Menu Engineering Bootcamp: Increase Restaurant Sales [Free]

By: Allie Tetreault

2 Minute Read

Dec 04, 2017

You must have Javascript enabled in order to submit forms on our website. If you'd like to contact Toast please call us at:

(857) 301-6002

Email is required
loadingspinner
Menu Engineering Blog

In the past year, the posts on the Toast blog that have generated the most interest have been about menu engineering. Whether you're analyzing plowhorses and puzzles or learning Aaron Allen's tips for menu design, it's clear you love this topic and want to learn more. 

Now, I don't know about you, but I'm not an engineer. I'm a writer. You might be a chef, a small business owner, or a consultant... And you might think it's hard to get started with menu engineering.

But in the past few months, with constant research and persistent analysis, I've become an engineer. A menu engineer, to be specific. And you can too.

The Menu Engineering Bootcamp will give you a regimen to follow as you engineer your menu to increase restaurant sales. From day one, you’ll have actionable lessons, takeaways, and assignments to follow. By the end of the 30-day course, you’ll have an optimized menu, the menu engineering worksheets you need to track your success, and a better idea of menu statistics to follow for years to come. 

In this course, which you can complete at your own pace, we discuss how to calculate important menu engineering metrics, how to create a menu engineering graph to see your most profitable and popular items, and how to use menu psychology to increase sales. We also share common menu gaffes that many restaurants make, as well as advice for repeating this process in the future. Here’s a taste of some menu engineering takeaways in this guide: 

  • Adding descriptive labels to your menu items can increase sales by 27%. (Tweet this)

  • Food cost percentage and contribution margin, analyzed together, can indicate restaurant success. (Tweet this)

  • You can use menu engineering to analyze several different aspects of your restaurant, such as online ordering menus, cocktail menus, and weekly specials or happy hour items. (Tweet this)

Every second you don't look at your menu prices, food costs, and contribution margins, you lose money on your best menu items. Industry standard is to redesign your menu at least twice a year. Are you focusing on how to increase restaurant sales when doing so?

Is engineering your menu on your mind in 2016? Want to get started today?
Download Menu Engineering Bootcamp right here.

You must have Javascript enabled in order to submit forms on our website. If you'd like to contact Toast please call us at:

(857) 301-6002

First and Last Name is required
Email is required
Phone Number is required
Restaurant Name is required
What is your role? is required
Yes, I’d like a demo of Toast, a restaurant technology platform.
Yes, I'd like a demo of Toast is required
loadingspinner

Toast Restaurant Blog

Never Miss a Post

Subscribe to stay up to date with the latest restaurant news and trends!

You must have Javascript enabled in order to submit forms on our website. If you'd like to contact Toast please call us at:

(857) 301-6002

Email is required
loadingspinner
No Thanks.
DISCLAIMER: All of the information contained on this site (the “Content”) is provided for informational purposes only and not for the purpose of providing legal, accounting, tax, career or other professional advice. The Content is provided “as-is” without any warranty of any kind express or implied, including without limitation any warranty as to the accuracy, quality, timeliness, or completeness of the Content, or fitness for a particular purpose; Toast assumes no liability for your use of, or reference to the Content. By accessing this site, you acknowledge and agree that: (a) there may be delays in updating, omissions, or inaccuracies in the Content, (b) the Content should not be relied upon or used as a substitute for consultation with professional legal advisors, (c) you should not perform any act or make any omission on the basis of any Content without first seeking appropriate legal or professional advice on the particular facts or circumstances at issue and (d) you are solely responsible for your compliance with all applicable laws. If you do not agree with these terms you may not access or use the site or Content.