It Pays to Give: Restaurant Gift Cards in 2016 [Infographic]

By: Julia Beebe

1 Minute Read

Nov 14, 2017

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Screen Shot 2016 06 24 At 4 42 10 Pm

Think December is the only time to sell gift cards? Think again.

While December holds the title of "biggest month for gift card sales," the data collected during our 2016 Restaurant Gift Card Study produced some interesting insights about restaurant gift cards, including:

  • Gift cards in quick service versus full service restaurants.
  • Underuse of gift card funds.
  • Spending patterns of gift card recipients.
  • Popular days and months for gift card purchasing.
  • And more!

The following infographic compiles the most noteworthy data collected from over 500 restaurants currently using Toast’s gift card program. Read on for some valuable information that could result in your restaurant making more of its gift card program.

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