Reward your regulars and keep guests coming back

Our integrated, customizable loyalty program helps you retain valuable guests, incentivizing repeat visits.

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Built for your team. Loved by your guests.

Intuitive

Get started in minutes and make it your own

Learn how

Flexible

Create a seamless experience in-store and online

Learn how

Effective

Make your program work for your business goals

Learn how
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Get started in minutes with a customisable program.

  • Select accrual options

    Choose whether guests can earn points from dollars spent or number of visits.

  • Customise redemption options

    Choose the rewards you offer, from a free item of your choice to cash back.

  • Protect your bottom line

    Customise value per point and minimum spend to protect your bottom line.

  • Promote in-store and online

    Select surfaces to promote your loyalty, from your guest-facing display to your online ordering pages.

Create a seamless experience for your guests in-store and online.

  • Easy access on multiple channels

    Guests can enrol when paying at the register, signing their digital bill, placing an online order, or simply through a sign-up link.

  • Offer hassle-free rewards
    Guests seamlessly accrue points with each swipe of their credit card. No need to carry a loyalty card or sign-in on every visit.

  • Easy for users to track, anywhere, anytime
    Diners can log in to check loyalty progress anytime.

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Incentivise guest behaviour to reach your unique business goals.

  • Encourage specific guest behaviour

    Create day-and-time bonuses, like “double-point Tuesdays”, or dining option bonuses, like double points for takeaway orders.

  • Personalise rewards

    Create bonus points and perks, like birthday treats and welcome bonuses.

  • Promote your loyalty program

    Seamless integrations make it easy to promote on your Toast Website and through Toast Email Marketing.

  • Know what’s working

    Get a clear picture of your loyalty program so you can track performance in real-time.

What should restaurants look for in a loyalty program?

For restaurants, a loyalty program should support guest engagement and give customers a reason to keep coming back. Key capabilities include point tracking, flexible reward structures, and POS integration that makes earning and redeeming rewards simple for staff and guests alike. Toast supports guest loyalty with a program built around restaurant transactions, with tools that help teams manage rewards and encourage long-term repeat visits.

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This page was last updated on:

*Based on Toast internal data from 7/1/23 to 12/31/23 comparing Gross Merchandise Value for restaurants on the Toast platform using Toast's Marketing Suite with restaurants on the Toast platform that do not use Toast's Marketing Suite. Individual results will vary.