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Restaurant and Retail Email & SMS Marketing

Marketing that keeps working while you’re busy running your business

Data-driven Email, SMS, and social campaigns on autopilot. Keep it running in the background to keep guests coming back.

of guests are interested in hearing from their favorite restaurants via email 1

of guests are interested in hearing from their favorite restaurants via text 2

Generate up to $3,700 in sales per campaign with email marketing 3

Sales jumped 44% on slow days the first week Hot Tongue Pizza ran an email campaign with Toast’s AI Marketing Assistant 4

Every channel. Always on. In one place.

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Let your campaigns run themselves

Automated triggers keep your campaigns moving on all channels, even when you’re slammed. So you can welcome new guests, thank your regulars, and win back lapsed customers — while getting other stuff done.

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Put your AI marketing assistant to work

Need to get a campaign out, fast? Tell your AI-marketing assistant the goal, and get a draft email, SMS, or social post on the spot. You just review, edit, and send.

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Never miss a marketing opportunity

Our AI marketing assistant looks at your menu, upcoming holidays, and historically slow days to create a month’s worth of targeted campaigns in seconds — planning ahead for when business needs a boost.

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Reach guests in the right place, at the right time

Create, schedule, and send email, SMS, and social from one workspace. From time-sensitive texts to seasonal emails, every post uses data to get the timing right, with sends scheduled based on actual guest behavior.

Run smarter marketing powered by guest data

See what's working

See how your campaigns are performing in real time so you can market with confidence, connect with your guests more effectively, and help drive more sales.

Keep track of VIPs, guest preferences, and dining habits so you can craft targeted campaigns and create lasting engagement.

Toast helps you easily grow your subscriber lists by prompting guests to sign up on nearly every Toast checkout surface. Plus, offer automated % or $ off when guests sign up for email and SMS.

More ways to get busy and stay busy

Ready to let your data do the work?

See how email, SMS, and social can work together — powered by your guest data.

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Frequently asked questions

Toast Email and SMS Marketing is an automated restaurant and retail marketing tool that helps you create, send, and measure campaigns across email, SMS, and social. It's built for US restaurant owners and operators who want to drive repeat visits and measure results without needing dedicated marketing expertise, using guest and ordering data from Toast POS and Toast Online Ordering.