Top 15 Burger Trends: Burger Statistics and Trends (2025)

Burger Trends: What's Changing and Why It Matters

Burgers have long been a staple of American cuisine, but like many foods, they’ve evolved over time due to changing consumer preferences and economic factors. From the increasing costs of ingredients to regional variations in pricing, burgers are continuously adapting to new trends. Whether it’s the rise in gourmet offerings or the effects of inflation, burger trends provide a window into the broader shifts within the restaurant industry, as highlighted by Toast's Restaurant Trends Report.

Key burger-related trends include:

• Rising Prices: The average price of a cheeseburger has risen sharply, up 20% in just three years, from $9.74 in 2019 to $11.74 in 2023.

• The average price of a cheeseburger at quick-service restaurants is up 4.6% in Q2 2024 compared to Q2 2023 to $11.45.

• Regional Variations: Cheeseburgers are most expensive in the Northeast ($12.40), followed by the West Coast ($12.29), with the Midwest and South offering slightly lower prices.

As we explore the top 15 burger trends, you'll get a deeper understanding of how economic pressures, regional preferences, and new consumer habits are shaping the future of this American favorite.

Top 15 Burger Trends

1. Plant-Based Burgers

What is the Trend?

Plant-based burgers are taking center stage in the culinary world, offering consumers delicious alternatives to traditional beef patties. Products from brands like Beyond Meat and Impossible Foods mimic the taste and texture of meat while being entirely plant-derived, appealing to both vegetarians and meat lovers alike.

What’s Contributing to the Trend?

The surge in plant-based burger popularity is largely fueled by a growing awareness of health and environmental issues. Consumers are increasingly seeking healthier lifestyles and reduced carbon footprints, prompting restaurants to expand their menus to include these options. The trend is bolstered by endorsements from celebrities and influencers, further enhancing its visibility and appeal.

Signals of Staying Power or Flash in the Pan

The significant investments in plant-based food technologies and the increasing variety of products available signal that this trend is not a passing phase. As consumers continue to embrace flexitarian diets, plant-based burgers are likely to remain a staple in both fast-food chains and upscale dining establishments.

2. Smash Burgers

What is the Trend?

The smash burger technique involves pressing a beef patty onto a hot griddle, creating a crispy crust while sealing in the juices. This method results in an intensely flavorful burger with a satisfying texture, making it a favorite among burger enthusiasts.

What’s Contributing to the Trend?

The hands-on cooking process and the resulting flavor profile are driving the popularity of smash burgers. Many chefs appreciate the simplicity and authenticity of this method, which appeals to diners seeking a rustic yet elevated dining experience. The visual appeal of a well-crafted smash burger adds to its allure.

Signals of Staying Power or Flash in the Pan

With a growing appreciation for artisanal cooking techniques and authentic flavors, smash burgers are more than just a fleeting trend. Their ability to provide a unique eating experience positions them as a lasting favorite in the burger realm.

3. Regional Flavors and Ingredients

What is the Trend?

Regional flavors are gaining prominence as chefs incorporate local ingredients and culinary traditions into their burger creations. For example, burgers topped with green chiles in New Mexico or fried green tomatoes in the South reflect local tastes and cultural heritage.

What’s Contributing to the Trend?

The movement towards celebrating local ingredients and culinary identities is motivating restaurants to embrace regional flavors. Diners increasingly seek out authentic experiences that connect them to the culture and community, driving chefs to innovate and experiment with local ingredients.

Signals of Staying Power or Flash in the Pan

The trend of regional flavors demonstrates a commitment to authenticity and sustainability that resonates with today's conscientious diners. As consumers continue to explore and value local cuisine, this trend is likely to endure.

4. Creative Toppings

What is the Trend?

Creative toppings are transforming the classic burger experience. Innovative additions like kimchi, gourmet cheeses, and homemade salsas are being used to enhance flavor profiles and elevate the overall dining experience.

What’s Contributing to the Trend?

The desire for unique flavor combinations and culinary experimentation drives this trend. Diners are increasingly adventurous in their tastes, encouraging restaurants to push the envelope and offer exciting, unexpected toppings that create memorable meals.

Signals of Staying Power or Flash in the Pan

With a growing appetite for creativity and culinary exploration, the trend of innovative toppings is poised to thrive. The constant pursuit of new flavors and experiences keeps this trend alive and relevant.

5. Burgers with Global Influences

What is the Trend?

Burgers are being infused with global influences, incorporating ingredients and techniques from various cuisines. Think teriyaki burgers, Mediterranean-style patties with tzatziki, or even Indian-inspired versions with curry spices.

What’s Contributing to the Trend?

The multicultural landscape of urban dining is fueling the popularity of globally inspired burgers. As diners become more adventurous and open to trying new flavors, restaurants are creatively blending international elements into their burger offerings.

Signals of Staying Power or Flash in the Pan

The ongoing fascination with global flavors suggests that this trend will continue to resonate with diners. The fusion burger serves as a bridge between cultures, providing a unique opportunity for culinary exploration.

6. Miniature Burgers and Sliders

What is the Trend?

Miniature burgers, or sliders, are becoming increasingly popular, offering a variety of flavors in a shareable format. These bite-sized burgers allow diners to sample multiple options, making them ideal for social dining experiences.

What’s Contributing to the Trend?

The rise of small plates and communal dining reflects a shift in how people enjoy meals together. Sliders are particularly appealing for gatherings and events, allowing guests to mix and match different flavors and styles.

