Restaurant group selects Toast for its data accessibility, integration capabilities, and cloud-based enterprise management
Boston, MA—March 13, 2018 - Toast, the all-in-one restaurant technology platform and one of the fastest-growing technology companies in the U.S., today announced its partnership with B.GOOD, an international fast-casual restaurant concept serving fresh, locally sourced “food with roots.” Toast is the restaurant management platform for all 50+ B.GOOD North America locations.
“Data quality was the primary reason we started looking for a new POS system; our former provider didn’t offer the kind of data access needed to grow with our business,” says Austin Brinson, B.GOOD’s vice president of analytics. “There were a lot of options in the market, but very few that were aligned with our focus on data and integrations. Toast was different. Toast allows us to take our reporting a couple levels deeper - transforming the data into actionable insights.”
B.GOOD was founded in 2003 in Boston by best friends Jon Olinto and Anthony Ackil who were on a mission to make great, wholesome food the way their family made for them growing up. B.GOOD was founded on the belief that food can be the roots that connect a community of people who grow, prepare and eat it.
“In our Toast Restaurant Technology in 2017 industry report, we found inexpensive solutions like white-label ordering apps create repeat visitors through loyalty integration, yet only 22 percent of restaurants offer this option,” said Aman Narang, president and co-founder of Toast. “This is clearly not the case with B.GOOD, which leverages the Toast API for loyalty to connect directly with customers, drive repeat business, and gain insights into consumer preferences. We’re proud to partner with a group like B.GOOD that is not only mission-driven, but data-driven too.”
Toast Restaurant POS offers advanced functionality to manage the day-to-day operations of the restaurant, including quick menu modifications, real-time enterprise reporting and labor management on an easy-to-use interface. The platform also features revenue-driving tools including physical and digital gift cards, loyalty programs and online ordering.
To learn more about how to leverage data like B.GOOD, register here for a webinar on Wednesday, March 28 at 2 p.m. EST to hear directly from Austin Brinson on how he and his team utilize data and an omnichannel approach to better connect with customers. See how B.GOOD leverages Toast in our case study, here.
Founded by Steve Fredette, Aman Narang and Jonathan Grimm, Toast is a restaurant technology platform that enables customers to simplify and streamline all elements of their operation and deliver a better guest experience. Toast offers a mobile, cloud-based point of sale system (POS) that easily integrates with front-of-house, back-of-house, online ordering, gift card and loyalty programs, as well as labor and sales reporting. Since launching in 2013, the company has grown to nearly 1,000 employees. In 2017, Toast was named one of the world’s hottest cloud computing companies in the Forbes Cloud 100, announced raising over $100 million as part of its Series C financing, and, was named the third fastest growing company in North America on Deloitte’s Technology Fast 500™. Learn more at www.toasttab.com.
Founded in 2003, B.GOOD is an innovative, fast casual, farm-to-table restaurant chain serving "Food with Roots" – sustainably-grown, fresh and wholesome food that is prepared fresh in-house. With over 60 locations across the U.S., Canada, Switzerland and Germany, B.GOOD serves a diverse and delicious menu including kale & grain bowls, salads, all-natural local burgers, sides of crisp veggies and oven-finished fries, smoothies and kids' meals. By sourcing as much as possible from local, independent farmers and being genuinely committed to social and environmental impact, B.GOOD has a unique connection to the communities the brand calls home. Visit bgood.com for more information.
Karen DeVincent, PR and Branding Manager