As a business owner, you know that it’s not enough to put a sign out in front of your location to bring people in.
Additionally, it’s never enough to get customers in once; you have to be able to bring them back on a regular basis.
One of the most popular ways to keep in touch with your customers is by creating a Facebook business page. With more than 1.44 billion monthly active users and 936 million daily active users according to Facebook's Company Info, you have the ability to reach a very targeted audience and spend your dollars where they’ll have the best effect.
But how do you set up a Facebook page for your restaurant? It’s actually very easy, and will take you less that ten minutes! Watch the video below to see how:
Some last things to remember
While it's exciting to get your restaurant Facebook page up and running, don't forget to pay close attention to these 3 tips:
1. Choose your Categories and Preferred Page Audience carefully.
Try to find the sweet spot between targeting a broad audience and your perfect customer when choosing your keywords and interests. It may be more beneficial to your bottom line to target customers who are more likely to sing your praises and share your content than to focus on follower count.
2. Like Your Own Page
You may have potential customers in your own personal friend list! Liking your own page may help you find followers that Facebook would not find organically. In doing so, you can also encourage your friends to like the page as well!
3. Update Often
Much like your website, people respond to fresh social media content. If you have new menu items and specials, let your followers know. You can also incentivize them with special deals or promotions specifically for Facebook followers in order to grow your follower base.
How are you ramping up your restaurant Facebook page and your restaurant marketing?