Gift cards are a way to boost sales around holidays, birthdays, and special occasions, as well as attract and retain loyal customers. During the 2014 holiday season alone, more than $31.7 billion was spent on gift cards. And for the 8th year in a row, gift cards have been the #1 most requested gift among consumers.
Physical and eGift Card programs represent a huge opportunity for restaurants. Nearly 54% of consumers expect to purchase a gift card to a restaurant or coffee shop. Does your restaurant offer gift cards? What encourages consumers to buy gift cards to your restaurant? How are you engaging those buyers before and after that purchase? 87% of consumers expect to purchase more than one gift card, with an average of 3.6 gift cards each. There’s a huge opportunity for restaurants to take advantage of that demand.
Check out the infographic below for more stats and tips on how to use gift cards to drive more sales for your restaurant.
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