Toast Now

Who Makes Up My Toast Marketing Audience?

Guests from all locations across your restaurants are combined together into your Toast Marketing audience. This database serves as a master list of contacts used for sending both One-time and Automated Email Campaigns. 

Toast Now

Who Makes Up My Toast Marketing Audience?

Some guest emails are collected automatically through products in Toast. If you have any of the following products in your Toast suite, they will begin to build out your Toast Marketing database for you:


Toast ProductHow Email Addresses Are Collected

Toast Now: Digital Ordering

Guest information from orders placed online or through the Toast TakeOut app. 

Toast Now: E-Gift Cards

Guest information from e-gift card purchases online. 

Toast Now: Full Suite

Guest information from orders placed online, orders placed through the Toast TakeOut app and online e-gift card purchases. 


Guest emails can also be uploaded via .csv or .tsv files from a previous email marketing service or added manually using the Manage Contacts button. This button can be found at the bottom of your Toast Marketing dashboard or through the Settings page. 



For restaurants with more than one location using Toast Marketing, you are unable to email only the visitors of a particular location. This means, all emails sent as One-time email campaigns will be sent to your entire Toast Marketing audience. For example, if you're using Toast Marketing across three locations - Boston, Seattle, and Austin - you will not be able to send emails to only the Boston guests. Emails will be sent to all guests at every location.

Automated email campaigns will be sent to guests that fit the campaign criteria across all locations. For example, if you're using Toast Marketing across three locations - Boston, Seattle, and Austin - and you turn on your automated “Welcome” campaign, each new subscriber to your email marketing audience from Boston, Seattle, and Austin will receive the “Welcome” campaign 24-72 hours after they subscribe for the first time.

Please note, automated campaigns will only be available to those who have added Digital Ordering and / or E-Gift cards to their Toast Now suite in addition to the Toast Marketing module at this time. This is because order data collected through digital orders and online e-gift card purchases is required to automatically trigger emails to guests. 

Another way to grow your Toast Marketing audience is to share your marketing signup link on your personal website or social media accounts. This link can be found under the Audience section of the Settings page and will allow guests to opt-in to your marketing emails for your restaurant.