Study Finds Restaurateurs Optimistic; Focusing on YouTube and Social Media Advertising
BOSTON, Massachusetts – April 26, 2017 – More than 90 percent of restaurateurs say they are “optimistic” for sales in 2017, according to a new study unveiled today by Toast Restaurant Technology . The “Restaurant Success in 2017 Industry Report” takes an inside look at restaurant owners’ strategies for this year, which include visual content, social media and navigating challenges of hiring, training and retaining restaurant staff.
Key findings include:
- 92 percent of restaurateurs are optimistic for sales in 2017;
- 86 percent of restaurateurs believe the success of their business is within their control;
- YouTube will be adopted by more restaurateurs than any other social network this year.;
- Social media advertising by restuarants is set to increase by 20 percent; and,
- 36 percent of restaurateurs identified hiring, training and retaining staff as their biggest challenge in 2017.
“The findings in this survey accurately depict the pulse of the restaurant industry’s path to success; our group finds the numbers around 2017 sales predictions to be especially true,” said Mark Pollock, Mahony's Po-boys of New Orleans. “Having the right technology and strategy in place certainly helps fuel success.”
To access the full report, visit Restaurant Success in 2017 Industry Report.
This survey compiles responses from 450 restaurant owners, managers, and/or leaders. The restaurateurs surveyed represented fast casual restaurants (38%), fine dining restaurants (25%), diners (12%), pizzerias (9%), cafes/bakeries/delis (9%), and bars/nightclubs (8%).
About Toast, Inc.
Toast is an all-in-one restaurant technology platform. Built specifically for restaurants, Toast offers a mobile, cloud-based point of sale (POS) system that incorporates key facets of the guest experience into one platform, connecting the POS system with integrated online ordering, gift card and loyalty programs, and labor and sales reporting. Since launching Toast in 2013, the company has grown to hundreds of employees and thousands of restaurants, ranging from fine dining to fast casual, from independent businesses to national chains. Learn more about Toast at www.toasttab.com or on their Facebook page.