Great for guests. Even better for business.

Toast connects every part of the guest experience, collecting the essential little details in one place — so you can personalise visits, emails, and offers. We’ll help you build stronger guest relationships that help drive more revenue, no marketing expertise required.

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Fill more tables. Personalise every visit. Get them back through the door.

Build strong guest relationships

From first visit to repeat customer, Toast helps you personalise experiences and maximise revenue at every touchpoint.

Streamline guest data. Personalise every visit.

Capture the details that make guests feel seen
Securely house your guests’ preferences in the Toast Guestbook.
Consistent and personalised service across every interaction
Deliver personalised experiences across all channels with a centralised hub for guest interactions.
Drive revenue with smart targeting
Restaurants that send targeted offers through Toast Email Marketing see an average return of 5.5x*

More regular guests, less guesswork

Turn first-time guests into loyal regulars
Toast Loyalty seamlessly integrates with the Toast Guestbook to automatically reward valued customers, so you can ensure your guests know how much they matter to you.
Connect your campaigns to your bottom line
See the direct line between your email, loyalty, and gift card promotions and your actual sales, so you can understand the impact of marketing spend on your bottom line.
Reward repeat visits wherever they are
Automatically recognise and reward repeat customers across all of your channels with Toast Loyalty.

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Tailored email campaigns that drive revenue

Campaigns that drive your bottom line
Generate up to £2,800 in sales per campaign with email marketing.**
Engage guests with timely, relevant offers
Reach the right guest with the right message at the right time. With just a few clicks, you can send relevant offers and incentives to bring guests back.
See what’s driving revenue, instantly
Performance is right there in the marketing dashboard, so you can be confident in what’s working and what’s not.

Find out how Toast can help

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This page was last updated on: 13 June 2025

*ROI is the net sales driven by an offer divided by the cost to run it. Based on Toast US internal data of marketing offers from Jan. - Sept. 2024. Individual results may vary.

**Based on US internal Toast data of restaurants using Toast email marketing from Jan 1-July 1 2024. Converted to GBP (£) using the 2024 IRS average exchange rate (0.783). The average open rate for emails sent via US Toast email marketing is approximately 39%. Individual results will vary.