A Very Long List of Restaurant Mission Statements to Spark Your Creativity
By: Amanda McNamara
Dec 14, 2018
A restaurant mission statement is used to convey your restaurant's raison d'être – or reason for being – to potential customers, the media, investors, really anyone who hasn't come in contact with your brand before.
If you're a newer restaurant or you're considering rebranding your concept, creating a restaurant mission statement is helpful for a variety of reasons, including the fact that:
It makes you really stop and think about why you got in this business in the first place.
It aligns the many moving parts within your restaurant under one, consistent message.
It makes making business decisions easier, regardless of who within your restaurant is in the driver's seat. When faced with a choice, you can now ask yourself: does this move my restaurant's mission forward? If not, why are we doing it?
It tells the world what you're all about and separates you from your competition.
Creating a restaurant mission statement takes some soul searching. To get the process kicked off, you will need to spend some time thinking through your restaurant's core values; they are the root from which your restaurant's brand, mission, and vision grow. We suggest checking out this helpful post all about restaurant core values written by restaurant industry expert, consultant, and author, Donald Burns.
As Roy Disney said, "it's not hard to make decisions when you know what your core values are." Hey, you've got to learn from the best to be the best. In the same spirit, we've compiled a list of restaurant mission statements from every corner of the industry to inspire you as you focus on creating one that suits your concept.
Here is a very long list of clever, inspiring, and all around great restaurant mission statements to get your creative juices flowing.
Increase customer satisfaction and loyalty by providing the fastest and most accurate service, the freshest products, in the friendliest and cleanest environment. We accomplish this through teamwork, communication, honesty, fun and sharing experiences as we all grow together.
Company slogan: F.F.A.C.T (Friendly, Fresh, Accurate, Clean, Timely)
As the only national snack shop, Orange Leaf encourages people to be one-of-a-kind originals by creatively mixing and mashing up bites, flavors, music, and art to create an experience that's as unique as they are.
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