Discounts are a great way to delight your regulars and attract new business. Promo codes are used to apply discounts to online orders. By creating a promo code, you can incentive guests to place orders online and through the Toast TakeOut app to receive a special deal.
The following information will be covered in this section:
Restaurants can set up promo codes to apply discounts to online orders. Here are a few guidelines to follow when creating discounts for Toast Online Ordering.
Promo codes are required to apply discounts to online orders
Auto-apply and Open discounts are not supported for online orders
Follow these steps to set up discounts. Once the discount is created, we will add a promo code to the discount. Guests will enter the promo code during checkout for online orders.
In this example we will create a discount for a Free Kids Meal with the purchase of an entree.
1. From toasttab.com, navigate to Discounts under the Payments section.
2. Create a new discount by selecting + Add a new discount.
3. Name your discount. In this example, we are adding a Free Kids Meal discount.
4. The discount will default to active. You can deactivate discounts from the discounts page.
5. Next, select your Discount Type. For this example, we will choose Buy One Get One (BOGO) since guests are required to purchase an Entree in order to receive a Free Kids Meal.
6. To set up the BOGO offer, you will need to enter details in the following fields:
7. Next let’s set up when your discount will be available. Under Availability, complete the following fields:
Discount available - Select the dates you would like to make the offer available.
Days of the Week - Select specific days or all days.
+ Add Hours - Limit the availability of the discount to specific hours of the day.
Note: Each Discount can be assigned only one date range. For example, you cannot have a discount for both January 1-5 and 15-20. You can, however, set a discount to be available every Tuesday in January from 10am-12pm and again from 5pm-8pm.
8. Next, you can set any applicable Discount Rules by completing the following fields:
Allow with other discounts - Allow multiple discounts to be applied to an order. You must select this in order for multiple BOGO offers to be discounted on an order. In this example, we want to be able to discount multiple kids meals if multiple entrees are purchased. In order for this to work, you must select Allow with other discounts. If you DO NOT wish to honor multiple discounts on an order, DO NOT select this rule.
Min/Max - This is used to require a minimum or maximum value to a certain check or item before it can be discounted. For example, you must spend $30 to get a free slice of pizza.
Note: Auto apply discount does not apply to online orders.
9. Now it is time to add a promo code. This is the code customers will use online in order to receive a discount. Select + Add Promo Code.
10. Enter information in the following fields:
Code - Enter the promo code using letters and/or numbers. Remember, this is the code you will ask customers to enter so make sure it is easy to understand. In this example, we will use KIDSFREE.
Description - Add a description for your promo code such as - free kids meal with entree purchase.
Start and End Date - This allows you to set an eligible time period for the promo code to be used but is not required.
Note: Both start and end date must be selected for the eligibility period to apply.
11. Select Save and Publish Changes.
Once you have created your discount and added a promo code, share the offer with your customers. Ask customers to take advantage of offers by entering promo code XXXXX at checkout. This is where promo codes are added to online orders:
From the checkout screen, customers can add a promo code prior to selecting submit.
Keep these things in mind when determining which offers are best for your business:
Before we dive into specific restaurant promotion ideas, it’s important to call out that no promotion is successful without first identifying, analyzing, and understanding your existing customers and your target customers. Running a promotion that isn't enticing to your audience is a waste of energy and unfortunately, it happens all the time.
Ask yourself: Are you located near office buildings? A stadium? Do your customers tend to be older or younger? Families? What motivates your customers: having an experience, trying new foods, or saving money, or something else? Figure out the answers to these questions and you'll have a much easier time coming up with restaurant promotion ideas that spur repeat visits.
Restaurant promotions exist to help restaurants overcome challenges unique to their business.
While some operational challenges can be identified by chatting with your team members, underlying issues are best discovered by diving into the data and analytics from your restaurant point of sale system.
Is there a section of your menu that isn’t getting any love, or a time of day where your staff are idle? Set up discounts on those foods that aren’t moving, and try a happy hour during off-peak times.
Lastly, as we all know, it's important to know the margins of every menu item – both food and beverage. This helps you think up creative bundles of offerings that, together, give you the profit margin you’d like to get. For example, you could just give away free fries to all customers for a short timeframe, but it might be more fruitful to offer free fries when they buy a milkshake.
Generally speaking, it's best to promote offerings with high profit margins as a lead into the rest of your menu. However, it's more important to thoroughly understand your margins so you not only know how much you can discount, but so that you can make more informed purchasing decisions and identify ways to make your inventory go farther.