Last week on the Toast Blog, we highlighted some of the relevant trends impacting the fast food industry, so we thought we’d follow that up with a McDonald’s infographic that documents the chain’s rise to world dominance.
Not all restaurants can say they the've lasted over 75 years. McDonald's survived the recession, a propaganda documentary, and still is equated with the term "fast food" to this day. So, how exactly has McDonald's survived so long?
Our colleagues at Franchise Chatter shared this infographic with us, and we were fascinated to see just how McDonald's became the epitome of fast food, popularized the idea of restaurant franchises, and continues to be one of the most successful businesses of all time.
Read on to learn how McDonald's became a pioneer in the following areas.
- Menu Engineering - McDonald's made the choice early on to cut an oversized menu down to increase back-of-house productivity. We still see this being done today by restaurants like Chili's, which recently cut 40% of its menu to see similar results.
- Restaurant Franchising - Despite being behind the curve in its first franchise location, the patience from McDonald's seems to have paid off. McDonald's has the second-largest number of restaurant locations in the world behind only Subway.
- Restaurant Technology - From a website in the 90s to touchscreen restaurant kiosks in 2015, McDonald's is a trendsetter in the restaurant tech space, often paving the way for restaurant to update their own technology.
Read on for an extensive and insightful history of McDonald's!
This McDonald’s infographic was created by Franchise Chatter, a company that provides objective analysis and data to entrepreneurs to help them decide which franchise to purchase.