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Posting Your Online Ordering or E-Gift Card Purchase Link on Instagram and Facebook

You can now share your Toast Online Ordering link and/or Toast E-Gift Card Purchase link with your guests through buttons on Instagram or Facebook. Create a button directly on your profile or add interactive stickers to your Instagram stories that can be shared to help spread the word and drive revenue through online orders. 

Before you begin, please note you will need to have an business account on Instagram or Facebook to use these features. If you don't already have one set up, create your Instagram business account here and your Facebook business account here

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Setting Up Online Ordering on Your Instagram Profile

1. Login and navigate to your Instagram business profile. 

2. Select Edit Profile

3. Under Public Business Information, select Action Buttons.

4. Under Select a Button, choose Order Food

5. Select Toast as your partner for Online Ordering.

6. Enter your Toast Online Ordering link. This can be found on your Restaurant Info page under the Marketing section on toasttab.com.

Note, if you have multiple locations using Toast Online Ordering, enter your Toast Online Ordering Location Picker link. This will give your guests the ability to choose the location closest to them to submit their order.

7. When finished, select Done.


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Setting Up a Gift Card Button on Your Instagram Profile

1. Login and navigate to your Instagram business profile. 

2. Select Edit Profile

3. Under Public Business Information, select Action Buttons.

4. Under Select a Button, choose Gift Cards

5. Select Toast as your partner to sell gift cards.

6. Enter your Toast E-Gift card purchase link. This can be found on your Restaurant Info page under the Marketing section of Toast’s back-end. 

7. When finished, select Done

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Add an Online Ordering Sticker to Your Instagram Story

1. Select a photo or video to upload to your story.

2. At the top of the screen, select the Square Smiley-face icon. Select the FOOD ORDERS sticker, then Food Order once again.

3. Select Toast as your partner to sell food online. 

4. Enter your Online Ordering public link. This can be found on your Restaurant Info page under the Marketing section of Toast’s back-end. If you have multiple locations using Toast Online Ordering, enter your Toast Online Ordering Location Picker link. This will give your guests the ability to choose the location closest to them to submit their order. 

Note, use the toggle to add a Profile Action Button with the same link. This will add a button to your profile page that will allow guests to order food using the same link you’ve entered for your sticker.

5. When finished, select Done.

6. Move the Online Orders Sticker to where you would like it to appear on your story. You can also tap the sticker to change its color. 

7. Share your story. Your guests will be directed to your Toast Online Ordering page when they select the “Order” button on the sticker. 

To keep your story visible to guests longer than 24 hours, navigate to your profile and select Story Highlights. Choose the story you just created and it will be pinned to your profile above your posts.

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Add a Gift Card Sticker to Your Instagram Story

1. Select a photo or video to upload to your story.

2. At the top of the screen, select the Square Smiley-face icon. Select the GIFT CARDS sticker, then Gift Cards once again.

3. Select Toast as your partner to sell gift cards. 

4. Enter your E-Gift Card Purchase link. This can be found on your Restaurant Info page under the Marketing section of Toast’s back-end.

Note, use the toggle to add a Profile Action Button with the same link. This will add a button to your profile page that will allow guests to buy a gift card using the same link you’ve entered for your sticker.

5. When finished, select Done

6. Move the Gift Cards Sticker to where you would like it to appear on your story. You can also tap the sticker to change its color. 

7. Share your story. Your guests will be able to order gift cards by selecting “Buy” on the sticker. 

To keep your story visible to guests longer than 24 hours, navigate to your profile and select Story Highlights. Choose the story you just created and it will be pinned to your profile above your posts. 

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Adding a Shop Now Button to Your Facebook Page

1. Go to your business account's Facebook Page.

2. Select + Add a Button below your Page’s cover photo.

3. Select the Shop with you button from the dropdown menu and follow the on-screen instructions. You can choose one or both of the Shop with you selections. If you have a link to your online ordering page, consider using the Shop Now selection.


4. Enter your Toast Online Ordering or E-Gift Card Purchase Link. These can be found on the Restaurant Info page under the Marketing section of toasttab.com

If you have multiple locations using Toast Online Ordering, enter your Toast Online Ordering Location Picker link. This will give your guests the ability to choose the location closest to them to submit their order. 



5. Select Finish.


Once the button has been created, you can test your button:

1. Hover over your button.

2. Select Test Button.


Want to learn more? Check out Facebook's instructional video here