Consumers spent more than $23 billion on gift cards last year. Are you ready to optimize on this opportunity this holiday season? I know what you're thinking: it's only October! But with consumers finishing their holiday shopping earlier than ever and Black Friday creeping around the corner, you'll want to make sure you have a holiday restaurant gift cards promotion plan in place.
Where do you start? Here are a few tips to get the word out about your awesome digital restaurant gift cards program.
1. Email Your Customers.
The simplest way to get the word out is to email your customer list. Do you gather emails for newsletters or trivia nights? Do you have restaurant POS software that captures emails when customers get their receipt or when they sign up for your restaurant loyalty program? This data is gold. Use your favorite email platform and just upload your customer email list. Now you're ready to direct your customers to buy a digital gift card or incentivize them to come into your store to purchase them as gifts.
2. Don't Forget Your Facebook Friends
Your social media accounts are a great place to promote your holiday gift card offers; you can even develop offers through your Facebook business account that users can redeem online. Marketing to your customers where they spend their time is a great way to get your message out. Don't be afraid to tweet about your offer or make graphics using Canva for other networks. Your customers chose to follow you; that means they want to hear about all of your exciting offers.
3. Get Your Servers Involved
Start directing your servers to mention your holiday gift card promotions before they deliver the check. Why not hook a customer when they just had a great experience and before they paid the bill? You can even start a competition (friendly, of course) between your servers for whoever sells the most gift cards before the end of the year. That way, they'll all be motivated to creatively promote your restaurant gift cards in conversation with customers.
Gift cards are relevant all year round, but taking advantage of them during the holidays is a great opportunity to get new faces into your restaurant in the New Year. It may be Q4, but you should be planning for Q1!
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