Signals of Staying Power or Flash in the Pan

As the trend towards shared dining experiences continues to grow, miniature burgers are likely to maintain their popularity. Their versatility and fun presentation make them a hit at restaurants and parties alike.

7. Unique Bun Variations

What is the Trend?

Innovative bun alternatives are on the rise, with options ranging from pretzel and brioche buns to lettuce wraps and gluten-free alternatives. These unique choices cater to diverse dietary preferences and enhance the overall burger experience.

What’s Contributing to the Trend?

Health-conscious consumers are driving the demand for alternative buns, seeking options that align with their dietary needs while still enjoying a satisfying burger. Restaurants are responding by offering a variety of bun choices to accommodate these preferences.

Signals of Staying Power or Flash in the Pan

The trend towards diverse bun options is likely to persist as diners increasingly prioritize health and wellness in their food choices. As innovation continues in this area, unique buns will remain an integral part of the burger landscape.

8. Loaded Burgers

What is the Trend?

Loaded burgers take indulgence to the next level, featuring an abundance of toppings like mac and cheese, fried eggs, and crispy bacon. These burgers appeal to diners seeking comfort food that satisfies both hunger and cravings.

What’s Contributing to the Trend?

The growing popularity of comfort food and indulgent dining experiences fuels the demand for loaded burgers. Restaurants are capitalizing on this trend by creating visually stunning and mouthwatering combinations that entice diners.

Signals of Staying Power or Flash in the Pan

The enduring love for comfort food suggests that loaded burgers are here to stay. Their appeal lies in the fusion of flavors and the sheer enjoyment they provide, ensuring their place on menus for years to come.

9. Artisanal Ingredients

What is the Trend?

A focus on artisanal ingredients is redefining the burger experience. Restaurants are sourcing high-quality meats, locally grown produce, and house-made sauces, emphasizing craftsmanship and quality in every bite.

What’s Contributing to the Trend?

As diners become more discerning about their food choices, they are willing to invest in high-quality, ethically sourced ingredients. This trend is evident in the growing number of establishments that prioritize artisanal approaches to burger-making.

Signals of Staying Power or Flash in the Pan

The demand for transparency and quality in food suggests that the trend towards artisanal ingredients will continue to thrive. As more consumers seek authentic culinary experiences, this trend aligns perfectly with their expectations.

10. Spicy Variants

What is the Trend?

Spicy burgers, featuring elements like jalapeños, spicy aioli, or habanero sauce, are gaining popularity among diners who crave heat and flavor. These burgers offer a thrilling twist to the traditional burger experience.

What’s Contributing to the Trend?

The growing interest in bold flavors and spicy foods has led to a demand for burgers that pack a punch. Restaurants are eager to cater to this trend, appealing to adventurous eaters looking for excitement on their plates.

Signals of Staying Power or Flash in the Pan

As the love for spicy foods continues to grow, spicy burgers are likely to remain popular. Their ability to offer a unique flavor profile ensures they will appeal to a broad audience.

11. Sustainable Practices

What is the Trend?

Sustainability is increasingly shaping the burger industry, with restaurants adopting eco-friendly practices such as sourcing meat from humane farms, using biodegradable packaging, and reducing food waste.

What’s Contributing to the Trend?

Consumer awareness surrounding environmental issues has prompted diners to seek out restaurants that prioritize sustainability. This trend is fostering a culture of responsibility within the food industry.

Signals of Staying Power or Flash in the Pan

The ongoing consumer demand for ethical dining experiences indicates that sustainability practices will continue to gain traction. As more establishments embrace these values, the trend will likely remain a defining feature of the burger industry.

12. Breakfast Burgers

What is the Trend?

Breakfast burgers, combining classic burger ingredients with breakfast favorites like eggs, bacon, and avocado, are becoming a popular choice for those looking for a hearty brunch option.

What’s Contributing to the Trend?

Brunch culture and the growing popularity of all-day breakfast menus are driving this trend. Diners appreciate the ability to enjoy breakfast flavors at any time, making breakfast burgers an enticing option.

Signals of Staying Power or Flash in the Pan

With the continued appeal of brunch and breakfast foods, breakfast burgers are likely to remain a favorite. Their versatility and ability to cater to varied tastes ensure their relevance on menus.

13. Unique Cooking Techniques

What is the Trend?

Modern cooking techniques, such as sous-vide and smoking, are being employed to create burgers with enhanced flavors and textures. These methods allow chefs to experiment with precision and creativity.

What’s Contributing to the Trend?

The culinary landscape is evolving as chefs seek to refine their techniques and provide diners with new experiences. The use of innovative cooking methods elevates the burger and showcases the artistry behind its preparation.

Signals of Staying Power or Flash in the Pan

As culinary techniques continue to advance, the trend of utilizing unique cooking methods is likely to persist. Chefs' commitment to experimentation and flavor enhancement will keep this trend alive.

Conclusion

The burger landscape is a rich tapestry of culinary innovation, shaped by evolving consumer preferences, health consciousness, and a passion for unique experiences. From plant-based alternatives to bold flavors and sustainable practices, the latest burger trends reflect a vibrant food culture that invites creativity and exploration. For restaurateurs and food enthusiasts alike, staying attuned to these trends is essential for crafting memorable dining experiences that resonate with today's discerning diners. The future of burgers is bright, with endless possibilities for evolution, adaptation, and enjoyment, ensuring their status as a beloved culinary staple for generations to come.