purposes described in Toast’s Privacy Statement. We may also combine the information collected by these technologies with information we have collected about you by other means that are described in the Toast’s Privacy Statement.

Examples of how we may use these technologies includes:

  • to provide our Services (e.g., authentication within the check-out process);
  • to uniquely identify you and/or your device;
  • to store your preferences as part of providing the Services;
  • for personalization and targeted advertising purposes (including across your devices and applications);
  • for security and fraud-prevention purposes;
  • to analyze and monitor the performance of our Services;
  • to improve and develop new Services; and
  • to understand your use of the Services over time.

Both Toast and our third-party partners (such as our advertising networks) may use these technologies to collect information about your online activities over time and across third-party websites and your devices, and when using our online services to further personalize your experience with us.

3. Cookies served through our Websites and Services

Tracking technologies can either be persistent (i.e., they remain on your computer or device until you delete them) or temporary (i.e., they last only until you close your browser).

In particular, our Websites, digital ordering services and mobile applications use the following categories of cookies:

Strictly necessary cookies: These cookies are needed to provide services and features you have specifically requested.  We may use cookies and tracking technologies for security and fraud-prevention purposes, for system administration or to allow you to make use of payment processing functionality (and other necessary functions of our Services). We are not required to obtain your consent to set cookies that are strictly necessary for the provision of an information society service that you have requested.  These include:

Non-essential cookies (you have control over whether our Websites send these cookies to your browser):

Performance cookies:  We may use cookies to assess the performance of our Websites, digital ordering services and mobile applications, including as part of our analytics practices to monitor and/or improve the content offered through these channels. These include:

Name of the cookie
_biz_sidUsed to record website and server performance with site visits
_gclxxxxGoogle conversion tracking cookie

Functional cookies:  We may use cookies to help us store user settings and preferences to enable website and mobile application functionality, and we may also use these cookies to tell us, for example, whether you have visited our Websites before or if you are a new visitor. These include:

Name of the cookie
_gaUsed by Google Analytics to track website performance
DriftPlaybookUsed by Drift, a service that provides our on-site chat feature

Targeting cookies: We and third-party advertisers may use cookies to show you relevant products, offers and advertisements. These cookies also help us provide you with content tailored to you and your interests on our Websites, digital ordering services and mobile applications. These include:

Name of the cookie
IDEAdvertising cookie used to show Google ads on non-Google sites
_hp2_id.##########Used by Heap Analytics to track user behavior on the website

For a complete list of our cookies, please click this link.

4. How to control and delete cookies

If you want to use our Websites and Services (including our digital ordering services), it is recommended that you enable cookies. However, you may also choose to disable or manage cookies. The additional information below will help guide you in doing so. Please be aware that restricting cookies may have an impact on the functionality of our Services and our Websites.

Browser controls: You can use the options found within your web browser to set your cookie preferences if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. These options are commonly found in the “preferences” or “options” tab of your browser. You can also click on the “Help” section of your browser to learn how to change your cookie preferences. For additional information about cookies and how to control their use on various browsers and devices, you can visit Please be aware that depending on the Services being used, restricting cookies may prevent you from accessing and using all or part of the Services.

Targeted advertising and your choices: When you use our Websites and our Services (including out digital ordering Services), Toast and our third-party partners that provide services to us may collect information about your activities so that we can provide you with advertising tailored to your interests.

We support the self-regulatory principles for online advertising (“Principles”) published by the Digital Advertising Alliance (“DAA”). This means that we allow you to exercise your choice regarding the collection of information about your online activities over time and across third-party websites for online interest-based advertising purposes. More information about these Principles can be found at If you want to opt out of receiving online interest-based advertisements on your internet browser from advertisers and third parties that participate in the DAA program and perform advertising-related services for us and our partners, please follow the instructions at, or to place an opt-out cookie on your device indicating that you do not want to receive interest-based advertisements. Opt-out cookies only work on the specific internet browser and device that they are downloaded onto. If you want to opt out of interest-based advertisements across all your browsers and devices, you will need to opt out on each browser on each device you actively use. If you delete cookies on your device generally, you will need to set the opt-out cookie again on that device. If you want to opt out of receiving online interest-based advertisements on mobile applications, please follow the instructions at

Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online services. It means that the online ads that you do see from DAA program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under the DAA’s Principles.

Mobile advertising: You can opt out of having your mobile advertising identifiers used for certain types of targeted or personalized advertising by accessing the settings on your mobile device.

Do Not Track: We may use, and we may allow third-party service providers and other third parties to use, cookies or other technologies on our Services that collect information about your browsing activities over time and across different websites following your use of the Services. Do Not Track (“DNT”) is an optional browser setting that allows you to express your preferences regarding tracking across websites. We currently do not respond to DNT signals. We may continue to collect information in the manner described in this Privacy Statement from web browsers that have enabled DNT signals or similar mechanisms.

Website links: Our Websites contains links to other third-party websites. These websites are not operated or maintained by Toast. If you follow a link to any of these websites please note that Toast does not accept any responsibility or liability for the privacy practices of such third parties websites.

Once you have left the Websites you should consult the relevant privacy statement/policy of the third-party website in order to determine what information (which may include personal data) it collects about you and how it is used.

Cookies that have been set in the past: If you have disabled one or more cookies, we may still use information collected from cookies before your disabled preference was set. We will stop, however, using disabled cookies to collect any further information.