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Toast Supports Restaurant Community Through Small Business Saturday® Sponsorship and Launch of Second Annual Toasty Awards

Nov 13, 2018

Toast empowers the restaurant community to delight guests, do what they love, and thrive

Boston, MA—November 13, 2018 - Toast, the fastest-growing restaurant management platform in the U.S., today announced its participation in the Small Business Saturday Corporate Supporter Program and that it will, together with American Express, support Toast restaurant customers in this year’s Small Business Saturday celebration on November 24. Additionally, in an effort to extend its continued commitment to the restaurant community, Toast is pleased to announce the January 2019 launch of the second annual Toasty Awards, a program honoring the hard work and ingenuity of the Toast restaurant community.

A champion of entrepreneurship and uplifting the restaurant community, Toast continues to propel its mission to “empower the restaurant community to delight guests, do what they love, and thrive” through these two activations:

  • Small Business Saturday, created by American Express in 2010, is a day dedicated to supporting the independent businesses that make our communities unique and provide invaluable contributions to our economy. As an American Express credit card processing partner and Small Business Saturday sponsor, Toast is pleased to offer its restaurant customers the opportunity to officially participate in Small Business Saturday.
  • The second annual Toasty Awards kick off in January 2019. Honoring the Toast restaurant community, winners are honored in three award categories to be announced in January.

“In the Toast Restaurant Success in 2018 Report, we found that 89 percent of restaurateurs were optimistic for their sales in the year ahead,” said Aman Narang, president and co-founder of Toast. “Through our mission to empower the restaurant community, we look forward to supporting our customers in carrying this positive outlook to 2019. Our participation in the Small Business Saturday Corporate Supporter Program and launch of the second annual Toasty Awards are two initiatives kicking off this continued vision for 2019.”

Restaurant owners and operators can learn more about Toast and schedule a personalized demo here.

About Toast
Launched in 2013, Toast powers successful restaurants of all sizes with a technology platform that combines restaurant POS, front of house, back of house and guest-facing technology with a diverse marketplace of third-party applications. By pairing technology with an unrivaled commitment to customer success, Toast helps restaurants streamline operations, increase revenue and deliver amazing guest experiences. Toast was named to the 2018 Forbes Cloud 100 and recognized as the third fastest-growing technology company in North America on the 2017 Deloitte Fast 500. Learn more at

Karen DeVincent
Sr. PR & communications manager
[email protected]

About Toast

Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a single platform of software as a service, or SaaS; products and financial technology solutions that give restaurants everything they need to run their business across point of sale; operations; digital ordering and delivery; marketing and loyalty; and team management. By serving as the restaurant operating system across dine-in, takeout, and delivery channels, Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences. For more information, visit

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