We’ve written before about the importance of having a Facebook Business Page.
It’s a fast, easy way to keep up with your current customer base, find new customers, and strengthen your brand and messaging.
However, if you’re a restaurant owner, it's important to remember that Facebook is not a one-and-done marketing strategy. With constant updates of pictures, upcoming events, and changes in the menu, you'll keep your Facebook followers engaged.
Let's talk about that last one: adding your restaurant menu to your Facebook Business Page.
Besides the obvious benefit of getting your menu in front of as many customers as possible, adding your menu to your Facebook Business page also helps new customers know what to expect when they visit your restaurant. Often, the menu is the first thing that customers will look at (and base their decisions on) when choosing to dine at a new restaurant.
Check out the video below to learn how to create a "Menu" tab on your Facebook page that customers can easily access.
After you’ve added your menu, make sure to write a Facebook post about it (with a link to the actual menu) to drive your viewers to that section. Also, keep you menu up to date; make sure to always have the latest version online. If you change your menu seasonally, upload the new menu to your restaurant facebook page and point it out to your followers.
What other Facebook strategies do you know to keep followers engaged? Read some of our best practices, tips, and strategies in our new social media guide!