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Toast x Coca-Cola menu optimization is a program co-sponsored by both companies that is designed to improve online menu performance and guest experience. Through this program, restaurants’ online beverage menus (e.g., Toast Online Ordering, Toast Takeout (“TTO”), DoorDash, Grubhub, Uber Eats, etc.) are updated with Coke-approved imagery and descriptions. The services rendered via the Toast x Coca-Cola partnership are 100% free to the customer and will not change the way guests navigate a restaurant’s online menu(s).
These basic menu changes are designed to increase sales and ticket sizes (via higher beverage attachment) and improve profitability (beverages are generally considered higher margin products).
For now, the program is invite-only. If you’re interested in seeing if there is any availability to be included, you can contact our Professional Services team at toast-proserv@toasttab.com.
Restaurants that are existing Toast and Coca-Cola customers are potentially eligible to receive beverage menu updates under this program. In addition, customers must also be processing orders via online ordering channels integrated with Toast POS. Those channels may include but are not limited to Toast Online Ordering, Toast Takeout, DoorDash, Grubhub, and Uber Eats.
Toast is issuing a series of “pre-enablement” notifications via email and Toast Admin dashboard starting from two weeks prior to menu changes taking place. These communications will include a clear opt-out date to which customers may request to be removed from the program.
Key information detailed in the pre-enablement notifications will include:
Menu optimization changes may not be instant. These updates should become visible across online ordering channels within a week of the opt-out deadline
Customers can opt-out of menu optimization at any time by following the links provided in the email and Toast Admin notifications. In addition, if menu updates have already been made, customers can request a free reversal of menu changes by contacting our Professional Services team at toast-proserv@toasttab.com.
Please see below for a detailed summary of all the ways customers can opt-out of menu optimization: