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Reward your regulars and keep guests coming back
Our integrated, customizable loyalty program helps you retain valuable guests, incentivizing repeat visits.

What is Toast Loyalty and who is it for?
Toast Loyalty is an integrated, customizable loyalty program for restaurants using the Toast POS platform. It helps US restaurant operators retain guests, reward repeat visits, and create loyalty experiences that work both in-store and online. Within Toast’s broader product suite, it operates alongside the Toast Marketing Suite to complement the core point of sale by seamlessly connecting guest rewards with restaurant operations, ordering, and marketing goals.

Get started in minutes with a customizable program.
Create a connected experience for your guests in-store and online


Incentivize guest behavior to reach your unique business goals.
Toast customers using our full Marketing Suite (including Toast Loyalty) saw 63% more sales than those without it.*

Hungry for more? We’ve got you covered.

Restaurant marketing plan
By the end of this restaurant marketing guide, you’ll be equipped with the tools and tactics needed to create a following of loyal and loving guests.
Restaurant menu template
Download these free, customizable, and print-ready menu templates to update your restaurant's menu and refresh your restaurant brand.

*基于 Toast 内部数据,该调查在 2023 年 7 月 1 日至 2023 年 12 月 31 日期间,比较使用 Toast 营销套餐的餐厅与未使用该套餐的餐厅在 Toast 平台上的商品交易总额。最终结果因具体情况而异。
