Ba-da-ba-ba-da, I’m lovin’ it.
You’d be hard pressed to find someone who didn’t sing that tune in their head as they read along. It’s permeated the minds of kids and adults alike to remind everyone of the golden arches just around the corner. While McDonald's has cycled through a whole slew of slogans over the decades, this one has stuck the longest.
The benefits of a restaurant slogan are numerous indeed, but top few are:
McDonalds isn’t the only restaurant that has used slogans to their advantage; many restaurants across the globe use slogans to capture guests' attention.
Without further ado, here’s a list of 38 of my top favorite restaurant slogans of all time, followed by three tips on how to write your restaurant slogan.
Restaurant slogans come in many shapes and sizes, but there tends to be a recipe for success to get your slogan to stick. The Daily Meal writes that the most successful slogans are “short and snappy; they somehow define what the product is, and most importantly they know their audience.”
While others may have their own criteria for success, below are the general rules of thumb that I’ve pulled based on my list of favorites.
Brevity is a necessity so that restaurant-goers can easily recall the slogan.
As a general rule of thumb, try to keep your slogan under 10 words. Using writing techniques like alliteration or rhymes will help it roll of the tongue better. For example, the Arby’s slogan “Good mood food” listed above keeps it short and to the point with the use of three rhyming words.
Who is the common visitor at your restaurant? If you attract families, your slogan should be family-friendly and authentic in nature. If your primary focus is younger adults who want their food fast and accurately, slogans like Jimmy John’s “Freaky fast, freaky good” resonate well.
It’s also important to consider if there are any language barriers if your restaurant is international. For example, when KFC launched the slogan “Finger lickin’ good” in China, it translated to “Eat your fingers off,” which probably wasn’t the vibe that they were trying to give off.
As another opportunity to generate positive brand association, the slogan can carry a lot of weight to leave a good impression on the audience.
HubSpot uses this example: “Reese's Peanut Butter Cups' slogan, ‘Two great tastes that taste great together,’ gives the audience good feelings about Reese's, whereas a slogan like Lea & Perrins', ‘Steak sauce only a cow could hate,' uses negative words.”
Reese’s positive vibe leaves a better impression on the audience.
It may seem a little complicated, but don’t fret. If you’re thinking of creating a slogan for your restaurant, there’s good news. Nothing is final and you’re always welcome to change it like many of the leading restaurant brands in the world have done over time.