Frequently Asked Questions (FAQs)

Common questions and considerations surrounding Toast x Coca-Cola menu optimization

What is Toast x Coca-Cola menu optimization?

Toast x Coca-Cola menu optimization is a program co-sponsored by both companies that is designed to improve online menu performance and guest experience. Through this program, restaurants’ online beverage menus (e.g., Toast Online Ordering, Toast Takeout (“TTO”), DoorDash, Grubhub, Uber Eats, etc.) are updated with Coke-approved imagery and descriptions. The services rendered via the Toast x Coca-Cola partnership are 100% free to the customer and will not change the way guests navigate a restaurant’s online menu(s).

These basic menu changes are designed to increase sales and ticket sizes (via higher beverage attachment) and improve profitability (beverages are generally considered higher margin products).

For now, the program is invite-only. If you’re interested in seeing if there is any availability to be included, you can contact our Professional Services team at toast-proserv@toasttab.com.

How are restaurants being chosen for this initiative?

Restaurants that are existing Toast and Coca-Cola customers are potentially eligible to receive beverage menu updates under this program. In addition, customers must also be processing orders via online ordering channels integrated with Toast POS. Those channels may include but are not limited to Toast Online Ordering, Toast Takeout, DoorDash, Grubhub, and Uber Eats. 

How is Toast communicating these updates to customers?

Toast is issuing a series of “pre-enablement” notifications via email and Toast Admin dashboard starting from two weeks prior to menu changes taking place. These communications will include a clear opt-out date to which customers may request to be removed from the program. 

Key information detailed in the pre-enablement notifications will include:

• A summary of forthcoming menu changes
• An explanation of “Why” changes are being made / what the intended benefit from changes will be
• When menu changes will take place + a specified date to which the customer can opt out (i.e. an “opt-out deadline”)
• A link to opt-out of menu optimization via a basic self-service experience
• Contact our support team, Toast Professional Services, directly at toast-proserv@toasttab.com

How long does it take for menu changes made in Toast Admin to show on all integrated online menus?

Menu optimization changes may not be instant. These updates should become visible across online ordering channels within a week of the opt-out deadline

How can customers opt-out of menu optimization or reverse changes that have already been made?

Customers can opt-out of menu optimization at any time by following the links provided in the email and Toast Admin notifications. In addition, if menu updates have already been made, customers can request a free reversal of menu changes by contacting our Professional Services team at toast-proserv@toasttab.com.

Please see below for a detailed summary of all the ways customers can opt-out of menu optimization:

• Prior to the opt-out deadline:

• Self service link provided in pre-enablement emails
• Self service link provided in Toast Admin notifications
• Contact the Toast Professional Services team directly at toast-proserv@toasttab.com  

• After the opt-out deadline:

• All support requests should be directed to the Toast Professional Services team at toast-proserv@toasttab.com
• If menu changes have already been made, customers can request Toast Professional Services reverse any menu changes made under the program for free

I heard about menus with Coca-Cola images automatically attached to them. How do I get that on my menu?

For now, the program is invite-only. If you’re interested in seeing if there is any availability to be included, you can contact our Professional Services team at toast-proserv@toasttab.com.